Annapoorani Balakrishnan
Coimbatore,TN
Summary
High-achieving Business Development Representative bringing expertise in marketing and operations. Consults with customers, builds strong relationships with a demonstrated history of working in the Marketing and Engineering Services Industry. Proven expertise in campaign operations using Eloqua and Salesforce, coupled with strong customer relations skills. Successfully managed complex projects, fostering innovation and delivering tailored solutions that elevate client satisfaction and business growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Specialist - Client Success
Verticurl Marketing Private Limited
07.2023 - Current
- Managed complex projects from inception to completion, ensuring timely delivery and client satisfaction.
- Enhanced team productivity by implementing efficient project management strategies.
- Seen as the Primary point of contact for the customers and together with a team provide excellence in service delivery, campaign planning, and executions.
- Closely working with the marketing team and provide constructive solutions for their marketing automation platforms and will be responsible for end-to-end digital delivery.
- Maintaining and communicating project plans, manage status meetings and updates
- Analyzing campaign measurement and reporting activities including measurement planning, post-launch monitoring, campaign report delivery, and communication to key stakeholders.
- Fostered culture of continuous improvement, leading by example and encouraging innovation at all levels.
- Liaison for supporting functions: production, IT, fulfillment, etc. Collaborate with project leadership teams on program roadmaps, campaigns strategies, and execution calendars.
Business Development Executive
Montbleu Technologies Private Limited
02.2021 - 06.2023
- Set up potential client contacts, cultivated relationships and followed through on service needs using cold, warm, and network introduction techniques.
- Prepared contracts and completed sales with new and existing clients.
- Drove business development objectives through creation and maintenance of strong prospects to match delivery of expert consultants and contractors that help generate business.
- Managed full cycle recruiting processes for existing and prospective candidates and clients.
- Engaged in relevant networking groups to expand opportunity, brand presence, and recognition.
- Developed processes and metrics alongside management that supported achievement of organization's business goals.
- Created and implemented highly effective and individualized solutions for clients and candidates.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Created compelling proposals that demonstrated the unique value of our products/services while addressing client needs and expectations.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
Senior Client Services Executive
Verticurl Marketing Private Limited
02.2018 - 02.2021
- Forecasting Revenues and Preparing Cost Estimations
- End to End operational level execution and aligning Customer Experience with Business Goals
- Primary Person in Account Handling with Client & Agency Partners
- Providing support to Client to identify the areas of improvement and reported when new technology implementation required.
- Structuring workshops, preparing weekly and Quarterly reports Developed productive relationships within client and project Managers.
- Manage a team to maintain the timely delivery and deployment as per SLA.
- Implement customer journey plans, complete email campaign plans.
- New client on-boarding process
- Manage integrated demand generation campaigns for top IT clients.
- Act as liaison between delivery team and the customer to serve as a subject matter expert on marketing automation and CRM technologies.
Client Services Executive
Verticurl Marketing Private Limited
07.2016 - 02.2018
- Managed customer digital marketing strategies to meet client goals and objectives.
- Worked with vendors to develop support materials for campaigns.
- Prepared and presented various marketing campaigns. Created reports detailing project updates, performance information and ongoing trends.
- Put together presentations for use in meetings with key stakeholders and senior management.
- Tracked website analytics and reported findings to clients.
- Wrote and uploaded creative, timely, and engaging blog posts to drive digital traffic to client websites and media pages.
- Directs Developer team on the Client Requirement Advises Client on the System Functionalities
- Managing Day to Day Campaign Operations along with Reporting
Education
MBA - Finance & HR
Sri Ramakrishna Institute of Technology
Coimbatore07-2016
BBA - Finance & HR
V.P.M.M Arts & Science College For Women
Virudhunagar05-2014
Skills
Microsoft Office package: Microsoft Word, Excel, Powerpoint
Project Management: Jira, Wrike , Zoho, Slack
Campaign operation: Eloqua, Salesforce, Hubspot, Adobe, Marketo (Basics)
Certifications: Eloqua Sales Specialist, SFMC Email Specialist, Hubspot Content Marketing Specialist, Marketo
Others: Innovation management , Troubleshooting techniques, Team collaboration, Customer relations, Account management, Project organization
Certification
- Won the Measurable Success Award in 2018
- Positive psychology and adapt your leadership style certification from Coursera
- Salesforce cloud email specialist certified.
- Hubspot Certified
Timeline
Senior Specialist - Client Success
Verticurl Marketing Private Limited
07.2023 - Current
Business Development Executive
Montbleu Technologies Private Limited
02.2021 - 06.2023
Senior Client Services Executive
Verticurl Marketing Private Limited
02.2018 - 02.2021
Client Services Executive
Verticurl Marketing Private Limited
07.2016 - 02.2018
MBA - Finance & HR
Sri Ramakrishna Institute of Technology
BBA - Finance & HR
V.P.M.M Arts & Science College For Women
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