T-shaped designer with 5+ years across philanthropy, e-commerce, and digital media. Blending UX, systems thinking, and no-code to build scalable design ops and interactive content. Currently exploring XR Design with a focus on immersive systems as an active member of XR Guild (California).
• Spearheaded digital design transformation across 10 client accounts, producing 10+ interactive Case for Support systems, 70+ reports, and 25+ pitch decks contributing to philanthropic asks exceeding $400M
• Developed automated internal systems using Airtable, Make (Integromat), and Tally.so, reducing operational bottlenecks and cutting manual workload by ~35%
• Rebuilt and optimised company website; raised UX performance score to 93/100 and improved mobile-first responsiveness, content discoverability, and load times
• Standardised visual identity across high-profile campaigns including Talking Philanthropy 2024; designs supported partnerships with Gates Foundation and UN Foundation
• Created and managed digital brand assets for social, increasing post-event reach from 21.5K to over 1.5M accounts
• Integrated AI-assisted workflows for internal reporting, content production, and knowledge systems; reduced turnaround time across comms cycles
• Actively contribute to cross-team experimentation and strategy with a focus on digitisation, workflow scalability, and immersive communications
• Designed responsive web and mobile interfaces for 3 SaaS platforms used by 200+ global buyers across Europe, USA, and Australia
• Shaped user journeys across 50+ artisanal brands and 500+ subcategories, enhancing product discoverability and supplier onboarding
• Delivered role-specific dashboards for cross-border B2B trade workflows; designs contributed to a 25% increase in supplier engagement
• Produced detailed wireframes, high-fidelity prototypes, and visual design systems using Figma; collaborated across 2 Agile sprints/week via JIRA and TargetProcess
• Improved design-development sync by introducing structured handoffs and accessibility audits, reducing QA cycles by 20%
• Supported UX writing, microcopy, and user testing efforts to align interface decisions with stakeholder goals and business logic
Worked with 20+ clients across philanthropy, education, events, startups, and creative industries — delivering systems, content, and digital workflows that improved clarity, efficiency, and output.
Notable Projects: JivaModa: Luxury fashion redefined through XR, merging physical & digital realms. Advocating sustainability by blending digital skins with real sustainable fabrics.
XR Awards 2025 Entry – Concept shortlisted for innovation in sustainable fashion-tech.
BA Journalism and Mass Communication