Anmol Sharma
Summary
Senior Brand Manager with 9+ years of experience building and scaling consumer brands across automotive, mobility, and insurance ecosystems. Proven track record of launching new business verticals, driving 8× growth in bookings, and leading high-impact brand and CSR initiatives. Strong at bridging brand, product, and performance to deliver measurable business outcomes.
Overview
9
9
years of professional experience
Work History
Senior Brand Manager
CARS24
11.2021 - Current
- Owned end-to-end branding for new business verticals including Pre-Delivery Inspection (PDI), Challan Payments, and Value-Added Services, covering positioning, GTM strategy, and funnel communication
- Scaled PDI from ~500 monthly bookings to 4,000+ per month, establishing it as a trusted third-party inspection brand through clear, fear-led and trust-first communication
- Grew Challan page traffic to 19 lakh+ sessions per month, making it one of the highest-engagement utility touchpoints within the CARS24 ecosystem
- Led multiple CSR-driven brand campaigns, strengthening purpose-led storytelling and driving a measurable uplift in brand awareness and positive sentiment
- Launched and scaled brands including AutoPilot and FourDoor, contributing to a 120% month-on-month increase in top-funnel metrics
- Developed brand systems, design language, and communication guidelines, enabling the launch of 70+ franchise stores across tier 2–3 cities
- Led 360-degree brand campaigns including celebrity-led and sports partnerships, working closely with agencies, creators, and internal stakeholders
- Acted as brand custodian across products, ensuring consistency across performance marketing, social, product UX, and offline touchpoints
Account Manager
Enormous Brands LLP
09.2021 - 10.2021
- Managed creative and communication requirements for brands including Apollo 24|7, DishTV, and Hong’s Kitchen
- Contributed to early-stage campaign ideation and execution for Apollo 24|7
Account Executive
Hakuhodo India Pvt. Ltd.
02.2017 - 05.2021
- Managed brand communication for NEXA and Maruti Suzuki True Value, executing TVCs, digital films, music IPs, and retail communication
- Led launches and revamps across brand identity, showroom pilots, POS, and national campaigns for Maruti Suzuki True Value
- Worked closely with strategy, creative, and production teams across PAN-India campaigns
Education
Bachelor of Journalism & Mass Communication -
Amity University
NoidaSkills
- Brand Strategy & Positioning
- New Business & GTM Launches
- Growth-Led Brand Building
- CSR & Purpose-Led Campaigns
- Integrated 360 Campaigns
- Creative Direction & Copy Planning
Timeline
Senior Brand Manager
CARS24
11.2021 - Current
Account Manager
Enormous Brands LLP
09.2021 - 10.2021
Account Executive
Hakuhodo India Pvt. Ltd.
02.2017 - 05.2021
Bachelor of Journalism & Mass Communication -
Amity University