Summary
Overview
Work History
Education
Skills
Tools
Timeline
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Anshu Rana

Marketing/Content/Branding Specialist - Strategist: DM(MICA) 
Delhi,DL

Summary

Elevated to Google Adword Specialist at Cognizent for outstanding campaign performance, achieving a 20% increase in CTR. Expert in Social Media Advertising and cross-functional collaboration, I excel in leveraging Performance Tracking & Analytics to drive conversion optimization and client satisfaction.

Overview

1
1
year of professional experience

Work History

Freelancing

Self
03.2024 - Current
  • Expertise in Facebook and Instagram Advertising: Successfully manage targeted ad campaigns to drive engagement and conversions.
  • Trend Analysis: Provide clients with actionable insights based on emerging trends to enhance their marketing strategies.
  • Sales Growth: Achieved a remarkable 200% increase in online sales for multiple advertisers through tailored marketing solutions.
  • Performance Optimization: Analyze campaign data to refine ads and maximize return on investment (ROI).
  • Client Collaboration: Work closely with clients to understand their goals and develop customized marketing strategies.

Google Adword Specialist

Cognizent
12.2023 - Current
  • Promoted from Associate (Bronze Segment) to Specialist (Silver Segment) due to exceptional campaign performance and comprehensive understanding of Google Ads.
  • Managed and optimized Smart and Search campaigns, achieving [specific metrics, e.g., a 20% increase in CTR].
  • Developed and implemented strategies for Video and Display ads, improving engagement and conversion rates.
  • Conducted in-depth analysis of campaign performance using Google Analytics, leading to data-driven decisions that enhanced overall results.
  • Collaborated with cross-functional teams to align advertising strategies with client goals, ensuring customer satisfaction and retention.

Education

Bachelor of Arts - Economics

Delhi Technological University
Shahabad, India
04.2001 -

High School Diploma -

The Mann School
Holambi Kalan, India
04.2001 -

Skills

Social Media Advertising

Tools

  • Google Ads
  • Facebook Ads Manager
  • Google Analytics
  • Google Tag Manager

Timeline

Freelancing

Self
03.2024 - Current

Google Adword Specialist

Cognizent
12.2023 - Current

Bachelor of Arts - Economics

Delhi Technological University
04.2001 -

High School Diploma -

The Mann School
04.2001 -

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Anshu RanaMarketing/Content/Branding Specialist - Strategist: DM(MICA)