ANURAG SINGH
Sales associate
Varanasi
Summary
- A Result -Oriented Professional with over 8 years of experience
- Increased overall sales through implementation of strategic marketing campaigns which directly contributed to sales growth
- Own and drive trade, influencer, shopper marketing strategy and revenue management initiatives for best-in-class design, deployment and execution keeping organizations interventions and engagement ahead of industry innovation curve.
- Developed the overall distribution network in the assigned region by coordinating, managing and monitoring the activities of different distribution channels together while ensuring optimal performance from individual channels
- Fostered lasting relationships and promoted organic growth with distribution intermediaries through value-added strategic analysis and execution of consultative solutions
- Positioned business growth through Go-to-Market planning, pipeline generation, financial performance, and revenue generation
Overview
9
9
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Sales Associate, Seller Affilates
Amazon.in
12.2022 - Current
- Built relationships with 3p partner to encourage repeat seller acquisition.
- Solved 3p partner challenges by offering relevant guidance and metric driven.
- Track and report performance using appropriate metrics. Achieve productivity and seller satisfaction targets
- Identify specific prospects/partners to approach, communicate the specific value proposition for their business and establish long-term, successful partnerships.
- Worked closely with mid-level/senior executives at interested sellers to successfully negotiate deals and help in on-boarding.
- Seller recruitment, adding selection and managing revenues for the category/channel of sellers.
- Working with industry bodies, manufacturers, online sellers and negotiating terms of trade to get more business.
- Planning of investments in stocks and marketing from sellers to ensure seller success.
Territory Manager
Petronas India Pvt. Ltd.
10.2021 - 12.2022
- Maintaining and expanded the database of prospects of the organization through use of internet and databases (DMS) to effectively identify new targets for sales and marketing campaign
- Ramp up business by identifying the strength of each partner, planning monthly primary & secondary numbers and coordinating with them for effective business development
- Ensured primary and secondary sales of distributors
- Managed activations within the territory of existing / newly appointed distributors and dealers
- Planned strategies to increase sales through secondary sales force and helping them with proper journey cycle, proper week's plan for targeted area and motivate them to get business in each brands
- Extensive work on Excel, PowerPoint, Access(DMS), Statistical analysis and financial modeling creation and activation of my distributors
- Managed 6 distributors and the issues with regards to their claim, BTL Activities, data management system(DMS),Schemes roll on to the market
- Looked after Secondary Sales Force i.e
- 6 distributor's salesman in terms of compliance, training, performance evaluation, coordination and communication between them and distributor
- Developed dealer and distributor network and splayed the reach within the target market through loyalty programs and BTL Activation month on month
Territory Leader - Distribution
Ceat Tyres Ltd.
09.2019 - 09.2021
- Adhering to company guidelines and procedures for acquisition of customers, submission of tenders and so on
- Leading the qualification process of new accounts through direct customer solicitation, involving qualification services, the identification of target opportunities, and the management of the process for qualifying opportunities
- Ensuring primary and secondary sales of Distributors for Himachal Pradesh/Haryana/Punjab
- Drive the digital 'Go-to-Market' platform of Ceat with trade, influencer, channel partner and internal sales team on various functionalities and initiatives to maximize business extraction and brand engagement
- Manage 'cost-of-sales' BTL budget for maximizing extraction from deployment under various programs and activity
- Developing strategies to drive sales through secondary sales force and helping them with proper journey cycle, proper week's plan for targeted area and motivate them to get business in each brands
- Manage and drive country wide revenue targets through effective revenue management of categories and SKUs and analyze data and bring in insight to Sales Leadership and concerned stakeholders
- Handling 8 distributors and the issues with regards to their claim, supply chain
- Looking after Secondary Sales Force i.e
- 12 distributor's salesman in terms of compliance, training, performance evaluation, coordination and communication between them and distributor.
Territory Sales InCharge
Reckitt Benckiser India Pvt. Ltd.
06.2018 - 09.2019
Territory Sales Executive
GlaxoSmithKline Consumer Healthcare Ltd.
10.2016 - 06.2018
Education
Post Graduate Diploma in Management -
Jaipuria Institute of Management
03-2017
BA - Psychology
Banaras Hindu University
01.2012 - 01.2015
Skills
Sales & Marketing
Personal Information
- Location Preference: Pan India
- Industry Preference: FMCG, FMCD, e-commerce
- Date of Birth: 04/20/94
Timeline
Sales Associate, Seller Affilates
Amazon.in
12.2022 - Current
Territory Manager
Petronas India Pvt. Ltd.
10.2021 - 12.2022
Territory Leader - Distribution
Ceat Tyres Ltd.
09.2019 - 09.2021
Territory Sales InCharge
Reckitt Benckiser India Pvt. Ltd.
06.2018 - 09.2019
Territory Sales Executive
GlaxoSmithKline Consumer Healthcare Ltd.
10.2016 - 06.2018
BA - Psychology
Banaras Hindu University
01.2012 - 01.2015
Post Graduate Diploma in Management -
Jaipuria Institute of Management
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