Webengage (Marketing Automation Tool)
ANMOL BANKA
Bengaluru
Summary
Dedicated marketing professional versed in data tracking, trend analysis and schedule oversight. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance.
Overview
3
3
years of professional experience
Work History
Assistant Marketing Manager
Interviewbit | Scaler
Bengaluru
08.2023 - Current
- Boosted Engagement/Retention at InterviewBit by 2.5x QoQ.
- Led journeys at Scaler and InterviewBit, increasing all-touch payments by 15%.
- Established Midfunnel GTM for Scaler School of Technology, achieving 57% contribution on Application Fees.
- Reduced CDP tool cost with event filtration.
- Increased MoM leads by 530% through a specific midfunnel Intent.
- Implemented personalized onboarding journeys for Scaler and InterviewBit, each with 75 nodes for diverse personas.
- Optimized Email templates for 17% CTOR.
- Improved Onsite pop creatives, resulting in 88% growth in L2P
Assistant Manager - CRM Marketing
Simplilearn
Bengaluru
01.2022 - 07.2023
- Increased, lead count through CRM channel by 130% almost 2X.
- Taken ownership of Refer and Earn marketing and increased leads by 7X (500% Growth on leads).
- Revenue from refer and earn source is also got increased by 165%.
- Overall Contribution of CRM channel in total revenue has been increased by 120%.
- Taken User Journeys to Omnichannel.
- Accelerated Direct revenue from CRM leads from $1.9M to $3.8M.
- Some Campaigns also Helped us to increase seamless transaction.
Digital Marketing Associate
Testbook.com
Mumbai
04.2021 - 12.2022
- Delivered effective and innovative digital campaigns for products such as Live tests and Scholarship Test that accelerated contribution by 25% on revenue.
- Improved engagement of free users on our platform by 30% going through user activity and creating promotional journeys around user activity.
- Accelerated contribution of 3 categories from 5% to 15% in overall revenue.
- Accelerated contribution of Live test/Quiz revenue from 1M to 2.5M .
- Managed and led campaigns of 5M+ users to engage and communicate on daily basis.
- Accelerated test attempts on scholarship tests by 10% and helped for further conversion and that led to overall increase in revenue from scholarship.
Education
B.Tech - Mechanical Engineering
SHRI VAISHNAV VIDYAPEETH VISHWAVIDYALAYA
Indore 2016.06/2016 - 2020.07/2020
Skills
Online marketing
Email Marketing
Data Analytics
Revenue Generation
Brand strategy
Team Management
Retention Marketing
Vendor Negotiation
Software
Branchio
Google Analytics
Google Data Studio
Stripo (Email Template)
Airtable
Hootsuite
Tableau
Yellowai
Gupshup
Accomplishments
- AIR 18 & 1st in Madhya Pradesh in Virtual Round of SAEINDIA BAJA 2017.
- Participated in i5 SUMMIT 2017 & 2018 a Management event held at IIM (INDORE).
- 1st Position at Christo Techno Art 2015 held at Christ Jyoti Sr Sec. School (SATNA).
- Certification on Fundamentals of Digital Marketing from Google Digital Unlocked.
- Certification on Google Analytics for Beginner from Google Analytics Academy.
- Certification on Brand Managemen t from University of London (Coursera).
- Google Ads Search Certification issued on December 2, 2020 from Google.
Timeline
Assistant Marketing Manager
Interviewbit | Scaler
08.2023 - Current
Assistant Manager - CRM Marketing
Simplilearn
01.2022 - 07.2023
Digital Marketing Associate
Testbook.com
04.2021 - 12.2022
B.Tech - Mechanical Engineering
SHRI VAISHNAV VIDYAPEETH VISHWAVIDYALAYA
2016.06/2016 - 2020.07/2020