Anshika Padey
Hyderabad,
Summary
Marketing Specialist with experience across edtech and semiconductor industries, specializing in B2B marketing, technical marketing, brand positioning, social media, and content strategy. Proven ability to translate complex concepts into clear, customer-centric messaging.
Hands-on experience in social media management, brand collateral development, and industry event marketing, with strong cross-functional collaboration alongside leadership teams to drive brand visibility, lead engagement, and market readiness. Results-driven professional with strong project management and execution skills.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
VConnecTech Systems
Hyderabad
11.2024 - 02.2026
- Led marketing initiatives for a semiconductor-focused organization delivering embedded systems and advanced hardware design solutions
- Managed end-to-end social media across LinkedIn, Instagram, Facebook, and Twitter, driving brand visibility through technical content, videos, campaigns, and performance analytics
- Developed customer-centric content for website, brochures, presentations, and technical collaterals, simplifying complex engineering capabilities for global clients
- Planned and executed marketing strategy for key industry events such as VLSID 2025 and VLSID 2026, managing branding, booth messaging, content flow, and pre- and post-event promotions
- Worked closely with the CEO, leads and engineering teams to translate deep technical concepts into clear, market-ready communication
- Contributed to marketing collaterals for ZMD (Zetta Micro Devices) as a design partner, supporting brand positioning through presentation decks, company overviews, and structured messaging aligned with semiconductor manufacturing and design capabilities
Social Media Executive
Infinity Learn by Sri Chaitanya
Hyderabad
10.2022 - 02.2024
- Developed and executed social media strategies across Instagram, Facebook, Twitter, and LinkedIn
- Planned and managed content calendars, including daily posts and campaign-based communication for topical and brand initiatives
- Increased Instagram followers by 3X and improved overall engagement by 40% within one year
- Grew LinkedIn impressions by 68% and added 15K followers through consistent campaign execution
- Executed influencer marketing campaigns for major events such as JEE/NEET results and brand films
- Promoted Rohit Sharma brand film, generating 9.4M YouTube views through multi-platform campaigns
- Generated 8,000+ leads, contributing directly to revenue growth
- Produced internal culture and employee branding videos for LinkedIn
- Award: "Campaign Trailblazer Award – 2023", Developed and executed social media strategies across Instagram, Facebook, Twitter, and LinkedIn
Marketing Communications Intern
Infinity Learn by Sri Chaitanya
Hyderabad
04.2022 - 09.2022
- Conducted research on Integrated Marketing Communication strategies
- Managed monthly and annual newsletters by coordinating content across departments
- Supported PR activities and event coordination
- Assisted in website content updates by collaborating closely with senior leadership
- Ensured consistent messaging across marketing and communication channelsConducted research on Integrated Marketing Communication strategies
- Managed monthly and annual newsletters by coordinating content across departments
- Supported PR activities and event coordination
- Assisted in website content updates by collaborating closely with senior leadership
- Ensured consistent messaging across marketing and communication channels
Education
Master of Business Administration - Marketing
Dhruva College of Management
Hyderabad05.2023
Bachelor of Technology - Civil Engineering
JNTU – Sreenidhi Institute of Science & Technology
Hyderabad07.2021
Skills
- B2B Marketing, Technical Marketing
- Brand Positioning
- Content Writing, Content Creation, Messaging, Content Strategy & Development
- Social Media Management and Analytics -Strong ability to analyse data and performance metrics
- Event Marketing, Influencer Marketing, Market/Trend Research
- Campaign Planning & Execution
- Project Management: Planning, scheduling, and overseeing projects to ensure timely completion
- Team Leadership: Leading and managing teams to achieve project goals
- Communication: Excellent verbal and written communication skills
- Tools: Microsoft Excel/Word/PowerPoint, Meta Ads (Instagram & Facebook), Adobe Photoshop, Adobe Illustrator
Languages
Telugu
Native
Native
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Marketing Specialist
VConnecTech Systems
11.2024 - 02.2026
Social Media Executive
Infinity Learn by Sri Chaitanya
10.2022 - 02.2024
Marketing Communications Intern
Infinity Learn by Sri Chaitanya
04.2022 - 09.2022
Master of Business Administration - Marketing
Dhruva College of Management
Bachelor of Technology - Civil Engineering
JNTU – Sreenidhi Institute of Science & Technology