Annete Thomas
Mumbai
Summary
Dynamic and results-driven brand strategist with expertise in branding, packaging, and marketing strategies. Skilled in market strategy and competitive analysis, I excel in delivering impactful solutions that resonate with consumers, and elevate brand positioning. Adept at collaborating with cross-functional teams to enhance brand positioning, and drive business growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Jr. Brand Manager
Please See Advertising Agency
Mumbai
12.2023 - 02.2025
- Spearheaded branding strategies for major FMCG and retail brands (Haldiram's, Parsi Dairy Farm, The Better Flour, Pali Beauty), enhancing brand visibility and engagement.
- Strengthened client relationships, securing 10x more projects, contributing to company revenue growth.
- Developed and executed packaging design, visual identity, and storytelling for Parsi Dairy Farm, aligning with consumer insights and market trends.
- Conceptualized and led website design and digital presence for Pali Beauty
- Conducted market analysis and competitor research to refine brand strategies and enhance positioning.
Brand Manager Intern
Please See Advertising Agency
Mumbai
07.2023 - 11.2023
- Assisted in executing brand marketing campaigns for diverse clients, ensuring on-time delivery, and KPI achievement.
- Managed client communications, improving customer retention and satisfaction scores.
- Facilitated cross-functional collaboration across design, strategy, and advertising teams to ensure seamless execution.
Intern
Converzate
Virtual
08.2021 - 11.2021
- Provided insights on consumer needs and preferences, contributing to the development of customized product offerings.
- Maintained positive working relationship with fellow staff and management.
Education
Bachelor Of Management Studies (B.M.S) - Finance
St Andrew's College Of Arts, Science And Commerce
Mumbai01.2023
Senior Secondary (XII) - Commerce
Holy Family Convent Jr. College
Mumbai01.2020
Secondary (X) -
Vidya Vikasini English High School
Mumbai01.2018
Skills
- Brand Management and Positioning
- Client Relationship and Account Management
- Project management and cross-functional collaboration
- KPI Tracking and Competitive Analysis
- Marketing Strategy and Consumer Insights
- Problem-solving
Certification
- Microsoft Excel - Excel From Beginner To Advanced
- TCS ION Career Edge - Young Professional, 06/01/23, TCS, Virtual
- Masterclass On Instagram Marketing, 08/01/21, IIDE, Virtual
- Women Development And Entrepreneurship, 02/01/21, Andrean Entrepreneurship & Incubation Cell, Virtual
Extracurricular Activities
- Lead Choreographer and Performer (Jr. College): led and managed a team of 200 students in this role.
- Student Volunteer/Representative for DLLE (2021-2023): Collaborated with various teams to organize Workshops, Events, Seminars, and Festivals.
Projects & Research
- Cryptocurrency in India – Conducted quantitative research on financial markets and digital assets, assessing their impact on India's economy
- Status of Women in Society – Led data collection and analysis, presenting key insights on gender equality and workforce participation trends
Timeline
Jr. Brand Manager
Please See Advertising Agency
12.2023 - 02.2025
Brand Manager Intern
Please See Advertising Agency
07.2023 - 11.2023
Intern
Converzate
08.2021 - 11.2021
Bachelor Of Management Studies (B.M.S) - Finance
St Andrew's College Of Arts, Science And Commerce
Senior Secondary (XII) - Commerce
Holy Family Convent Jr. College
Secondary (X) -
Vidya Vikasini English High School
Similar Profiles
Diana LupashkoDiana Lupashko
Junior Copywriter at Advertising Agency "Comma"Junior Copywriter at Advertising Agency "Comma"
Jennifer BrookeJennifer Brooke
Accounting & Business Director, Human Resource Director, Social Media Director, Media Director at AdCo Advertising Agency, Inc.Accounting & Business Director, Human Resource Director, Social Media Director, Media Director at AdCo Advertising Agency, Inc.
Harsh WardhanHarsh Wardhan
Business Development Manager/Operations Manager/Product Manager at Kiah Advertising AgencyBusiness Development Manager/Operations Manager/Product Manager at Kiah Advertising Agency