Anoop S Nair
Sales & Marketing Professional
Cochin
Summary
A Sales & marketing professional with strong leadership in driving business growth and brand visibility in India and the UAE. Proven ability to develop and execute Trade marketing strategies, build high-performing teams, and adapt to market trends. Skilled in market analysis, digital marketing and client relationship management. A reliable team player focused on achieving measurable results and fostering collaboration.
Gained expertise in leading a sales team through Modern Trade, General Trade and Horeca channels. Well experienced in consumer goods & FMCG Business; with a strong understanding on Personal care, OTC, Food & Beverage categories.
Overview
20
20
years of professional experience
Work History
Manager- Business Intelligence
Pankajakasthuri Herbals (I) Pvt Ltd
08.2024 - Current
- Supporting the Top management with Sales & Marketing Strategies and key insights from MIS data.
- Streamlining Sales force Automation processes and developing game plans to achieve Business Goals.
- Responsible for enabling automation in business to drive Trade marketing activities and ATL/ BTL Activations to enhance marketing scalability and sales growth.
- Maintain and improve functionality of the Sales force automation tool to ensure seamless execution of field staff activities and proper generation of field reports.
- Make insightful reports and productive data for the sales and marketing departments to take actions and corrections in business.
- Analyse the sales performance by category, market and periodic range to provide guidance for improving the performance of sales team and recommend strategic corrections to the top management.
- Monitor to ensure proper compliance in trade marketing, retail activations and promotions in the market as planned by marketing department and agreed by the sales department.
- Play a pivotal role in demand forecasting, sales performance monitoring and goal setting for business.
Manager- Trade Marketing & Branding
Jaleel Distribution LLC
08.2017 - 11.2019
- Managed a Food Business portfolio with 7 brands and 70+ SKUs for the UAE | Created Valuable brands across Modern trade.
- Developed Trade Marketing and promotion strategies to achieve business in volume and value.
- Prepare ATL/ BTL plans for monthly and annual business across trade channels.
- Managed POSMs & visibility solutions in MT & GT to improve tertiary sale.
- Developed branding and advertising materials for new and existing product through third party vendors.
- Monitored and evaluated competitors’ promotions and brand strategies to make informed decisions.
- Conducted Periodic review and analysis of sales team performance against set business plans.
- Participated in trade events & exhibitions to promote own business and to identify potential opportunities.
Business Head
Lavazza Coffee
06.2015 - 08.2017
- Branch manager | Business Development | P& L Management | Food service, Vending, Retail and Franchise operations.
- Steered business operations for the profit center with a view to realise pre-planned sales and revenue targets by leading the operational and business development activities.
- Acquired new vending locations in Food service (HoReCa), educational/ health care institutions, IT parks, airports & other public locations through long term agreements.
- Ensured a healthy revenue and business growth from existing customers by up trading and new product introduction.
- Promoted coffee culture by developing cafe’s through Training & technology support for franchise or revenue sharing models.
- Worked towards achieving zero error & downtime on the installed machines at client/ customer locations.
- Met the total business objectives of the company through a sales team, service team, master franchisees and distributors.
Sales & Marketing Manager
Nirapara
09.2014 - 05.2015
- Vydyaa Ayurveda & Herbals | Premium range of Personal care products and Edible oils | Business expansion | Key Account Activations | Acquiring B2B businesses.
- In-charge of the sales and marketing activities focusing business growth and brand building.
- Leveraged on Nirapara’s brand value and their distribution infrastructure to build this business.
- Focused on increasing weighed distribution and creating brand equity.
- Sold the products through various channels in Modern Trade, Spa & Salons, Boutiques and gourmet stores.
- Recommended GTM strategies for business development as well as for supply chain and distribution.
Sr. Executive-Sales
Berger Paints Emirates LLC
12.2010 - 04.2014
- Sr. Sales Executive | In charge of Retail Sales channel for Decorative finishes in the Emirate of Abu Dhabi.
- Responsible for business growth and expansion of dealer network, including ‘Colourworld’ in the assigned market.
- Conducted Decor meets as part of product knowledge workshops and introduction of designer finishes to the target audience: painters, maintenance contractors and consultants.
- Promoted as Sr. Executive-Sales & Marketing | Export markets: Djibouti, Democratic Republic of Congo, Armenia and Lebanon.
- Visited these markets as per the company’s business objectives and established a strong sales network for Berger paint’s products through dealers, contractors and architects.
- Identified opportunities that were generating business for the company in intermediary coating products.
- Conducted Decor meets in the export markets to introduce and familiarise Berger paint products and to generate business through new product launches.
Area Sales Executive
ITC Ltd
08.2007 - 12.2010
- TM & D Calls | Sales & distribution |Tobacco products, Food & Personal care products.
- Ensured proper availability and visibility of the company’s products in market as per S&D norms.
- Adapted measures to avoid distribution gaps and stock-out situations in the market and at distributor points.
- Launched new products, conducted product and sales training to distributor sales team on a periodic basis.
- Conducted Trade Activations in the retail & wholesale channel as part of Business development activities.
- Delivered on various duties to the distributor on behalf of the company that include, but not limited to monthly claim submissions, damaged-goods verification, sales reviews and productivity analysis of distributors.
Sales Executive
Wipro Consumer care & Lighting
03.2005 - 08.2007
- Personal care Products | Channel development | Sales & Distribution
- Met the company’s sales objectives and distribution parameters through a team of distributors.
- Responsibilities were to align with company’s primary & secondary sales targets, work along with existing distributors for market penetration, appoint new distributors for potential/vacant markets, operate various schemes and promotions for the trade, timely submission of distributor claims and damage settlement.
- Launching of new products, conducting product trainings and sales training to distributor sales team were done on a timely basis.
Education
MBA - Marketing & Finance
Bhavan’s Royal Institute of Management
02.2005
Bachelor Degree - Commerce
Kerala University
03.2002
Fundamentals in Digital Marketing
Google Open University, Online Tutorial
08.2020
Higher Secondary Education - Commerce
Bharatiya Vidya Bhavan
03.1999
Skills
Business Planning
Sales Strategy
New business development
Client relationship management
Trade Marketing & Branding
P&L management
Team building
Sales channel development
Data analytics and Business Intelligence
Market research
Digital marketing & Creativity
Interests
Hobbies: Photography, cooking and travel
ENTREPRENEURSHIP STINT
- Indus Valley Foods | Thiruvananthapuram, Kerala. Mar 2021 - July 2024- Founder & Business owner
- Developed a Better-For-You Snack range through Market research & Technology development. Built a food manufacturing enterprise and sold products to Retail: Moder trade, Horeca, large bakeries and General trade.
Timeline
Manager- Business Intelligence
Pankajakasthuri Herbals (I) Pvt Ltd
08.2024 - Current
Manager- Trade Marketing & Branding
Jaleel Distribution LLC
08.2017 - 11.2019
Business Head
Lavazza Coffee
06.2015 - 08.2017
Sales & Marketing Manager
Nirapara
09.2014 - 05.2015
Sr. Executive-Sales
Berger Paints Emirates LLC
12.2010 - 04.2014
Area Sales Executive
ITC Ltd
08.2007 - 12.2010
Sales Executive
Wipro Consumer care & Lighting
03.2005 - 08.2007
Bachelor Degree - Commerce
Kerala University
Fundamentals in Digital Marketing
Google Open University, Online Tutorial
Higher Secondary Education - Commerce
Bharatiya Vidya Bhavan
MBA - Marketing & Finance
Bhavan’s Royal Institute of Management