Anoop K george
Cochin
Summary
Sales professional | Medical Devices & Diagnostics | Strategic Sales & Marketing Professional
Sales professional with 15+ years of experience across diagnostics, medical devices, pharmaceuticals, and direct sales. Proven success in both individual and leadership roles, with deep expertise in consultative selling, strategic growth, customer relationship management, and cross-functional collaboration. Skilled at managing key accounts, driving automation projects, and delivering strong top-line and bottom-line performance.
Overview
15
15
years of professional experience
Work History
Zonal Manager (Promotion)
Abbott Healthcare Pvt Ltd
Cochin
05.2024 - Current
- Promoted within 2 years for strong performance.
- Lead sales and growth strategy for Kerala, driving new business and account retention.
- Manage and mentor Customer Experience Lead to achieve KPIs.
- Boosted public health revenue through stakeholder engagement and strategic planning.
- Drove lab automation adoption using TCO models for high-value IVD clients.
- Closed major deals and built long-term partnerships with C-level clients.
- Managed AR with Sales and Finance teams to maintain profitability.
- Ensured seamless execution through cross-functional collaboration.
- Tracked performance using Power BI and talent tools.
- Optimized lab workflows for efficiency and lean operations.
- Enabled digital health integration to improve client productivity.
Key Account Manager
Abbott Healthcare Pvt Ltd
Cochin
05.2022 - 04.2024
- Managed strategic sales for major chain labs and hospitals across Kerala.
- Handled end-to-end key account management, from onboarding to post-sales support.
- Built strong relationships with decision-makers, positioning Abbott as a reliable partner.
- Promoted lab automation in both private and public sectors through consultative selling.
- Presented cost-effective solutions using Total Cost of Ownership (TCO) to drive conversions and customer retention.
- Supervised three distributors, ensuring proper inventory management, accurate forecasting, and financial discipline.
Officer Sales- Endo Therapy
Olympus Medical Systems India Pvt Ltd
Cochin
05.2017 - 05.2022
Senior Executive (GI Sales)
Healthware India Private Ltd
Cochin
05.2016 - 04.2017
- Transitioned from pharmaceuticals to medical devices, applying strong sales and relationship skills to achieve market success.
- Promoted electrosurgical and endotherapy devices to leading hospitals across Kerala.
- Built strong connections with gastroenterologists and pulmonologists, boosting adoption of Olympus cautery and endotherapy products across the state.
- Delivered product training, demos, and clinical support to surgeons and hospitals, ensuring proper usage and customer satisfaction.
- Provided hands-on training and case support for third-space endoscopy, ERCP, EUS, EBUS, and haemostatic procedures using animal models.
- Organized technician engagement, HCP, and OPD programs to raise awareness and drive Olympus product growth.
- Improved channel sales by onboarding key distributors in North and South Kerala, expanding reach and distribution coverage.
Sales Executive-Primalands
Sun Pharmaceutical Industries Ltd
Calicut
09.2011 - 05.2016
- Transitioned from FMCG to pharmaceuticals, achieving 110% of quarterly sales targets within 6 months.
- Applied FMCG experience in territory management and customer segmentation to build strong connections with dermatologists in North Kerala.
- Promoted Ranbaxy’s dermatology products, driving adoption and improving patient outcomes.
- Educated doctors on product efficacy, helping position Ranbaxy as a trusted dermatology brand.
- Organized CME programs and promotional events to boost product visibility and support HCP education.
- Built and maintained strong relationships with 9 channel partners in North Kerala.
- Acted as the key liaison between the company and distributors, resolving issues promptly.
- Managed distributor credit limits, payment follow-ups, and ensured financial discipline.
- Strengthened ties with key opinion leaders and healthcare providers, building trust and brand loyalty.
- Consistently exceeded sales targets through strategic customer engagement and consultative selling.
- Gained expertise in pharma product storage, distributor target setting, and KPI tracking (primary, secondary sales, and closing stock).
Group Customer Sales Specialist (Promotion)
Eureka Forbes Pvt Ltd
Calicut
03.2011 - 08.2011
- Managed a team of four sales members handling direct sales of vacuum cleaners in the Calicut region.
- Hired and trained two sales executives, guiding them in door-to-door selling, product demos, and customer relationship management.
- Monitored daily performance and supported the team in demos and accounts receivable collections.
- Conducted weekly reviews and provided coaching to improve team performance.
- Executed trade promotions, in-store displays, and brand activations to boost sales.
- Ensured sales operations followed company policies and ethical standards.
- Managed inventory through accurate forecasting to avoid stock-outs and minimize returns.
- Handled escalated customer issues promptly to ensure satisfaction and loyalty.
Customer Sales Specialist - Vacuum Cleaner (Direct Sales)
Eureka Forbes Pvt Ltd
Calicut
06.2010 - 02.2011
- Identified and approached potential customers through door-to-door sales and targeted outreach for Eureka Forbes vacuum cleaners.
- Delivered effective in-home product demonstrations, highlighting key features and addressing customer needs to boost engagement and sales.
- Used a consultative selling approach to explain product benefits, focusing on quality, efficiency, and value.
- Consistently exceeded sales targets by managing leads, driving conversions, and closing deals efficiently.
- Followed up on leads to ensure timely closures and achieve business and incentive goals.
- Built strong customer relationships through excellent service and post-sale support, leading to repeat business.
- Ensured timely payment collection and maintained zero outstanding balances by month-end.
Education
BSc. - Physics
Calicut university
Skills
- Effective communication
- Stakeholder engagement
- Time management
- Resource management
- Data analysis
- Process optimization
- Negotiation
- Conflict resolution
- Strategic planning
- Goal-oriented execution
- Change management
- Organizational adaptability
Accomplishments
Abbott Diagnostics Division
- Awarded as the ‘Key account manager of the year winner’ in 2023.
- Promoted to grade 16 as Zonal Manager within 2 years of joining.
- Received GM’s special award for exceptional performance.
- Received Abbott Excellence award three times.
- Awarded as 2nd runner up ‘key account manager winner’ in 2024.
Olympus Medical Systems
- Increased the market share of Olympus ET products from 10% to 24%.
- Received ‘wow’ appreciation cards 6 times for best performance.
Sun Pharma
- Qualified for Star award function held at Malaysia in 2015.
- Achieved ‘Bravo’ awards nine times for best performance.
Eureka Forbes Pvt Ltd,
- Honored with the prestigious “Silver Circle Club” award held at Thailand in 2010.
Hobbies and Interests
- Exploring emerging technologies
- Listening to TED talks, podcasts
- Leading Badminton team of the society
- Playing for local club cricket
PERSONAL DETAILS
- Date of Birth: 01/27/89
- Marital Status: Married
Timeline
Zonal Manager (Promotion)
Abbott Healthcare Pvt Ltd
05.2024 - Current
Key Account Manager
Abbott Healthcare Pvt Ltd
05.2022 - 04.2024
Officer Sales- Endo Therapy
Olympus Medical Systems India Pvt Ltd
05.2017 - 05.2022
Senior Executive (GI Sales)
Healthware India Private Ltd
05.2016 - 04.2017
Sales Executive-Primalands
Sun Pharmaceutical Industries Ltd
09.2011 - 05.2016
Group Customer Sales Specialist (Promotion)
Eureka Forbes Pvt Ltd
03.2011 - 08.2011
Customer Sales Specialist - Vacuum Cleaner (Direct Sales)
Eureka Forbes Pvt Ltd
06.2010 - 02.2011
BSc. - Physics
Calicut university
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