A seasoned professional with over 20+ years of experience specializing in Marketing Procurement and Operations, with a strong focus on Brand Experience Activities, Retail Branding (GSB, ISB), POSM Merchandising, MICE, and Outdoor Media (static and digital). Experienced in both national and regional roles within the Telecom and Handset industries, offering deep expertise in driving cross-functional alignment, optimizing procurement processes, and shaping innovative marketing strategies. Proven track record in successfully managing large-scale projects, leading teams, and building strong vendor relationships to drive business growth in dynamic and competitive markets
1. Rollout of Marketing Campaigns and New Product Launches through marketing partners for Brand Experience, Events - Activation and OOH nationally at Cheil India.
2. Managing Trade Marketing through more than 1500 counters across India at Spice Mobile.
3. Product launches, blogger meets at national and regional level at Spice Mobile including Google One Launch.
4. Brand launch of Virgin Mobile India “GSM” services across the country with brand guidelines and strategy.
5. Brand launch of Tata Indicom CDMA mobile services in Punjab, Haryana and Himachal Pradesh.
6. Re-launched TTRB stores across the country with brand guideline and strategy.
7. Automation of end-to-end bill printing process was proposed and executed through RFP and detailed process of vendor empanelment for Tata Teleservices.
8. Controlling and monitoring of SUK packaging kit for the all brands of Tata Teleservices, - Docomo, Tata Indicom, TTML, Virgin Mobile and T-24, nationally.
9. Launch of India’s first CRBT services for Airtel in Haryana though OOH Campaign and retail branding.
10. Brand launch of India’s first CDMA mobile services for Reliance Communication in UP West.
“Super Star” award for work excellence in Tata Teleservices.