Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Anne-Marie Amaryllis Bodal

Bengaluru

Summary

Passionate, market-driven product and creative leader with over 25 years of global experience across the UK, South Africa, Singapore, Spain, Australia, and India. Expert in localized product development, sourcing, and fabric strategy, with deep expertise in denim, full-range launches, and multi-category portfolio management. Proven track record in launching and scaling brands, revitalizing market share, and delivering consumer-led product transformation strategies that drive profitable growth. Adept at leveraging consumer insights and trend analysis to create market-responsive assortments that align with global quality standards and brand aesthetics. Recognized for building and leading high-performing cross-functional teams in matrixed environments, fostering a culture of creativity, inclusion, and operational excellence to achieve strategic goals.

Overview

28
28
years of professional experience

Work History

Product Director (Secondment) – Vice President, Private Brands

Reliance Retail
Bengaluru
05.2024 - Current
  • Company Overview: Reliance Retail is India’s largest retailer, valued at USD 33B with 18,000+ stores nationwide.
  • Proven leader in localized product development, sourcing, and fabric strategy, with deep expertise in denim and full-range launches.
  • Skilled in building vendor partnerships, aligning products to global quality standards, and delivering market-responsive assortments that drive growth.
  • Developed Exclusive, Market-Specific Products: Led the creation of apparel, footwear, accessories, and beauty assortments tailored to India’s 16–25 demographic, leveraging deep consumer insights to meet market needs while aligning to brand strategy.
  • End-to-End Product Development: Owned the full lifecycle from fabric development to order placement, ensuring alignment with brand aesthetic, quality standards, technical design, and compliance requirements.
  • Denim & Range Launch Expertise: Spearheaded denim category development and executed cohesive full-range launches, delivering differentiated product aligned with market trends and global brand positioning.
  • Strategic Sourcing & Vendor Management: Built and executed a responsive sourcing strategy, onboarding strategic vendors, improving product fit, and enabling faster in-market replenishment.
  • Category Growth & Innovation: Introduced new growth categories—activewear, expanded accessories, and beauty—delivering sustained like-for-like growth and strengthening market share.
  • Cross-Functional & Partner Collaboration: Directed a 90-member cross-functional team across buying, planning, design, and technical, fostering alignment with internal partners and external vendors.
  • P&L and Growth Accountability: Managed full merchandise assortment and profitability, ensuring financial performance exceeded plan (+12% FY24/FY25 trajectory).
  • Sustainability & Community Engagement: Partnered with Reliance Foundation to develop handloom capsule collections, supporting women’s education in textile design and preserving India’s heritage craftsmanship.
  • Reliance Retail is India’s largest retailer, valued at USD 33B with 18,000+ stores nationwide.

Creative Director – Vice President, Private Brands (Clothing, Footwear, Accessories, WW, MW, KW)

Reliance Retail
Bengaluru
03.2023 - 05.2024
  • Company Overview: Reliance Retail is India’s largest retailer, valued at USD 33B with 18,000+ stores nationwide.
  • Accomplished creative and product leader with proven success in launching and scaling brands, driving market-specific assortments, and leading large cross-functional teams.
  • Expert in end-to-end creative direction, speed-to-market innovation, and digital transformation to deliver differentiated products aligned with brand aesthetic, quality standards, and market demand.
  • Brand Launch & Market Impact: Successfully launched the Gen Z fashion brand YOUSTA in August 2023, exceeding first-store revenue targets by 226% and establishing a strong foundation for rapid expansion.
  • Brand Vision & Creative Direction: Defined and drove the brand vision across womenswear, menswear, kidswear, sleepwear, footwear, and accessories, ensuring cohesive color, graphic, and material alignment with brand identity.
  • Product Strategy & Customer Focus: Built product architecture, assortment direction, and range methodology based on deep consumer insights, refining quality and design to meet evolving market needs.
  • Cross-Functional Creative Leadership: Oversaw all visual and experiential brand touchpoints—including product design, marketing, campaigns, and in-store experience—to strengthen market presence and customer connection.
  • Leadership & Team Development: Led and mentored a 40-member creative and technical team, including 5 direct reports, managing design and technical budgets and partnering with merchandising on full P&L accountability.
  • Speed-to-Market Transformation: Designed and implemented an industry-first Speed-to-Market Calendar, reducing Reliance Retail’s 280-day development cycle to 90 days, with a 60-day “mind-to-market” target in progress.
  • Digital Innovation & Process Excellence: Served as executive lead for Reliance Retail’s end-to-end Digital Transformation Strategy with McKinsey & Co., deploying short lead-time calendars, AI-driven design solutions, 3D design, Centric PLM, and trend forecasting to accelerate product creation.
  • Reliance Retail is India’s largest retailer, valued at USD 33B with 18,000+ stores nationwide.

