Annapurna Chinta
AEM Content Management Specialist
Hyderabad
Summary
Highly creative and results-driven Digital Marketing Strategist with extensive experience in web content management, campaign management, and project management. Proven track record of managing Deloitte's flagship website, building a strong online presence, and improving user experience. Adept at developing and implementing effective digital marketing strategies, managing digital marketing channels, and enhancing customer experience through innovative campaigns. Committed to continuous learning and staying updated with the latest digital trends and technologies.
Overview
7
7
years of professional experience
15
15
years of post-secondary education
1
1
Certification
Work History
Analyst
Orcapod Consulting Services Private Limited
05.2024 - Current
- Developed and executed comprehensive digital marketing strategies to enhance Deloitte's online presence and drive engagement.
- Managed and optimized digital marketing channels, including social media, email marketing, and content marketing.
- Analyzed and reported on key performance indicators (KPIs) and return on investment (ROI) to measure the effectiveness of campaigns.
- Led the various projects and have successfully delivered numerous campaigns by creating and curating compelling content for Deloitte.ca by using Adobe Experience Manager.
- Consistently delivered creative solutions that meet client requirements and address challenges, resulting in exceptional user experiences.
- Experienced with both migrating new member firms and managing business-as-usual operations for existing member firms.
- Developed and implemented process improvements for delivering the projects with consistent exceptional quality, performance, and adherence to guidelines.
- Created and managed online content, ensuring alignment with SEO best practices.
- Monitored and analyzed website performance using Google Analytics and other tools.
- Collaborated with design and content teams to create compelling and effective marketing materials.
- Designing unique page layouts to enhance the user experience and maintained content repositories for timely updates.
- Expertise in using Eloqua to build and send targeted email campaigns based on audience criteria.
- Handling of Crownpeak, the site quality management tool that helps with getting all PPMD leader's profiles where the retired leaders have to remove from D.ca author section and deactivate the profile pages etc.
- Scheduled organic and paid social media content on Deloitte's Twitter, LinkedIn, Facebook, and Instagram channels using Sprinklr.
Analyst
Deloitte Support Services India Pvt. Limited
12.2021 - 12.2023
- Responsible for content authoring on the US website, creating new custom web pages using HTML for campaigns, and creating DPE Profiles.
- Played a major role in various campaigns such as US Tax Legislation, Tax News & Views, and Multistate Tax Alerts, creating different custom fragment models based on client expectations.
- Point of contact for PPMD request where the retired leaders has to remove from D.com author section and deactivate the profile pages.
- Utilized Eloqua platform for content marketing through emails, playing a critical role in creating email builds, segment creation, and campaign creations.
- Worked on UI career Corporate Social Responsibility requests where the documents are hidden for external search.
- Have knowledge on rich text editor.
UI Developer
Quess IT Staffing
04.2021 - 12.2021
- Created custom web page for global and rollout to another member firms.
- Worked on rewrap the existing page and deactivated some old assets and pages.
- Fixed media queries responsiveness issue, added cookies and tested on preview environments.
System Engineer
ITechversity Solutions Private Limited
12.2017 - 03.2021
- Created components for each module (Admin, Teacher, Parent, Authentication, Student Record, Attendance).
- Design a responsive and user-friendly interface for all modules.
- Implemented services for data retrieval, storage, and communication with the backend.
- Set up Angular routing for navigation between different modules and components.
- Implemented route guards to control access based on user roles.
- Written unit tests for components, services, and other modules.
- Deploy the Angular application to a web server.
System Engineer
ITechversity Solutions Private Limited
12.2017 - 03.2021
- For frontend designed and implemented user interfaces using HTML, CSS, and JavaScript.
- For backend designed and implemented Django models and views.
- Ensured a responsive and user-friendly interface.
- Implemented user authentication and authorization.
- Managed source code versioning using Git.
- Integrated with the MySQL database. And ensured code quality, security, and performance.
Education
BCA -
D.A.V Velankar College of Commerce
07.2014 - 05.2017
HSC - undefined
D.B.F. Dayanand College of Arts & Science
07.2012 - 05.2014
SSC - undefined
DR Shriram English Medium School
07.2002 - 05.2012
Skills
Digital Marketing Strategy
SEO/SEM
Google Analytics
Team Leadership
Project Management
Web Design and HTML/CSS/JavaScript
UI/UX
Interpersonal and Communication Skills
Content Management
Social Media Management
Email Marketing
Adobe Experience Manager
Sprinklr
Workfront
Eloqua
Certification
RED HAT CERTIFIED SYSTEM ADMINISTRATOR - EX200, 08/29/17, 170-206-97
Timeline
Analyst
Orcapod Consulting Services Private Limited
05.2024 - Current
Analyst
Deloitte Support Services India Pvt. Limited
12.2021 - 12.2023
UI Developer
Quess IT Staffing
04.2021 - 12.2021
System Engineer
ITechversity Solutions Private Limited
12.2017 - 03.2021
System Engineer
ITechversity Solutions Private Limited
12.2017 - 03.2021
BCA -
D.A.V Velankar College of Commerce
07.2014 - 05.2017
HSC - undefined
D.B.F. Dayanand College of Arts & Science
07.2012 - 05.2014
SSC - undefined
DR Shriram English Medium School
07.2002 - 05.2012