Building AI Applications
Ankush Rao
Anything Marketing
Hyderabad,Hyderabad
Summary
Strategic Marketing Specialist with strong expertise in demand generation and account-based marketing in B2B environments. Achieved significant organic growth and improved marketing operations in Ed-tech, SaaS, Subscription Management, and Cloud services. Led cross-functional teams and managed agency partnerships to align marketing strategies with business goals. Proficient in market trend analysis to create targeted campaigns that boost market share and enhance brand visibility.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Magnaquest Technologies
Hyderabad
02.2025 - Current
- Defined go-to-market strategy and ideal customer profiles for Magnaquest’s SURE platform across OTT, Pay TV, Broadband, and B2B markets.
- Led multi-channel marketing initiatives to enhance pipeline growth via SEO, content, paid campaigns, ABM, and automation.
- Elevated brand identity and thought leadership through digital, social, and event channels.
- Fostered alignment between sales and marketing efforts to maximize impact.
- Cultivated global events and partnerships to enhance brand visibility.
Senior Marketing Analyst
Forsys Inc.
Hyderabad
08.2023 - 11.2024
- Increased website traffic and page rankings by 70% within one year.
- Achieved threefold growth in LinkedIn followers over six months.
- Boosted inbound lead generation by 30% year-over-year.
- Automated email workflows, resulting in reactivation of lost deals.
- Directed creation and distribution of multi-channel content.
- Designed and implemented streamlined marketing operations processes.
Sr Marketing Executive
GUS Education India
Hyderabad
06.2019 - 08.2023
- Achieved average 35% unique Click-to-Open Ratio and 18% unique Click-Through Rate for email campaigns, surpassing benchmarks.
- Conducted extensive research on market dynamics, resulting in 45% increase in brand awareness through strategic messaging and promotional efforts.
- Administered marketing and social media calendar to synchronize content with product launches.
- Enhanced website content and keyword relevancy, achieving significant search engine optimization goals and increasing organic traffic.
Community & Social Support Consultant
Adobe India
New Delhi
05.2015 - 08.2018
- Analyzed performance of social media and online marketing campaigns, delivering actionable insights for optimization.
- Developed creative designs for print materials, banners, signs, and website layouts to elevate brand identity.
- Monitored social media presence, engaging users to strengthen customer relationships and enhance brand loyalty.
- Evaluated success of social media campaigns, providing recommendations to drive engagement and performance improvements.
- Identified emerging social media trends, leveraging insights to inform PR strategies for broader brand impact.
Practitioner
IBM India
New Delhi
08.2013 - 03.2015
- Conducted consultations with clients to evaluate business needs and recommend effective solutions.
- Increased sales through expert product consultation and upselling strategies.
- Resolved diverse technical issues across multiple systems for customers in various time zones.
- Collaborated with supervisors to escalate and address customer inquiries and technical problems efficiently.
Interests
Applied AI
Learning Emerging Techs
Skills
- Customer acquisition and retention
- Subscriber lifecycle management
- Account-based marketing
- Data analytics and insights
- Event marketing and branding
- Collateral creation
- Sales enablement
- Go-to-market strategy
- Partnership marketing
- Customer relationship management (CRM)
- Market analysis
- Product lifecycle management
- Vendor management
- Performance marketing
- Growth marketing initiatives
- Digital marketing campaigns
Timeline
Marketing Manager - Magnaquest Technologies
02.2025 - Current
Senior Marketing Analyst - Forsys Inc.
08.2023 - 11.2024
Sr Marketing Executive - GUS Education India
06.2019 - 08.2023
Community & Social Support Consultant - Adobe India
05.2015 - 08.2018
Practitioner - IBM India
08.2013 - 03.2015