Anoop Kumar
Bengaluru
Summary
Results-driven seasoned healthcare professional with 20+ years of experience in scaling revenue, profit, and market expansion for startups and established organizations. Adept at building high-growth businesses, leading cross-functional teams, and designing, data-driven go-to-market (GTM) strategies across emerging markets (Africa, GCC, SAARC, and CIS). Combines deep expertise in Medical Value Travel (MVT), Digital Health, and Patient Experience with a proven ability to drive international patient acquisition, strategic partnerships, and revenue growth.
Overview
22
22
years of professional experience
Work History
Head – International Sales & Marketing
Ramaiah Memorial Hospital
Bengaluru
05.2021 - Current
- Company Overview: Ramaiah Memorial Hospital was set up in 2004 located in the heart of Garden City, Bengaluru has been recognized as a leading one-stop solution for all healthcare needs and offers high-quality, patient-centric care at an affordable cost. Ramaiah Memorial Hospital is a 500 beds hospital equipped with all the latest cutting-edge technology and infrastructure.
- Responsible for Overall Business Growth in International Business.
- Started and structured Marketing Department for RMH from Scratch.
- Successfully started and run the Domestic Marketing Department from (2022 to 2023)
- Strategy making and implementation for all verticals of Marketing Channels.
- Setting up of SOP’s, process flow, policies related to day-to-day Operations, and Marketing Channels.
- Successfully conducted various Surgical Camps for RMH in Africa with some major institutions.
- Planned and instituted Digital and Social Media marketing strategies.
- Setting Marketing activities based on current benchmark trends and audience preferences to deliver strategy in alignment with business goals.
- Oversee team members' recruitment, performance management, and target achievement to ensure seamless operations and maximize productivity.
- Closely working with the major international Health Insurance institutions.
- Designed and implemented Privilege card and OPD Health plans for Communities and Corporates.
- Identifying new streams for revenue growth & developing plans to build customer preference.
- Designed monthly digital marketing calendars and implemented branding strategies.
- Monitored team performance, set KPIs, and generated weekly/monthly analytics reports.
- Ramaiah Memorial Hospital was set up in 2004 located in the heart of Garden City, Bengaluru has been recognized as a leading one-stop solution for all healthcare needs and offers high-quality, patient-centric care at an affordable cost. Ramaiah Memorial Hospital is a 500 beds hospital equipped with all the latest cutting-edge technology and infrastructure.
Head – Africa Region International Marketing
Narayana Health
Bengaluru
01.2014 - 04.2021
- Company Overview: Narayana Health Hospitals was set up in the year 2001 with a mission to reduce the cost of medical treatment and make it affordable to the common man. Narayana Health Group is presently having 5859 beds capacity. Narayana Health group grew exponentially into a multiple location hospital network with 24 hospitals across 17 cities.
- Responsible for Generating Business from Africa Territory for Narayana Health Group.
- Conducted OPD camps, Surgical camps, CME in various countries like (Kenya / Tanzania / Uganda / Rwanda / Ethiopia / Congo / Zambia / Sudan / Mozambique / Mauritius / Somalia / Bangladesh / Nigeria / Nepal / Thailand / Tajikistan etc)
- Participated and represented Narayana Health in many major international conference and Healthcare Events.
- Develop tailored brand building strategies and campaigns to suit diverse market needs and sizes across various countries.
- Responsible for setting up the Information Centers and appointing local staff for African Countries.
- Responsible for Digital Marketing Promotions, Website promotion and Search Engine Optimization as per the Market requirement.
- Launch first time NH Privilege Health Cards for African market and African Student in India.
- Initiated webinars for International Clients and Medical Fraternity engagement for NH Group.
- Initiated and Launch NH Micro Sites in various African Countries to generate online leads from potential Geographies.
- Implement many Tele Medicine centres across Africa for Generating leads through Video Consultations and Tele Radiology.
- Meeting and developing relationships with overseas doctors / facilitators in the specified markets.
- Built and nurtured partnerships with overseas doctors, healthcare facilitators, tour operators, foreign embassies, health ministries, diaspora communities, student groups, delegates, and hospitals.
- Narayana Health Hospitals was set up in the year 2001 with a mission to reduce the cost of medical treatment and make it affordable to the common man. Narayana Health Group is presently having 5859 beds capacity. Narayana Health group grew exponentially into a multiple location hospital network with 24 hospitals across 17 cities.
Head – International Marketing
Fortis La Femme
New Delhi
12.2009 - 01.2014
- Company Overview: Fortis Hospitals Group is the acknowledged leader in bringing super specialty world-class healthcare to India. With over 6000 beds, a string of nursing colleges and dual lifelines of pharmacies and diagnostic clinics providing a safety net across Asia. It is presently the largest integrated healthcare company in Asia.
- Responsible for International Business Development in Fortis La Femme.
- Increasing International Patient Revenue through tie ups with medical tourism Companies, Facilitators, Health Care Providers Etc.
