Anmol Agarwal
Gurgaon
Summary
Dynamic marketing leader with a proven track record at Junglee Games Pvt Ltd, excelling in multi-channel marketing execution and strategic thinking. Achieved a 100% increase in ROI through innovative campaigns and data-driven decisions. Passionate about scaling businesses and enhancing consumer insights to drive growth and retention.
Overview
14
14
years of professional experience
Work History
Director Marketing
Junglee Games Pvt Ltd
12.2020 - Current
- Currently, I am heading the acquisition and growth function for Junglee Games Pvt. Ltd.
- Built the User Growth team for the Poker product from scratch and helped in optimizing the cost of customer acquisition and retention.
- Also helped Junglee Games in acquiring high-quality players for the Rummy product as well before this.
- Managing a team of marketing professionals, providing guidance, support, and leadership to help them deliver on marketing initiatives.
- Create and manage budgets to support marketing initiatives, and ensure the best return on investment.
- Oversee the development and execution of advertising campaigns across multiple channels, including social media, display, and search.
- Develop and manage partnerships with influencers, media outlets, and other relevant organizations to expand the company's reach and reputation.
- Expanding to new geographies, increase the number of channels for the distribution of the app.
- Analyze and report on the effectiveness of marketing initiatives, providing insights, and recommendations for improvement.
- Responsible for the overall budget, cost, and new depositing users.
- Streamlined paid marketing efforts to deliver 2X leads by adding new acquisition channels, such as affiliates, media buying, and scaling paid social.
- Leading all the digital activities (channels - FB, Google, programmatic).
Associate Director
Freecharge Technologies Pvt. Ltd.
08.2018 - 12.2020
- Heading the user growth team of Freecharge
- Built the User Growth team from scratch and helped in optimizing cost of customer acquisition and retention
- Also help Freecharge acquire customers for financial products through digital channels
- Leading a team of 6 members and managing annual spends of 90 cr
- Responsible for the overall budget / cost and Monthly transacting users (MAU) for the platform
- Defining user journeys and increase conversions at every point of the funnel
- Leading all the digital activities on Financial Products launched by Freecharge (Channels - FB, google, Programmatic)
- Created Churn Predictor model to understand the likelihood of a customer to churn (Improved non-promo retention by 5% - 6%), Marketing campaigns optimization
- Personalization of Growth Products for marketing spend efficiency and higher return on investment of marketing budget, resulting in improved cost of retention by ~15%
- Reduced Cashback per transacting MAU by 30% (MAU reduced only by 10%)
- Build customer journeys for each category
- Introducing variable cashback campaigns to increase DAU’s by around 150-200% on any given day at a minimal cost
Associate Director
Limeroad.com (A.M Marketplaces Pvt Ltd)
06.2015 - 08.2018
- Appointed Manager –Online Marketing in July 2015 followed by promotion to Senior Manager – Online Marketing in Jan 2017 followed by Promotion to Associate Director in June 2018
- Heading the new user acquisition team (App + Non App) of Limeroad.com
- Sole responsibility of acquisitions/GMV through Paid Marketing Channels of Limeroad.com
- Also involved in product level changes of Desktop - Msite/App
- Developed the User Growth framework, dividing companywide objectives into acquisition, retention, activation and resurrection
- Leading a team of 5 members and managing annual spends of ~8 M US dollars
- Responsible for the overall budget and revenue management from these (Including All Channels Paid Marketing + Email + SMS + Other Marketing Spends)
- Create and execute overall paid acquisition strategy for Limeroad through various channels –Facebook Marketing, SEM, SEO, Email Marketing, Display Marketing, Affiliate Marketing, Alliance Partners, Telecalling, Mobile Marketing, Social Media
- Closely tracking and meeting targets related to various key metrics of the business through analytics, experimentation and innovation – guide and drive team members to meet these targets
- Handling Web and Data Analytics to generate key insights helpful in optimizing marketing campaigns, web traffic sources and product flows
- Co-ordinate and guide various teams for changes / modifications based on analytical inputs
- Improved ROI (GMV/cost) of paid marketing by 100% across paid marketing channels YOY
- Increase CR% on APP by more than 30% through optimizing new user landing pages on the APP
- (Currently operating at the best 30 day CR% in the industry)
- Help in reducing CAC/CPA by 60% for paid channels
- (Facebook/Google/Affiliates) (Includes Reducing the CPI by 50% for app install campaigns through these channels
- Implemented Real time tracking of data of paid channels and optimizing campaigns through half hourly reports
- Helped in achieving revenue growth for paid channels of more than 30% MOM
- Product Flows improved by decreasing bounce rates and increasing conversions on desktop/msite
- (Achieved through innovative landing page design changes and product fixing)
Assistant Manager – Online Marketing Specialist
HT Media Ltd.
