Annie Arora

• ABM Campaign Execution: Develop and execute Account-Based Marketing (ABM) campaigns in collaboration with sales, targeting specific accounts to drive pipeline impact.
• Lead Demand Generation: Drive and report on multi-channel demand generation strategies across defined segments and personas, aligned with lifecycle stages.
• Cross-Functional Collaboration: Work closely with product marketing, content, digital, and broader marketing teams to ensure consistent messaging and creative execution.
• Event Marketing Integration: Support integrated campaigns before, during, and after virtual and in-person events to boost account engagement and ROI.
• Campaign Optimization: Measure and analyze performance metrics across channels and use insights to optimize campaigns and improve engagement and revenue outcomes.

• Customer Growth & Retention: Develop and execute strategies to drive product adoption, satisfaction, and expansion within the existing customer base.
• ABM & Campaign Management: Plan and run 1:1 and 1:many ABM campaigns, engagement programs, and cross-sell initiatives across multiple channels.
• Content & Advocacy: Create targeted content for sales enablement and build customer advocacy through engagement and recruitment efforts.
• Performance Measurement: Track and analyze the impact of marketing activities on advocacy, growth, retention, and overall business outcomes.

Achievement: Ran integrated marketing campaigns for Zycus' flagship event Horizon to drive 2X customer attendees and speakers.

• Integrated Campaign Management: Plan, budget, and execute multi-channel marketing campaigns including events, webinars, digital, and direct mail.
• ABM Execution: Implement account-based marketing strategies in collaboration with sales to deepen engagement with high-value accounts.
• Brand Building: Drive initiatives to enhance brand awareness and strengthen market reputation.
• Collaborative Content Development: Partner with internal teams and external agencies to create compelling messaging, sales materials, and engagement tools.

Achievement: Ran integrated marketing campaigns for Google and Comcast that resulted in $200M and $150M deals respectively.

• Drive Customer Growth: Lead cross-sell and up-sell strategies to increase product adoption, usage, and revenue within the existing customer base.
• Execute Event Marketing: Plan, coordinate, and execute impactful customer events, including the flagship annual user conference ‘Cvent Connect’, to deepen engagement.
• Build Loyalty & Advocacy: Develop and scale structured customer loyalty programs aimed at increasing satisfaction and growing a strong base of referenceable advocates.
• Create & Promote Campaigns: Collaborate with content and product marketing teams to build compelling collateral, webinars, and campaigns that drive sustained customer engagement.

Achievement: Achieved 90% YoY growth in the number of webinar MALs and 30% YoY growth in live events.

• Application of data analytics tools like ACL (Audit Command Language) and GAT (Global Analytics Tool) to test the completeness and validity of the accounting data for detection of fraud and SOX compliance.