Anritha Ebenezer
Chennai
Summary
With more than 10 years of expertise in the B2B SaaS IT sector, a love for operations, and a history of collaborating with various teams, I am proficient in managing CRM modules (accounts and leads) while working in marketing and revenue operations.
Overview
12
12
years of professional experience
Work History
Lead Business Analyst
Freshworks
Chennai
07.2023 - 08.2024
- Internally transitioned from Marketing Operations to Revenue Operations, acquired valuable insights into customer aspects, and the deals/accounts module of the CRM.
- Led the year's Total Addressable Market (TAM) project, coordinating with multiple teams, and ensuring the data is delivered to the sales team on time.
- Worked together with the MDM team to set up logics and rules in Reltio to deliver clean TAM data to the sales team.
- Led the Account Governance team of 12 within the Revenue Operations department, defining roles and responsibilities for the team members.
Lead - Market Research
Freshworks
Chennai
08.2021 - 06.2023
- Led the Market research team of 15, aligning daily targets with lead flow and ensuring target achievement
- Delivered comprehensive reports on daily team KPIs, performance metrics, key challenges, and proposed improvements
- Reducing manual effort for the team by bringing in automation in CRM workflow
- Involved in setting lead routing logics in Openprise as per the Business needs
- Worked together with data science team to build a business classification tool
- Streamlining and setting up process based on sales team requests for data, thus making sure the ROE is not affected
- Keeping a tab on the lead flow to see if the captured source details are correct and making sure the right teams are receiving the right sourced leads
- Worked together with Revops team to setup and streamline ROE based on the business plan
Senior Market Research Analyst
Webengage
Bengaluru
10.2019 - 08.2021
- Built a go-to-market strategy while entering a new market
- Sending newsletters to customer facing team on the Middle East current affairs and business news so that we can change our strategies in targeting companies accordingly
- Doing complete research on our biggest competitor in any particular region to provide insights to the management while entering a new region
- Keeping a tab on the competitors, updating the team with insights on their clients and product features
- Responsible for building up a complete database for Europe, Middle East, and Africa for the SDRs to target the potential prospects
Market Research Analyst
Webengage
Bengaluru
01.2019 - 09.2019
- Providing Sales Intelligence for the enterprise inbound leads by providing complete details about the company and the lead
- Scrubbing and generating outbound leads based on the latest market trend
- Helping the marketing team in research before they reach out to our best clients to build up case studies
- Doing a competitor analysis on our clients
- Built a Market Research team
- Mentored Juniors and participated in the hiring process
Market Research Executive
Freshworks (Formerly Freshdesk)
Chennai
03.2015 - 09.2018
- Started my journey in SAAS Industry as Market Research Executive, undertaking responsibilities encompassing lead generation, data enrichment, company prospecting, industry identification, lead routing, and data analysis
- Conducting various Market Research studies through secondary sources and performing primary and secondary research
- CRM activities, have worked in Salesforce and Freshsales
Research Analyst
Relationship Science
Chennai
09.2013 - 02.2015
- Conducted primary and secondary profiling of influential individuals and companies using diverse sources such as financial statements, SEC filings, press releases, and company websites
- Demonstrated consistent achievement of weekly and monthly targets
Junior BioMedical Engineer(Trainee)
BME Technologies
Chennai
09.2012 - 08.2013
- Company Overview: (C/O Kauvery Hospital)
- Providing technical support to the medical professionals and servicing of medical equipments
- Demonstrating and provide training in handling of equipment to the medical professionals
- Calibration of equipment
- (C/O Kauvery Hospital)
Education
Bachelor of Engineering - Biomedical Instrumentation
Avinashilingam University for Women
Coimbatore01.2012
Skills
- Data Operations
- Stakeholder Management
- Project Management
- CRM operations
- Interpersonal communication
- Process automation
- Effective Team Leader
- Conflict Management
- CRM integration
Toolsexposure
- Salesforce
- MS-Excel
- Freshsales CRM
- Zoominfo
- D&B
- Openprise
- Freshdesk
- LucidChart
- Sales Navigator
- Leadspace
- PowerBI
- Crunchbase
- BuiltWith
- SimilarWeb
- DiscoverOrg
- Datanyze
- Reltio
Timeline
Lead Business Analyst
Freshworks
07.2023 - 08.2024
Lead - Market Research
Freshworks
08.2021 - 06.2023
Senior Market Research Analyst
Webengage
10.2019 - 08.2021
Market Research Analyst
Webengage
01.2019 - 09.2019
Market Research Executive
Freshworks (Formerly Freshdesk)
03.2015 - 09.2018
Research Analyst
Relationship Science
09.2013 - 02.2015
Junior BioMedical Engineer(Trainee)
BME Technologies
09.2012 - 08.2013
Bachelor of Engineering - Biomedical Instrumentation
Avinashilingam University for Women
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