Anritha Ebenezer
Lead-Market Research
Chennai
Summary
Driven Market Research expert with experience in Web research and market analysis and Marketing opertaions. Have a proven experience of strategizing sales pitch by identifying potential customers and demand for the product in the market.
Overview
11
11
years of professional experience
Work History
Lead - Market Research
Freshworks
Chennai
08.2021 - Current
- Automated the manual jobs done by the team to reduce the workload and manpower
- Identified gaps in the signup missouts and did the necessary setups on the forms and pages so that every potential lead reaches the sales team
- Building up complete automation to eradicate manual enrichment by the team
- Handling conflicts and escalations from Sales and Marketing leaders
- Maintaining the quality and the SLA of our deliverables to the sales and Marketing team
- Enabling the team in different platforms (Snowflakes and Openprise) to upskill themselves
- Setting up a path for the subordinates' career growth
Senior Market Research Analyst
WebEngage
Bengaluru
10.2019 - 08.2021
- Build a go-to-market strategy while entering a new market
- Collecting various data points and analyzing the countries and Industries to be targeted
- Sending newsletters to the customer-facing team on the Middle East current affairs and business news so that we can change our strategies in targeting companies accordingly
- Doing complete research on our biggest competitor in any particular region to give a heads-up to the management while entering a new region.Keeping a tab on the competitors, updating the team with insights on their clients and product features
- Responsible for building up a complete database for Europe, the Middle East, and Africa for the SDRs to target the potential prospects
- Creating reports and building dashboards in Salesforce for the sales team.
Market Research Analyst
WebEngage
Bengaluru
01.2019 - 09.2019
- Providing Sales Intelligence for the enterprise inbound leads by providing complete details about the company and the lead
- Scrubbing and generating outbound leads based on the latest market trend
- Helping the marketing team in research before they reach out to our best clients to build up case studies
- Doing a competitor analysis on our clients
- Researching through deferent tools like SimilarWeb, SimilarTech, BuiltWith, Crunchbase, FinancesOnline, Sales Navigator, and Zoominfo
- Helping to build up the Market Research team
- Mentoring Juniors and participating in the hiring process
Market Research Executive
Freshworks
Chennai
03.2015 - 09.2018
- Targeting different Industries across geography, based on requirements
- Scrubbing and generating leads based on products
- Identifying good companies where our products could be of benefit
- Identifying decision-makers and finding their details (Email ids, Phone nos and social networks)
- Researching through different tools like LinkedIn, Sales Navigator, Datanyze, DiscoverOrg, Zoominfo and Xing
- Conducting various Market Research studies through secondary sources and performing primary and secondary research
- Analyzing the Quality of Leads by gathering feedback from Sales Team
- CRM activities - have worked in Salesforce and Freshsales
- Mentoring Juniors and participating in the hiring process
Research Analyst
Relationship Science India Pvt. Ltd
Chennai
09.2013 - 02.2015
- Doing wide research on the product
- Updating the product with the latest information
- Work on client request
- Delivering the best quality product
- Escalating issues that affect the quality of the product
- Mentoring new hires
Biomedical Engineer
BME technologies (C/O Kauvery Hospital)
Chennai
09.2012 - 08.2013
- Providing technical support
- Servicing of Medical Equipments
- Demonstration and provide training in handling of equipment
- Calibration of equipment
Education
Bachelor of Engineering - Biomedical Instrumentation
Avinashilingam University For Women
01.2009 - 01.2012
Skills
CRM & Outreach tools - Salesforce, Freshsales, Outreach
MS Office and G SuiteCommunication and presentation skills
Timeline
Lead - Market Research
Freshworks
08.2021 - Current
Senior Market Research Analyst
WebEngage
10.2019 - 08.2021
Market Research Analyst
WebEngage
01.2019 - 09.2019
Market Research Executive
Freshworks
03.2015 - 09.2018
Research Analyst
Relationship Science India Pvt. Ltd
09.2013 - 02.2015
Biomedical Engineer
BME technologies (C/O Kauvery Hospital)
09.2012 - 08.2013
Bachelor of Engineering - Biomedical Instrumentation
Avinashilingam University For Women
01.2009 - 01.2012