ANSAR BASHA N

• Account Management Across APAC Markets: Oversaw advertising strategies for more than eight APAC markets, managing diverse brands across various social platforms.
• Team Leadership: Assigned tasks, ensured timely completion of deliverables, and mentored team members to excel in their roles.
• Sales Campaign Management: Directed sales campaigns to achieve ROAS targets aligned with annual client commitments. Implemented various optimizations to meet KPIs and trained the team to handle challenging situations when ROAS targets were not met.
• Case Studies and Strategic Planning: Conducted in-depth analyses of campaign performance to identify successes and areas for improvement. Based on findings, proposed new strategies and action plans to clients.
• Quality Assurance Expertise: Reviewed and ensured the quality of work delivered by team members to maintain high standards and consistency.

• US Agency Client Management: Collaborated with a US-based agency to forecast results for their clients, create campaigns, and manage trafficking and optimization processes.
• QA and Inventory Checklists: Developed and maintained comprehensive QA checklists, verified inventory, and reported available impressions to clients.
• Performance Monitoring: Analyzed daily performance metrics to assess and optimize campaign results.
• Team Management and Quality Assurance: Led a team, reviewed completed tasks for quality assurance, and ensured alignment with project standards and timelines.

• Collaborating with AdOps and Client Services Teams: Ensuring efficient and productive workflows while aligning efforts toward achieving business goals.
• Third-Party Implementation Projects: Overseeing Oracle BlueKai integration for audience tracking and managing the user lifecycle on websites.
• Budget and Conversion Management: Defining monthly budgets across various platforms and driving conversions in line with client requirements.
• Performance Monitoring: Tracking daily performance metrics across all paid marketing platforms to ensure optimal outcomes.
• Campaign Management: Managing campaign creatives, design plans, and optimizing strategies for improved engagement.
• Social Media Strategy: Developing social media planners, scheduling organic posts on various channels, and selecting effective hashtags to maximize reach.
• Reporting and Analytics: Delivering detailed working reports, performance analyses, ROI insights, and website traffic data on a weekly and monthly basis.
• Project Management: Crafting proposals, implementing best practices, and aligning projects with business goals for new clients.

• Worked DSP (Demand-side Platform) – Video advertising & extensively with US-based clients as part of the booking team.
• Responsibilities included creating, trafficking, and optimizing campaigns to ensure maximum performance and delivery of objectives.

Hands-on Experience in DSP (Demand-Side Platform) – Video Advertising for UK Clients

• Skilled in planning, trafficking, and managing video advertisements across various broadcaster and non-broadcaster placements.
• Collaborated with renowned agencies, including MediaCom, Mindshare, Wavemaker, and MSix, to execute campaigns using the Videology platform.
• Proficient in media planning, campaign building, optimization, and reporting for diverse brands under UK agencies.

Expertise in Social Media Advertising

• Facebook Business Manager: Extensive experience in setting up and managing campaigns with various objectives. Proficient in audience targeting and creating ad formats such as image posts, carousels, collection ads, and video posts.
• Twitter Ads: Skilled in configuring tweet campaigns, ad groups, and creative elements like website cards, app cards, tweets, and carousels.
• Additionally worked on Snapchat, Pinterest & LinkedIn

• Worked for the US, UK, Germany & Ireland clients and mainly in the forecasting & booking team like creating campaigns, Trafficking, Optimizing the campaign and preparing checklists for the QA purpose & checking the inventory, and reporting to the clients on available impressions.

GPA: 85.3%

GPA: 80.33%

GPA: 85.6%