Creative Design & Technical Director (Clothing, Footwear, Accessories & Home)

Kmart Australia
Melbourne
01.2019 - 01.2022
  • Company Overview: Kmart Australia is the leading private label multi-product value retailer in Australia, serving 97% of the population with 325 stores and annual revenues of USD $10B.
  • Proven leader in managing large-scale, multi-category product portfolios with deep expertise in creative direction, denim category launches, and sustainable product strategies.
  • Skilled in digital transformation, speed-to-market execution, and building cohesive brand aesthetics across divisions.
  • Adept at leading large cross-functional teams to deliver market-responsive products at scale while exceeding financial and brand objectives.
  • Multi-Product Portfolio Leadership: Directed a $2.7B portfolio spanning clothing, footwear, accessories, and home, aligning design, materials, colors, and graphics across divisions to deliver a cohesive brand identity and sustained sales growth.
  • Market-Responsive Product Strategy: Delivered FY20/21 sales growth of 8.3% ($6.5B revenue) and FY21/22 growth of 24.1% by implementing the “Better Product Strategy” to continuously refine product architecture and meet evolving customer needs.
  • Category Innovation & Denim Expertise: Introduced new category segments, including the denim shop across MW and WW, integrating sustainable practices such as recycled polyester and eco-friendly denim washes.
  • Creative Direction Across Touchpoints: Oversaw all creative aspects, from product design and in-store experience to marketing and advertising, ensuring alignment with brand aesthetic and market positioning.
  • Cross-Functional Leadership: Led a 100-member design and technical team with 10 direct reports, reducing turnover by 20% through enhanced learning and development initiatives.
  • Speed-to-Market Transformation: Reduced end-to-end development lead times from 290 to 160 days, improving product hit rate from 65% to 87% by deploying speed-to-market calendars and agile processes.
  • Digital Transformation & Process Innovation: Served as executive lead for the end-to-end Digital Transformation Strategy with Bain & Company, implementing 3D design, PLM, fabric platforming, and data-led trend forecasting to accelerate product development.
  • Talent Pipeline Development: Partnered with RMIT University to advance fashion and textiles education through Kmart-supported design projects, fostering industry-ready talent.
  • Kmart Australia is the leading private label multi-product value retailer in Australia, serving 97% of the population with 325 stores and annual revenues of USD $10B.

Creative Director – Handbags, Footwear, Jewellery, Accessories & Home (Maternity Cover)

Country Road Group
Melbourne
01.2018 - 01.2019
  • Company Overview: Country Road Group – Mimco (Woolworths South Africa Holdings)
  • Creative leader with proven ability to revitalize brands, launch new product categories, and align assortments to both market needs and brand vision.
  • Skilled in cross-functional collaboration, category growth, and delivering measurable market share gains.
  • Brand Revitalization & Market Impact: Reignited Mimco’s brand DNA by integrating archival references and iconic brand elements into new season collections, achieving +7% market share growth.
  • Creative Direction Across Channels: Led creative vision for all marketing and communications, ensuring alignment across brand, social, and media platforms.
  • Category Innovation & Range Launch: Identified and executed the launch of Demi-Fine Jewellery using consumer insights and market analysis, delivering +27% growth from range introduction.
  • Leadership & Talent Development: Directed and mentored 16 senior design leaders across multiple categories, fostering creativity and execution excellence.
  • Cross-Functional Product Development: Partnered with planning and production to deliver cohesive, well-architected assortments with strategic price mapping.
  • Budget Management & Cost Optimization: Managed the design budget, reducing expenses by 20% through new operating models and process efficiencies.
  • Country Road Group – Mimco (Woolworths South Africa Holdings)

Advisory Consultant

AMA Consulting
Alicante
01.2015 - 01.2017
  • Advised global fashion and footwear retailers on brand and product strategy to strengthen consumer connection and market relevance.
  • Key Clients: Inditex Group / Tempe.

