Python, PowerBi, Tableau, SQL
Ankush Rao
Marketing Manager
Hyderabad,India
Summary
Insightful Marketing Professional with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and technologies, resulting in consistently fresh and creative ideas.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Sr Marketing Executive
GUS Education India
Hyderabad, IN
06.2019 - Current
- Achieved 35% of average unique Click to Open Ratio and 18% of Unique CTR for performance driven email marketing campaigns.
- Researched industry and marketplace trends to develop marketing solutions brand messaging, collateral materials, customer events, promotional strategies and product commercialization which resulted in 45% raise in brand awareness.
- Managed an annual marketing budget of over 1 Million EUROS and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing and social media calendar for creating and posting contents to coincide with new product and service releases.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Directed successful SEM campaigns that used solid linking, technical and keyword research tactics.
- Successfully launched offline and online consumer targeting and marketing strategy.
Community and Social Media Consultant
Adobe Systems India
NOIDA, IN
05.2015 - 07.2018
- Analyzed and reported social media and online marketing campaign results.
- Developed creative design for print materials, banners, signs, website layouts, templates and unique branded looks.
- Monitored social media presence of company's brand to engage with users effectively and strengthen customer relationships.
- Analysed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Identified social media trends and developments to influence PR strategies.
Practitioner
IBM India
New Delhi, IN
08.2013 - 04.2015
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
- Resolved diverse range of technical issues across multiple systems and applications for customers and end-users across various time zones.
- Collaborated with supervisors to escalate and address customer inquiries or technical issues.
Advertising Assistant
Interads Advertising
Nagpur, IN
04.2011 - 12.2012
- Remained solutions-oriented in face of complex problems to assist management and overall business direction.
- Used Adobe Photoshop and Illustrator to develop product mockups Designed website layouts, offline creatives and prototype designs.
- Worked with design systems to develop and present prototypes for focus group evaluation.
- Employed design fundamentals when selecting typography, composition, layout and color in design work.
- Completed final touches for projects before rollout.
Education
M.Sc - IT
Sikkim Manipal Univesity
New Delhi 08.2015 - 07.2018
B.Com -
Nagpur University
Nagpur 05.2009 - 03.2012
Skills
Social media expert
Content Development
Digital Marketing
Content Management
Developing marketing collateral
Integrated marketing understanding
Website and electronic marketing
Marketing analytics
Certification
Advanced Digital Marketing Certification from Jain's JUx
Software
HTML, CSS, JS
Timeline
Advanced Digital Marketing Certification from Jain's JUx
04-2021
Sr Marketing Executive
GUS Education India
06.2019 - Current
Adobe Certified Web Expert
10-2015
M.Sc - IT
Sikkim Manipal Univesity
08.2015 - 07.2018
Community and Social Media Consultant
Adobe Systems India
05.2015 - 07.2018
Practitioner
IBM India
08.2013 - 04.2015
Advertising Assistant
Interads Advertising
04.2011 - 12.2012
B.Com -
Nagpur University
05.2009 - 03.2012