Anshu Pande

• Managing external communications for assigned product areas across community platforms.
• Executed engagement initiatives across multiple platforms to increase engagement metrics.
• Fostered relationships with power users.
• Collaborated with cross-functional teams to address issues and improve user sentiment.
• Implemented optimal strategies to best offer community support in regional markets.

Evolve the Digital Framework :30% organic growth in user segment

- Drive the use of digital media as a key new age medium to strengthen the brand communication amongst the young TG & help impact amplification of campaigns

- Engage media & digital agency to evaluate & implement new & emerging digital platforms-

Brand Communication, Media Deployment & Activation : 46% annual growth of key KPI's.

- Drive all strategic interactions & briefing with creative partners & activation agencies & continuously challenge them to provide exceptional level of service to create & roll out campaigns that are best in category

- Drive timely implementation and evaluation of marketing plans and deploy the brand communication through traditional & new age media platforms

- Drive the annual operating plan for Media from briefing to strategy tie up & direct media agencies to delivery & deploy media plans in line with strategy - Briefing | Media Plan Creation | Post Evaluation

- Liaise with internal departments and external agencies for timely implementation of all planned brand interventions

- Drive interaction with celebrity management teams & ensure efficient

• Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram
• Manage social media planning for execution of marketing strategies and community management Implement marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts
• Monitor online presence of company's brand and engage with users, strengthening customer relationships
• Utilized social media analytics tools, such as Hootsuite and Google Analytics, to track consumer engagement and draw conclusions about user data o Program Management and execution-Day to day management of logistics of brand program, timeline management, budget and reporting o Heavy customer service-responded to consumer queries thoroughly and professionally

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Conceptualized and developed my corporate gifting firm in Bangalore.

Key clients- Societe Genrale, SABIC, GE,

Landmark, CGI,DNA,Thomson Reuters, Manipal Group,DNA and more.

Brand Plan Development - Developed plans through advertising, program/promotions, and research .Worked collaboratively with external/internal resources to drive superior market results.

Program management and execution –Managed the day-to-day logistics of the brand programs. Timeline management, budget, and program analysis.

Vendor Management-Developed vendors for existing/new part as per company norms and requirements.