Ankush Yadav
Senior Executive - Campaign
Gurugram
Summary
Dedicated marketing professional with two years of hands-on experience in the dynamic realms of marketing, analytics, and account management. Adept at leveraging data-driven insights to formulate and execute successful marketing strategies across various platforms, including Amazon, Flipkart, and Google. Proven track record of managing multiple brands, optimizing marketing budgets, and achieving significant revenue growth. Demonstrated ability to collaborate cross-functionally with product categories, e-commerce teams, and design teams to ensure effective alignment of marketing efforts with organizational objectives.
Overview
3
3
years of professional experience
13
13
years of post-secondary education
Work History
Senior Executive
UpScalio
Gurugram
12.2022 - Current
- Responsible for Amazon and Flipkart Marketing for multiple brands like Greensoul , Gizga, Polestar etc. Handling almost 25L monthly marketing spend on GreenSouland 3x in event months. Growth of new categories like Furniture, through devising new marketing strategies and campaigns to make sure products get top of search visibility. Keyword research, competition analysis through market research tools to understand market dynamics helped in decision making while coming up with strategies.
- Reporting to senior management about daily account performance and campaign analysis along with budget and bidding recommendations across ad types and campaigns. Splitting of monthly performance marketing budget across ad types on different search engines like Amazon, Flipkart and Google. Maintaining master data for visual dashboards for performance and analytics to help better understand gaps and corrective measures to increase revenue. Using different KPI's like ROAS, CVR and AOV to help make informed decisions in various marketing campaigns.
- Working alongside product category, e-commerce and design team to set up monthly ad budgets, select product portfolio according to inventory DOC and categorize them as SLOB or NON-SLOB (Slow-moving or obsolete inventory) to utilize marketing budget efficiently whilst making sure a positive P&L was maintained.
- Complete brand ownership for Archer Tech Labs, a computer gaming peripheral brand, witnessed multiple new launches and helped scaling them to #1 bestsellers on Amazon. Worked with Amazon DSP team to reach the right target audience in order to create brand awareness. Successfully was able to grow the revenue by 50% with minimizing other costs in order to increase profitability. Regular hygiene checks for PDP to improve product descriptions, A+ content and more. Come up with a pricing strategy and work with Appario Retail to secure deals to ensure top visibility for relevant keywords.
- Account Management of UAE Amazon Seller account for multiple brands like Gizga, Aircase, Polestar and Trase. Working on improving product description poage details like titles, descriptions and backend search terms. Working on pricing and discounting strategy to increase order DRR and help identify products with high DRR so that they could be restocked as soon as possible.
E-Commerce Analyst
NuvoRetail Pvt. Ltd.
Delhi
09.2021 - 11.2022
- Managed daily operations for a publicly listed textile company on Amazon and Wayfair (US and UK); working alongside Accenture team handling 30-35L spends on AMS. Daily tasks included keyword and campaign optimization, inventory updating through bulk file upload, creating sales reports on Excel, and sharing insights on key KPIs such as Total Sales, ACOS, and conversion.
- Working closely with Amazon's demand-side platform (DSP) team to initiate ads for an oral care brand, helping them understand the right targeting cohorts and competitors. Assisting the brand in understanding the creative requirement, and guidelines and was responsible for reporting key metrics like Detail Page View rate (DPVR), add to cart (ATC), new to brand purchase rate, etc.
- Extracting data from Power BI dashboards for daily optimization, visibility check, hygiene factors comprising of delivery time, rating review, and inventory forecast etc. Leveraging the data on visual dashboards to optimize campaigns daily, analyze trends in KPI’s and develop reports with insights to share with clients.
Analyst
AXA XL
Gurugram
11.2020 - 09.2021
- Consolidated reconciliation sheets for claims and premiums transactions from Allianz, AIG, HDI and raised them to the underwriters in the EMEA region.
- Managed receivables, cash, and payables such as claims, and broker commissions in the insurance segment and used Microsoft Excel to summarize data and share it with offshore teams in Europe.
- Examined central cash management processes in the Assumed Reinsurance (ARI) process and communicated with offshore teams to resolve any queries on a daily basis.
Education
Bachelor of Science - Finance
Narsee Monjee Institute of Management Studies
Bangalore 07.2017 - 04.2020
High School Diploma -
Lotus Valley International School
Noida 04.2007 - 04.2017
Skills
Microsoft Office
Timeline
Senior Executive
UpScalio
12.2022 - Current
E-Commerce Analyst
NuvoRetail Pvt. Ltd.
09.2021 - 11.2022
Analyst
AXA XL
11.2020 - 09.2021
Bachelor of Science - Finance
Narsee Monjee Institute of Management Studies
07.2017 - 04.2020
High School Diploma -
Lotus Valley International School
04.2007 - 04.2017
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