Senior Vice President, Fashion

Lazada PTY
Singapore
01.2013 - 01.2015
  • Company Overview: Lazada PTY – Rocket Internet / Alibaba Group
  • Proven in launching multi-category brands across diverse international markets, building sourcing partnerships, and aligning product strategy to consumer needs for accelerated growth.
  • Brand Creation & Market Entry: Founded and launched the LZD fast fashion brand across 6 Southeast Asian markets (SG, MY, PH, ID, TH, VN), delivering a fully developed product assortment in MW, WW, footwear, accessories, and jewellery.
  • Market-Specific Assortment Development: Tailored ranges to regional preferences using deep consumer insight and market data, ensuring competitive differentiation.
  • Cross-Functional Brand Leadership: Led brand development, marketing, communications, product range creation, and team recruitment for 35+ international product specialists.
  • Vendor Strategy & Sourcing Growth: Established vendor partnerships to support scalability and responsiveness, aligning with market demands and brand positioning.
  • Strategic Growth Planning: Directed long-term product roadmap creation and category expansion strategies, underpinned by consumer research and competitive benchmarking.
  • Lazada PTY – Rocket Internet / Alibaba Group

Design Manager – Footwear & Accessories

Woolworths
Cape Town
01.2007 - 01.2013
  • Company Overview: Woolworths – Woolworths South Africa Holdings
  • Led transformative change in product development processes, driving both creative quality and commercial performance while scaling a design-led approach company-wide.
  • Business Model Transformation: Shifted Woolworths from a buying-led to a design-and-development-led model, beginning with women’s footwear and accessories and scaling across clothing divisions.
  • Product Development Excellence: Elevated product quality and market relevance for Southern African consumers, driving significant category uplift.
  • Revenue Growth: Achieved 5x revenue growth from $30M to $150M USD over five years through strategic product and process improvements.
  • Woolworths – Woolworths South Africa Holdings

Various Design & Senior Design Roles – Footwear & Accessories

01.1998 - 01.2007

Education

BA (Hons) - Fashion Design (Footwear Specialization)

De Montfort University
LEICESTER, UNITED KINGDOM
06.1998

Skills

  • Adobe Creative Suite
  • Product development
  • Vendor management
  • Market analysis
  • Brand strategy
  • Digital transformation
  • Cross-functional leadership
  • Consumer insights
  • Trend forecasting
  • Category innovation
  • Financial performance
  • Team building
  • Creative direction
  • Problem solving
  • Project management
  • Go-to-market strategies
  • Data-driven decision making

Languages

Native, Business, Basic

Timeline

Product Director (Secondment) – Vice President, Private Brands

Reliance Retail
05.2024 - Current

Creative Director – Vice President, Private Brands (Clothing, Footwear, Accessories, WW, MW, KW)

Reliance Retail
03.2023 - 05.2024

Creative Design & Technical Director (Clothing, Footwear, Accessories & Home)

Kmart Australia
01.2019 - 01.2022

Creative Director – Handbags, Footwear, Jewellery, Accessories & Home (Maternity Cover)

Country Road Group
01.2018 - 01.2019

Advisory Consultant

AMA Consulting
01.2015 - 01.2017

Senior Vice President, Fashion

Lazada PTY
01.2013 - 01.2015

Design Manager – Footwear & Accessories

Woolworths
01.2007 - 01.2013

Various Design & Senior Design Roles – Footwear & Accessories

01.1998 - 01.2007

BA (Hons) - Fashion Design (Footwear Specialization)

De Montfort University

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Anne-Marie Amaryllis Bodal