Anoop Gupta
Greater Noida West
Summary
Dedicated, Versatile, accomplished & performance-oriented sales professional. Developed leadership and communication skills throughout a 16+ years career of Sales & Marketing in Orthopedic Segment in various field like Trauma Implant, Instruments, Power tools, Pharmaceuticals, Ortho-biologics, Arthroscopy, Total Elbow replacements and Reverse Shoulder Arthroplasty. Prioritize Building client relationships. Ready to utilize analysis capabilities to improve efficiency and profitability of organization.
Overview
18
18
years of professional experience
Work History
Zonal Sales Manager North & East India
ZimmerBiomet Pvt.Ltd.
09.2018 - Current
- To Launch Arthroscopy in North India & East India
- Establish Channel Partners in North India
- Manage Primary and Secondary Sales
- Promote Shoulder Arthroplasty and Arthroscopy in North India
- Organize CME’s and Cadaveric Workshops
- Team Management
- Given training to team during lockdown period for Shoulder Arthroplasty Portfolio
- Providing Surgical assistance for Reverse shoulder Arthroplasty to new surgeons
- Convert New surgeons from competitors and retain old customers
- Inventory Planning
- Focus and Promote High margin products to increase the revenue and profit margins
- Frequent travels to various cities of North & East India
- Understand the problem of Channel partner and resolve them
- Product Demonstration
- Capital Sales Management
- Leads database management.
Sales Manager Capital Goods
Smith & Nephew Healthcare Pvt.Ltd.
12.2015 - 09.2018
- Responsible for Capital Goods Sales, Institutional Sales, Tender Business of India North
- Maintain Good Relation with Key accounts of Big Institutions like Max, Fortis Hospital, Military Hospitals, Railway Hospitals and New upcoming Projects
- Worked with the dedicated Sales person and Help them to achieve their capital goods goals
- Office Exposure for Tender paper work and documents.
Area Sales Manager
Smith & Nephew Healthcare Pvt.Ltd.
12.2015 - 01.2016
- Responsible for Sales & development of West UP & Uttaranchal
- Responsible for sales of Trauma Implants and Instruments for Orthopedic Surgeons
- Responsible for Organizing Doctor’s CME’s and courses
- Ensuring all Process and Procedures are being followed as per defined by company policies
- Ensuring Proper use of available tools and Inputs provide by the company
- Ensuring preparation of Daily Working Report and Surgery report and update in DTAS Software
- Ensuring effective communication based on analysis
- Building a strong Relation with Orthopedic Surgeons and understand their needs
- Responsible to find newer venues for business
- Attend OT’s
- Demonstration of Implants and Instruments to Surgeons
- Responsible to achieve assigned goal given by Organization.
Zonal Sales Manager
Johnson & Johnson (DepuySynthes Division)
02.2014 - 12.2015
- Responsible for Sales & development of EUP
- Responsible for sales of Medical Devices and Diagnostics
- Power Tools (Drills), Implants and Instruments for Orthopedic Surgeons
- Training and Development of team
- Responsible for Organizing Doctor’s CME’s and courses
- Ensuring all Process and Procedures are being followed as per defined by company policies
- Ensuring Proper use of available tools and Inputs provide by the company
- Sales review, Planning and help team to successful implementation
- Ensuring preparation of Monthly Performance Reports and sharing with the management
- Ensuring effective communication based on analysis
- Building a strong team of Performer and retain them
- Responsible to find newer venues for business
- Provide help to PMT to design strategy
- Responsible to achieve assigned goal given by Organization.
Area Sales Manager
Johnson & Johnson (DepuySynthes Division)
06.2010 - 01.2014
- Adhered to approved Sales Plan by Line Manager and advance planning for forthcoming Months
- Giving the presentation of Company & Product Portfolio, analyzing customer requirements and offer them suitable products
- Responsible for preparation of Sales Forecast of the territory & making strategy for generating new business and exploring new areas of Business Opportunities
- Ensuring Planning for each Activity
- Ensuring timely submission of the things
- Organizing Demos of Implant Sets and attend OT’s also
- Ensuring Conversion for future growth
- Attend OT’s to assist surgeries.
Professional Service Officer
Pfizer India Limited
03.2006 - 05.2010
- Ensuring Planning for each Activity
- Preparing Sales and Activity Plan
- Ensuring timely adherence to conduction of CME’s
- Ensuring to match all process parameters
- Ensuring Conversion for future growth
- Timely reporting
- Regular visit to GP’s Physician’s sales the products based on the science behind it
- Get New prescription of the products and done RCPA.
