ANOOP UNNIYAN
Azhikode PO
Summary
15+ years of experience in Sales, Marketing & Dealer Networking B-Com, M-Com (Finance), MBA (Marketing) Skilled in formulating strategies of market expansion and growth – GT & MT Delivered outstanding business growth outcomes in highly competitive markets by exceeding targets year on year Excellent in dealer relation Management & Networking Keen in customer centricity which leads to solution of their problem through our offerings Strong interpersonal skills, Trade partner relationship management skills Hobbies includes reading books related literature, travelling & watching movies
Overview
17
17
years of professional experience
1
1
Language
Work History
Manager – Kerala (Sales Built-In)
BOSCH - B/S/H HOUSEHOLD APPLIANCES MFG PVT LTD
07.2019 - Current
- Handling entire Kerala Modern Trade & General Trade Business
- Managing Modern Trade, DD & Distributors for FS/Built-in Business Kerala
- Responsible for sales & collection management & ensure desired sales growth over last year.
- Handling a team of 6 Sales officers (off-role) - 3 responsible for Direct dealers & 3 for distributors
- KPI include
- Distribute proper pricing structure to the dealers according to their potential and trade volume.
- Recruit efficient Sales Consultants/promoters in potential counters, conduct product training, sales tracking, monitoring, reviewing and motivating. Ensured maintenance of proper display matrix.
- Implemented strategies to enhance secondary movement daily, aligning primary business plans accordingly.
- Communicate the product features, advantages over the competition, USP, positioning, to the trade.
- Appointing and developing new business partners in unrepresented areas based upon the market potential estimations.
- Handling service after sales, Warehouse & Logistics Operations
- Always observe and have competition activities and their effective practices, have a flexible mindset to alter the plan to utilize business opportunities.
- Achievements
- Re-established North Kerala market and done a turnaround from 9Cr business to 34 Cr in a span of 3 years.
- Appointed three potential regional MT dealers Kannankandy, National Radio Electronics and My-g and revamped Lulu business which together with Lulu are doing 50% of my total turnover
- Restarted distribution channel by revamping 3 potential distributors & adding an exclusive refrigerator distributor based at Kozhikode. This has enabled a growth of 2X in the area/category within 2 years.
Deputy Sales Manager (North Kerala)
BAJAJ ELECTRICAL LTD
05.2014 - 06.2019
- First two-year (From 2014 may to 2016 April) handling fan business in North Kerala & from 2016 may to 2019 June handling all product (fan, small appliances & lighting) in North kerala.
- Achieving sales, collection targets in the given and ensure desired growth over last year.
- Observe market demands and formulate strategies according to it. Detailed plan and working based on category & geography
- Scheme communications to the trade, proper planning & execution of business in the territory
- Communicate the product features, advantages over the competition, USP, positioning, to the trade.
- Recruit efficient Sales Consultants/promoters in potential counters, conduct product training, sales tracking, monitoring, reviewing and motivating. Ensured maintenance of proper display matrix.
- Appointing and developing new business partners in unrepresented areas based upon the market potential estimations.
- Ensuring proper Visual Merchandising across the channels, managing promotions including ATL & BTL activities
- Always observe and have competition activities and their effective practices, have a flexible mindset to alter the plan to utilize business opportunities
Sr. executive (Kannur & Kasaragod)
VGUARD INDUSTRIES LTD
10.2013 - 04.2014
- Sales Target & Collection - Achieving sales, collection targets in the given and ensure desired growth over last year.
- Pricing & Schemes to the Trade - Distribute proper pricing structure to the dealers according to their potential and trade volume.
- Product & Brand Communication - Communicate the product features, advantages over the competition, USP, positioning, to the trade.
- Distribution management & Network Development - Appointing and developing new business partners in unrepresented areas based upon the market potential estimations.
- Competitor Analysis - Always observe and have competition activities and their effective practices, have a flexible mindset to alter the plan to utilize business opportunities
Business representative (Kannur & Kasaragod)
IFB INDUSTRIES LTD
06.2009 - 05.2012
- Handled Kasaragod and Kannur Territory. Worked as business representative in the area – initially three years off-role and 1.5 years on-role.
- IFB was pioneer in Front Load Washing Machines – could establish a strong presence for the category in the territory.
- Maintained excellent relationships with dealers, increased avenues for business expansion
- Appointed and developed new business partners based on market potential estimations
- Observed competitor activities and their effective practices, maintaining a flexible mindset to alter plans to utilize business opportunities.
Education
MBA - Marketing
Bharathiar University
Coimbatore01.2019
M.COM - undefined
Kannur University
01.2008
B.COM - undefined
Kannur University
01.2006
XIIth COMMERCE - undefined
Board of higher secondary examination
01.2003
Timeline
Manager – Kerala (Sales Built-In)
BOSCH - B/S/H HOUSEHOLD APPLIANCES MFG PVT LTD
07.2019 - Current
Deputy Sales Manager (North Kerala)
BAJAJ ELECTRICAL LTD
05.2014 - 06.2019
Sr. executive (Kannur & Kasaragod)
VGUARD INDUSTRIES LTD
10.2013 - 04.2014
Business representative (Kannur & Kasaragod)
IFB INDUSTRIES LTD
06.2009 - 05.2012
MBA - Marketing
Bharathiar University
M.COM - undefined
Kannur University
B.COM - undefined
Kannur University
XIIth COMMERCE - undefined
Board of higher secondary examination