- Conducted OPD camps, CME in various countries like (Bangladesh /Nigeria / Tanzania / Nepal etc)
- Responsible for Embassy tie ups and business generation for 3 Units (FHVK, FEHI & FLF).
- Liaising with all major Embassies / Diplomatic Missions and International insurance / Medical Assistance companies.
- Accountable for executing and participating in various healthcare Conference, CME’s, Workshops, Round table meeting, Medical camps, Patients education programs.
- Handling International Operations & grievance handling.
- Arranged health education programs for Corporate and RWA’s.
- Execution of various branding & Sales Activities for the hospital.
- Execution of Air Ambulance, Commercial Repatriation and Travel Assistance.
- Arranging various CSR activities for the hospital.
- Fortis Hospitals Group is the acknowledged leader in bringing super specialty world-class healthcare to India. With over 6000 beds, a string of nursing colleges and dual lifelines of pharmacies and diagnostic clinics providing a safety net across Asia. It is presently the largest integrated healthcare company in Asia.
Assistant Manager – Corporate, Claims & Networking (SAARC Region)
Privat Hospital - Asia Medical Assistance
Gurgaon
01.2007 - 11.2009
- Conducted market mapping and business potential analysis to identify and onboard new clients and strategic accounts.
- Executed competitive market research and devised targeted strategies to counter competition and boost business performance.
- Led end-to-end marketing activities, including corporate outreach programs, ad campaigns, selection of hoarding sites, and branding through brochures and other collaterals.
- Managed relationships with over 50 major corporate clients, including the oversight of 20+ onsite medical sickbays, and handled regular marketing communications and negotiations.
- Successfully coordinated with 90+ international insurance providers and ensured smooth and timely claim closures.
- Facilitated the empanelment of standalone and corporate hospitals across the globe; negotiated discounts and finalized MOUs on mutually agreed terms.
- Oversaw the launch and day-to-day operations of multiple travel clinics, while managing local medical tourism marketing efforts in collaboration with hotels and travel agencies.
- Assisted organizations in addressing health and safety requirements for travelers, global employees, and corporate clients.
- Travelled to Bangladesh and Nepal for Networking and tie ups.
- Maintained close coordination with various embassies to strengthen international patient inflow and formalize institutional collaborations.
Senior Marketing Executive – Corporate Accounts
Elofic Industries Ltd.
Faridabad
05.2005 - 01.2007
- Coordinated branch sales, dispatch, and inventory activities.
- Liaised between departments for campaign rollouts and promotional events.
Lab Technician
Escorts Hospital & Research Centre
Faridabad
07.2003 - 11.2004
Education
MBA - Hospital Administration & Marketing
Bachelor of Commerce -
Diploma in Medical Laboratory Technology -
MS Office Course -
Higher Secondary -
High School -
Skills
- Medical Value Travel (MVT) Strategy
- International Business Expansion
- Global Sales & Revenue Growth
- Go-To-Market (GTM) Leadership
- Digital Health Transformation
- Patient-Centric Experience
- Strategic Partnerships & Alliances
- MS Office Suite
- Windows OS
- CRM
- Chat Bot
- Health Apps
- AI-driven digital marketing tools
- Interpersonal skills
- Time management
Personal Information
- Date of Birth: 12/25/85
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Languages
- English
- Hindi
- Punjabi
- Garhwali
- Swahili
Hobbies and Interests
- Reading
- Traveling
Core Expertise
- Medical Value Travel (MVT) Strategy
- International Business Expansion
- Global Sales & Revenue Growth
- Go-To-Market (GTM) Leadership
- Digital Health Transformation
- Patient-Centric Experience
- Strategic Partnerships & Alliances
Key Career Achievements
- Consistently surpassed sales targets, delivering double-digit growth in international markets.
- Built and scaled new business verticals in medical tourism, digital health, and cross-border healthcare.
- Recruited, mentored, and led high-performance teams, fostering a culture of accountability and innovation.
- Launched multiple healthcare products/services, securing rapid market adoption and ROI.
- Established many potential collaborations with hospitals, agencies, and tech providers to expand reach.
Timeline
Head – International Sales & Marketing - Ramaiah Memorial Hospital
05.2021 - Current
Head – Africa Region International Marketing - Narayana Health
01.2014 - 04.2021
Head – International Marketing - Fortis La Femme
12.2009 - 01.2014
Assistant Manager – Corporate, Claims & Networking (SAARC Region) - Privat Hospital - Asia Medical Assistance
01.2007 - 11.2009
Senior Marketing Executive – Corporate Accounts - Elofic Industries Ltd.
05.2005 - 01.2007
Lab Technician - Escorts Hospital & Research Centre
07.2003 - 11.2004
NIM University - MBA, Hospital Administration & Marketing
Delhi University - Bachelor of Commerce,
Mehrauli - Diploma in Medical Laboratory Technology,
Pace Academy - MS Office Course,
Sant Nirankari School - Higher Secondary,
TT Public School - High School,