04.2014 - 06.2015
- Part of Online Marketing team of the digital arm of HT Media
- Sole responsibility of revenue through Shine.com paid services, – 3rd largest job portal in India with 17 Mn registered users, 40% active users, 2.2 Lakh Jobs, 9 Mn monthly unique users and 37 Mn pageviews
- Leading a team of 4 members and managing annual spends of Rs 1 Cr for generating revenue for Shine.com
- Responsible for the overall marketing strategy for Careerplus including SEM, SEO and Lead Generation Strategies
- Create and Execute ROI driven marketing activities through various channels – SEM, SEO, Email Marketing, Display Marketing, Affiliate Marketing, Alliance Partners, Telecalling, Mobile Marketing, Social Media
- Achieved a Revenue growth of 100% year on year (From 3 cr to 6 Cr annually)
- 15,000 leads in a day from different sources i.e
- Email, SMS, direct, remarketing, direct, other partnerships, cold calling (CPL < Rs
- 10)
- More Than 1000+ courses uploaded
- Revenue from e-learning courses on a constant increase month over month Cost
- Built entire CRM for a new visitor integrating various channels of communication – Email, SMS, IVR etc
- 2000 visits per day from SEO, Building Organic Traffic from 100 visits to more than 2000 visits per day
- Email Marketing Specialist – Led testing / automation of various emails based on customer’s profile and activity
- Send them automated course mailers according to their profile
- ROI increased by 100% in 6 months
- Increased percentage of updated profiles in database by 20% through various marketing and product innovations
Co-Founder
Easy Ration & Mangoshopers.com
12.2012 - 03.2014
- Company Overview: E-commerce startup with a new and innovative concept to take groceries, fruit and vegetables online
- Building the whole website from scratch
- Developed and implements strategy for multiple or complex departments or categories
- Managing Online Advertising campaigns (Google Adwords & Facebook)
- Manage various Traffic Building Activities (including both organic and inorganic traffic)
- Directed the creation and execution of new feature and product development road maps
- Ensure Customer Service Management was effective
- Optimizing Logistic cost by making the process more streamlined
- Studying sales analytic reports and taking steps for increasing revenue
- E-commerce startup with a new and innovative concept to take groceries, fruit and vegetables online
Management Trainee
Crisil
04.2012 - 12.2012
- Provide support to a global Credit Analyst for monitoring and tracking performance of a portfolio of credits / transactions
- Track and understand industry dynamics and regulatory trends-Track operational performance on regular basis, which include: Evaluating country and macroeconomic risk, competitive position - Strategy / Execution / Management- Profitability / peer comparisons
Summer Intern
HSBC Bank
04.2011 - 05.2011
- Performance and Risk Analysis of Mid Cap and Large cap Mutual Funds over a period of Five Years
- More of a research work, involved collecting data of the various mutual funds present and recommending the top amongst them and analyzing them
Education
PGDM -
Institute of Manageent Technlogy
01.2012
B.Tech (E.C.E) -
Motilal Nehru National Institute of Technology, Allahabad
01.2009
Class XII -
S.A.R Jaipuria School
Kanpur01.2004
Class X -
S.A.R Jaipuria School
Kanpur01.2002
Skills
- Strategic thinking
- Analytical skills
- Market research
- Consumer insights
- Conversion rate optimization (CRO)
- Multi-channel marketing execution
- Scaling businesses
- Improving ROI
- Data-driven marketing decisions
Accomplishments
- 100% quarter-on-quarter growth for Junglee Poker
- Successfully launched Junglee Poker & PokerStars India
- Achieved industry-best CACs, driving profitability and efficiency
- Led Junglee Poker to become #2 in the industry by daily revenue within just 1.5 years
Extracurricular Activities
Received THIRD prize in PENTATHLON in Avishkar-07 held at M.N.N.I.T, Allahabad., Participated in 2ND NATIONAL CYBER OLYMPIAD held during Nov 02., Received The Academic prize for 1st rank for the year 2000-01 at school level., Represented school at the INTER SCHOOL Math’s quiz., Finalist, Vyaktitva, a event on manager’s life conducted by IMT Nagpur 2010., Won third prize Strategy Gaming event in IIT Roorkee, National Event 2007., Won prizes at college fashion events (Spandan)., Participated in Combined Annual Training Camp CATC/SD-144 of national cadet corps.
Personal Information
Marital Status: Married
Area Of Expertise And Skills
A strategic thinker with strong analytical skills, expertise in market research, consumer insights, conversion rate optimization (CRO), and multi-channel marketing execution. Passionate about scaling businesses, improving ROI, and leveraging data to drive impactful marketing decisions.
Timeline
Director Marketing
Junglee Games Pvt Ltd
12.2020 - Current
Associate Director
Freecharge Technologies Pvt. Ltd.
08.2018 - 12.2020
Associate Director
Limeroad.com (A.M Marketplaces Pvt Ltd)
06.2015 - 08.2018
Assistant Manager – Online Marketing Specialist
HT Media Ltd.
04.2014 - 06.2015
Co-Founder
Easy Ration & Mangoshopers.com
12.2012 - 03.2014
Management Trainee
Crisil
04.2012 - 12.2012
Summer Intern
HSBC Bank
04.2011 - 05.2011
PGDM -
Institute of Manageent Technlogy
B.Tech (E.C.E) -
Motilal Nehru National Institute of Technology, Allahabad
Class XII -
S.A.R Jaipuria School
Class X -
S.A.R Jaipuria School
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