Ansh Arora

• Own end-to-end merchant lifecycle management (onboarding + post-onboarding) for 75+ active merchant accounts, managing a cumulative ₹7.5–8.5 Lakh monthly recurring revenue (MRR).
• Act as the primary point of contact for merchants from onboarding through steady-state operations, handling go-live coordination, day-to-day account management, performance reviews, escalations, and renewals.
• Drive merchant retention by proactively monitoring account health, identifying churn risks, and executing structured follow-ups and recovery plans.
• Coordinate with Sales, Product, Tech, Ops, and Support teams during onboarding and post-go-live phases to ensure timely launches, issue resolution, and a smooth merchant experience.
• Lead regular performance discussions with merchants, using data-backed insights on engagement, conversions, and revenue impact.
• Identify upsell, cross-sell, and expansion opportunities within existing accounts by aligning merchant business goals with platform capabilities.
• Maintain accountability for churn at the account level, including root-cause analysis, and win-back of churned merchants.

Strategic Initiative – Free to Paid Conversion (Q3 FY 2025–26):

• Owned the free-to-paid conversion motion for ConvertWay by engaging merchants on free plans and repositioning the platform as a revenue-driving solution.
• Used merchant data and performance insights to clearly demonstrate database monetisation potential and advanced product value.
• Enabled higher product adaptability by educating merchants on revenue-focused use cases, leading to improved monetization readiness.
• Partnered cross-functionally with internal teams to align data, messaging, and execution for effective conversion outcomes.
• Converted 45+ Merchants to paid plans

Impact & Results:

• Managed a high-volume merchant portfolio while maintaining stable MRR and overall account health.
• Contributed to incremental revenue growth by successfully supporting free-to-paid user conversions.
• Strengthened long-term retention through consistent post-onboarding engagement and performance-led account management.

• Worked on inbound leads provided by the university admissions team.
• Guided prospective students through course selection and enrollment processes.
• Maintained follow-ups and conversion tracking to support admissions targets.

• Managed inbound and outbound customer leads for travel packages.
• Converted qualified leads through consultative selling and needs assessment.
• Helped customers select suitable travel solutions, improving booking conversions.