Education
MBA - Marketing
Sikkim Manipal University
Skills
- Resource Optimisation
- Expertise in Bulk orders, Power Tools & Implants Surgeries
- Open New Territories adding New Channel Partners
- Division Launch and Product Launch
- Dealer Management
- Strong Communication skill
- Managing the development & implementation of goals, policies and procedures
- Ensuring that the Organization meets the quality objectives and standards
- Team building, Individual Performance
- Consistency in Achieving Target and Set Goals
- Hands-on Workshop and Product Demonstration
- Reverse Shoulder Surgery Assistance
- Well-versed with the Geography of North India and East India
- Sales Objectives
- Strategic Planning
- Account Acquisition
- Business Needs Assessment
- Territory Management
- Marketing Strategy Development
- Brand Marketing
- Sales Targeting
- Sales Projections
- Decision-Making
- Sales Process
- Database Management
- Goal Setting and Achievement
- Relationship Building
- Lead Generation
- Solution Selling
- Rapport and Relationship Building
- Customer Complaint Resolution
- Inventory Management
- Lead Identification and Generation
- Sales Presentations
Career Abstract
- Well versed with Implant, Surgical techniques and Power Tools selling methods.
- Good in Communication and Conversions.
- Having Team Management Experience.
- Launched and Establish New Divisions and New Products.
- Strong Convincing Ability.
- Building area base and customer wise strategies to ensure future growth.
- Developed Strong Channel partner network in North India.
- Lead various area base projects and assignments.
- Institution sales, & Tender Business
- An effective multi-cultural communicator with strong analytical, problem solving and Self motivator abilities.
- Organize Events with Local bodies and Participated in National Level Events.
- Performed Surgery Assistance in Reverse Shoulder Arthroplasty, Bankart, and Rotator Cuff.
- Given Training on Reverse Shoulder Arthroplasty to new Team members.
- Develop States like Delhi NCR, Chandigarh, Punjab, Rajasthan UP, Bhubaneshwar & Patna.
Networthy Achievements
- Won Award of Excellence in Pfizer continuously up to three years.
- Got Promotion in Synthes Medical (P) Ltd., in 2014 as Zonal Sales Manager.
- Got YDI Award every year in Synthes Medical (P) Ltd.
- Got Certificate of Excellence in year 2016 at Smith & Nephew.
- Promoted as Sales Manager –Capital Goods of India North in Smith & Nephew.
- Impact Award from Zimmer Biomet in year 2020.
- Got Outstanding Performer of the year Award for the year 2019. Achievement 170% YTD.
- Achieved and surpassed the 2020 Target despite of Covid scenario.
- Got “Live the Mission” award in 2021.
- Got “Star Player award” in year 2023.
- Continuously achieved Target for 2018 to 2022.
- Zero AR of Channel Partner
Personal Information
- Father's Name: Late A.K.Gupta
- Mother's Name: Smt. D.N.Gupta
- Marital Status: Married
- Date of Birth: 08/08/1983
Scholastics
- Graduation (B.Sc.)from CSJM University (Kanpur university) Kanpur in year 2004.
- Computer Course from B.Tech Computer Education Centre, Kanpur (Module covered Office 2000, XP, Foxpro, Excel, Dos and Internet.).
- MBA (Marketing) from Sikkim Manipal University.
Disclaimer
I here by declare that the above information furnished is correct to the best of my knowledge.
Languages
English
Upper intermediate (B2)
Hindi
Bilingual or Proficient (C2)
Timeline
Zonal Sales Manager North & East India
ZimmerBiomet Pvt.Ltd.
09.2018 - Current
Sales Manager Capital Goods
Smith & Nephew Healthcare Pvt.Ltd.
12.2015 - 09.2018
Area Sales Manager
Smith & Nephew Healthcare Pvt.Ltd.
12.2015 - 01.2016
Zonal Sales Manager
Johnson & Johnson (DepuySynthes Division)
02.2014 - 12.2015
Area Sales Manager
Johnson & Johnson (DepuySynthes Division)
06.2010 - 01.2014
Professional Service Officer
Pfizer India Limited
03.2006 - 05.2010
MBA - Marketing
Sikkim Manipal University