Ankush Agrawal Shah
Senior Account Manager
Toronto
Summary
Account Manager with a background in Accounting and Finance with 8 years’ experience managing client relationships in Finance and Marketing Agency settings.
Overview
8
8
years of professional experience
Work History
Senior Account Manager
Interactive Avenues
09.2023 - Current
- Develop creative and engaging social media strategies for 3 large FMCG clients.
- Oversee the day-to-day management of all social media platforms leading to a 50% follower growth within 1 year.
- Assess budgets, timelines, and team performance to outsource additional talent.
- Developed, launched, and managed 2 large-scale national campaigns with a $250000 budget.
- Established and nurtured relationships with 200 influencers across social media platforms.
- Continuously ran experiments to optimize the performance of various campaigns.
- Manage, motivate, and coach junior staff such as social media executives or assistants.
- Managed a budget of $20000 for social media activities.
- Build trusted relationships with clients and diverse stakeholders to develop a comprehensive brand positioning, target audience, messaging, and identity.
Senior Account Manager
Team Pumpkin
05.2022 - 08.2023
- Managed F&B and FinTech brands and helped them achieve 56% growth in LinkedIn followers within 6 months, from 32k to 50k, a 100% increase in Twitter followers, and a 45% organic rise in Instagram followers.
- Identified upsell opportunities to grow revenue with various clients.
- Maintained weekly, fortnightly, and monthly reports.
- Effectively managed business communications, maintaining consistency in processes until project fulfillment aligned with client specifications.
- Streamlined processes for execution, incorporating new formats and platforms
- Led the video production process, ensuring client satisfaction from concept to final edit through creative direction, logistical management, and quality control.
Manager Creative & Media
Oxi9 Essentials
04.2021 - 03.2022
- Managed marketing team for brand initiatives and led creative development to drive audience action.
- Reviewed and approved the creative team's work and ensured production and execution aligned with guidelines.
- Drove BTL activities by conceptualizing and managing them.
- Planned product labels and designs for various products.
- Activated brands on e-commerce platforms.
- Developed company literature such as brand catalogs, brochures, and brand collaterals.
- Managed social media presence for two different brands and helped them increase 30%, and 25% followers on Instagram and helped leverage their LinkedIn accounts.
- Crafted compelling pitch decks tailored to different investor audiences
- Handling influencers and working directly with the influencers on content creation.
Client Partner
DVIO Digital
11.2018 - 09.2020
- Managed operations of the major entertainment, finance, and educational brands.
- Responsible for day-to-day operations of clients.
- Executed large-scale innovative award-winning social media campaigns which resulted in three awards for one of the brands:
- Best digital innovation campaign in media and entertainment - #WorldMusicOnGaana,
- Best Digital Innovation – #WorldMusicOnGaana,
- Best Video Content in a trend/moment marketing - #WorldCupOnGaana.
- Understand the marketing and communication objectives of the clients.
- Managed an influencer marketing campaign of a movie entertainment channel during the international movie premiere on television.
- Responsible for billings and achieved a 100% increase of the retainer amount through proactive efforts and diligent management.
Social Media Manager / Content Writer
Citytadka
04.2016 - 08.2018
- Managed social media planning for the execution of marketing strategies.
- Managed clients’ social media accounts by working on strategies, content creation, and concept visualization.
- Being a Presenter to take interviews of celebrities as well as entrepreneurs.
- Liaison with and act as a link between the clients and the team.
- Writing, editing, and proofreading content for various clients as per their requirements.
- Responsible for billings and achieved a doubling of the retainer amount through proactive efforts and diligent management.
Education
Bachelor of Commerce -
GS College – RDVV (Jabalpur MP)
Master of Commerce - undefined
VNSGU
Mass Communication & Journalism - undefined
IGNOU
Skills
Microsoft Office Suite
Grammarly
Canva
Sprout Social
Facebook Ads Manager
Operations
Campaign Management
Community Engagement
Social Media Strategy
Good Communicator
Previous Career Experience
- Progressed from Jr Accountant to Team lead within 8 years working in the finance and accounts industry working with various clients on processes, audits, and quarterly reports.
- Worked with companies at all levels from large-scale MNCs to mid-size privately held companies.
Timeline
Senior Account Manager
Interactive Avenues
09.2023 - Current
Senior Account Manager
Team Pumpkin
05.2022 - 08.2023
Manager Creative & Media
Oxi9 Essentials
04.2021 - 03.2022
Client Partner
DVIO Digital
11.2018 - 09.2020
Social Media Manager / Content Writer
Citytadka
04.2016 - 08.2018
Bachelor of Commerce -
GS College – RDVV (Jabalpur MP)
Master of Commerce - undefined
VNSGU
Mass Communication & Journalism - undefined
IGNOU