Proven Digital Marketing Executive with a track record of enhancing online visibility and customer engagement for Imagimake Play Solutions Pvt Ltd. Skilled in Search Engine Optimization and adept at creating compelling marketing content, demonstrated success in driving website traffic and sales. Excelled in team training, showcasing strong leadership and analytical skills.
Overview
14
14
years of professional experience
Work History
Digital Marketing Executive & Customer Service
Imagimake Play Solutions Pvt Ltd
11.2017 - Current
Increased website traffic by implementing search engine optimization strategies and keyword research.
Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Managed diverse customer base across various sectors, ensuring high satisfaction and repeat business.
Created compelling marketing collaterals such as Excel catalogs and presentations, tailored to B2C and B2B clients, enhancing brand visibility and sales.
Organized and managed B2C exhibitions and society promotions, ensuring maximum exposure and engagement.
Utilized social media platforms for effective marketing campaigns, employing strategies including email and WhatsApp marketing to reach targeted audiences.
Developed engaging content for social media posts, blogs, and project sections on the company's website, driving traffic and increasing engagement.
Conducted comprehensive training sessions for new hires and sales teams, equipping them with in-depth product and company knowledge to enhance performance.
Played a key role in event planning, including organizing birthday celebrations and farewells, fostering a positive and inclusive team environment.
Freelance Creative Contributor
Imagimake
01.2016 - 09.2017
Designed creative materials for B2B and B2C exhibitions, specializing in unique giveaways tailored to diverse client who visited our stall.
Played a pivotal role in enhancing product visibility and sales during B2C exhibitions through effective marketing strategies and customer engagement.
Arts and Crafts Teacher
Imagimake Activity Center
01.2014 - 07.2014
Worked at a dual-role shop and activity center catering to kids interested in arts and crafts activities.
Instructed kids ages 3 to 8 in drawing techniques and skills. We also use to take Summer Camp.
Organized and led Sunday Brunch activities at various clubs, engaging children in fun and educational activities.
Marketing Executive
SRK Digital Labs Pvt Ltd
01.2011 - 09.2011
Planned and executed events and marketing programs to increase qualified leads.
Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Education
Arena Animation International Program - Animation
Arena
Mumbai, India
04.2001 -
Bachelor of Commerce - Commerce
Bhavan's College
Mumbai, India
04.2001 -
Skills
Search Engine Optimization
Keyword Research Analysis
Copywriting and editing
Google Analytics understanding
Software
Adobe Photoshop
Adobe Premier Pro
Adobe Indesign
Nuke
Basic Excel
Basic Word
Basic Powerpoint
Languages
English
Upper intermediate (B2)
Hindi
Intermediate (B1)
Gujarati
Advanced (C1)
Interests
Content Writing (Blogs)
Editing
Photography
Dance
Bharat Natyam: 4 years of training
Manipuri: 2 years of training
Kathak: 1 year of training
Participated in school annual functions and stage performances
Digital Marketing Specialist/Customer Service Representative at Chop Chop MarketingDigital Marketing Specialist/Customer Service Representative at Chop Chop Marketing