Anshika Chaturvedi

1. Led the product team for the development of standalone UPI application - "JioPay" from scratch in 8 Months.
a. Prepared a detailed product roadmap after setting clear goals.
b. Prioritized among the feature/requirement set available by-
Customer feedback gathered by analytics and customer service team and previous experience gathered from MyJio UPI.
Stakeholders like business, NPCI, leadership and technical teams.
2. Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
3. Worked with the design team closely to design a user-friendly app after continuously benchmarking with other competitors in the market.
a. JioPay has been the first app to be deigned 100% under the new Jio design guidelines introduced last year know as JDS 2.0.
b. Optimized the user journey by analysing competitors like Gpay and Phone pe and provided detailed wireframes to the designers to understand the requirement a little better.
4. Devised project planning and execution with team members and team leads.
a. Graceful failure handling was a key exercise that was taken up by all the teams, so that we could minimize the failures, provide the user with exact cause and next steps too.
5. Collaborated with the QA team for the testing plan and the thorough validation of the app from a product perspective as well.
6. Coordinated with NPCI and BBPS for the certification of the app.
a. JioPay app is certified by NPCI and BBPS in a lower environment in 15 days and in process of certifying it in production environment.
7. Organized the analytics and reporting to capture user behavior post launch.
a. Plugged in GA and CT along with every user journey to capture drop-offs and user feedback.
8. Planned Go-to-Market strategy for the product launch.

1. Enhancing the user experience basis the user behavior and latest scenarios available in competitor platforms.
a. Did in depth user research and customer feedback collection as a mandatory exercise after the delivery of every sprint to measure the impact of features.
2. Analyzed metrics to measure product performance using GA and other tools and prepared weekly reports based on that.
3. Defined product documentation to communicate upcoming features and products to internal teams.
a. Managed the current sprints along with backlog to plan for the sprints ahead
4. Coordinated with NPCI to complete UPI 2.0 Certification and upcoming compliance features too.
a. Features were completed, certified and moved to PROD in span of 15 days – 1 Month depending on the feature size, some of these features are-
Mandate
UDIR
OVD details
Aadhaar OTP
GST
UPI number
5. Devised various marketing strategies and successfully onboarded 30Mn users on MyJio UPI.
a. Took advantage of the MyJio customer base(500Mn+) and promoted aggressively on the home dashboard and capturing a CTR of more than 15%
b. Headed the following campaigns
BBPS smart phone campaign
10 Million Celebration
Spin2Win journey post bill payment
6. Reduced project downtime with quality product inspections.
a. Made sure all features were tested manually and daily cycles of automation was run followed by a product and consumer level inspection. This helped us to capture many minor and major functional and user experience bugs.

1. Defined the project plan and strategy for automation testing thus reducing manual testing effort by 67% in 3 months.
a. Prepared different type of checklists for quick and detailed sanity along with separate checklists for standalone features.
b. Made sure to revisit these checklist after every sprint and modify them according to new features introduced.
c. Kept a list of improvement that can be done with the architecture.
2. Reported weekly numbers against various KPIs and metrics to analyze user behavior towards the product.
3. Designed and executed detailed test cases for features being developed.
a. Every feature had a detailed test case set covering happy, failure and edge case scenarios.
b. These test case sets helped in covering all areas later in automation.
4. Identified critical bugs and tracked them to their closure to ensure a clean and bug free experience landed in hands of the customer.
5. Providing final sign off for critical features before go live.