Ankush S. Lavale

• Responsible for driving primary and secondary sales of silver pumps & motors (domestic & agriculture segment) in Vidarbha region.
• In-charge of Vidarbha region of an annual business revenue of 3 Cr.
• Handling a network of 30 direct dealers, 3 distributors and 120 retailers across 3 district.
• Responsible for Channel expansion, Stake holder management and Team management.
• Increased dealer coverage in new geographies by appointing 10 new dealers.
• Achieved sales volume growth of 40% YoY in Geneal Trade.
• All dealers achieved YoY growth in the FY 22-23.
• Responsible for sales administration, distribution coordination, logistics management, brand promotion and BTL demand generation activities.
• Effective deployment of scheme at distributor and retailer level to achieve planned results.
• Developing and maintaining channel partner network to drive reach and penetration across market.
• Defining product mix, placement and visibility at the outlet level to drive maximum sale.
• Responsible for hiring, coaching and mentoring the sales team of 4 Territory Managers, 1 Service Engineer & 1 Admin Accountant towards achieving desired sales and business outcomes.
• Responsible for competition benchmarking and optimization of resources.

• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
• Collaborated with ACP fabricators and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
• Created effective strategies to target new markets after researching and analyzing competitor behavior.

Responsibility

• Responsible for Knowledge Transfer of Channel Sales and Implementation with Domain to new Recruits.
• Responsible for Channel Sales Operation which includes: Secondary sales, Primary sales and Loyalty of Varuna – electric pumps (domestic segment) in Vidarbha region.
• Responsible for sales administration, distribution coordination, logistic management, brand promotion and BTL demand generation activities.
• Effective deployment of scheme at distributor and retailer level to achieve planned result.
• Developing and maintaining channel partner network to drive reach and penetration across market.
• Defining product mix, placement and visibility at the outlet level to drive maximum sale.
• Responsible for competition benchmarking and optimization of resources.
• Accountable for Monthly Targets of branch by coordinating with my team on Weekly Timelines.
• Managing team of 3 Sales executives and 3 Field sales officer/Promoters.
• Handling a customer base of approx. 400 Retailers in Vidarbha region domestic market by ensuring perfect coordination.

Achievements

• Increased Sale of Varuna Pumps (MMB) vertical by 30% in Vidarbha region in a year by Distribution process
• Reduced Manpower Cost by 25% by reanalyzing the area segregation and beat scheduling of field staff.
• Successfully introduced Varuna Pumps (MMB) in Nagpur district by assigning 1 exclusive distributors in a month, September 2019.
• Appointed 10 A class 20 B class and 30 C class Retailers in a single month with team of 1 field sales officer.

Responsibility

• Responsible for Channel Sales (Secondary) in Madhya Pradesh, Chhattisgarh, West Bengal, Odisha, Jharkhand.
• Handled a customer base of approx. 2000 Retailers and 17 Distributors with perfect coordination.
• Accountable for Distributor Buy-In according to the Process and Pricing as per territory.
• Execution and implementation of assign FOS electric pump project in East India.
• Developing retail business concept and establishing sales of domestic product group.
• Responsible for driving primary and secondary sales in East India region.
• Defining product mix, placement and visibility at the outlet level to drive maximum reach.
• Effective deployment of scheme at distributor and retailer level to achieve planned results.
• Recruiting, training and review FOS sales team on weekly and monthly basis.
• Managing channel partners & focusing on new retail network expansion and retaining existing network.
• Nurturing business relations with distributors and retail trade partners.
• Implement Sales promotion campaigns, BTL activity, product launches, demonstrations, displays etc.
• Tracking market/ competitor solutions to keep abreast of changing customer requirements/expectations.
• Establish market through sanitary, hardware and electrical retail counter.

Achievements

• Converted 450 Retail Counters in a starting month in West Bengal & achieved a status of Fastest conversion ever
• Recognition of Highest Selling Mini Pump brand “Varuna” in West Bengal under my Surveillance.
• Awarded for the LGM (Varuna Pumps) The Million Dollar Award for FY 2018-2019.

Responsibility

• Sales Officer on field training ( Roll Out ) for 1 month at pan india location in domestic market.
• Conversion of retail counter as per the given rollout target & achieved that target with a good margin.
• Responsible for primary sales from 15 Dealers and 5 Distributor in Gujrat territory.
• Identifying, engaging and managing the channel partners, developing and executing sales plans for increasing and improving market share.
• Timely collection of outstanding payments from channel partners.
• Maintained energy and enthusiasm in fast-paced environment.
• Collaborated with team members to achieve target results.
• Learned new skills and applied to daily tasks to improve efficiency and productivity.

Achievements

• Implemented 2 Rollouts in West Bengal, 2 in Chhattisgarh and Maharashtra each successfully.
• Recognized with best performing Manpower title in 2016 batch & Promoted to Ahmadabad branch head.

Responsibility

• Supported efficient and timely replenishment of sales floor merchandise.
• Used consultative sales techniques to understand customer needs and recommend relevant products and services.
• Organized store merchandise racks and displays to promote and maintain visually appealing environments.
• Worked closely with shift manager to solve problems and handle customer concerns.
• Conversion of walking customers through customer experience and proper product demonstration as well as guidance.

Achievements

• Apple Ecosystem with Apple India Pvt. Ltd.
• Apple Customer Experience with Apple India Pvt. Ltd.
• Mac Workshop with Apple India Pvt. Ltd.