Anshu Rana
Marketing/Content/Branding Specialist - Strategist: DM(MICA)
Delhi,DL
Summary
Elevated to Google Adword Specialist at Cognizent for outstanding campaign performance, achieving a 20% increase in CTR. Expert in Social Media Advertising and cross-functional collaboration, I excel in leveraging Performance Tracking & Analytics to drive conversion optimization and client satisfaction.
Overview
1
1
year of professional experience
Work History
Freelancing
Self
03.2024 - Current
- Expertise in Facebook and Instagram Advertising: Successfully manage targeted ad campaigns to drive engagement and conversions.
- Trend Analysis: Provide clients with actionable insights based on emerging trends to enhance their marketing strategies.
- Sales Growth: Achieved a remarkable 200% increase in online sales for multiple advertisers through tailored marketing solutions.
- Performance Optimization: Analyze campaign data to refine ads and maximize return on investment (ROI).
- Client Collaboration: Work closely with clients to understand their goals and develop customized marketing strategies.
Google Adword Specialist
Cognizent
12.2023 - Current
- Promoted from Associate (Bronze Segment) to Specialist (Silver Segment) due to exceptional campaign performance and comprehensive understanding of Google Ads.
- Managed and optimized Smart and Search campaigns, achieving [specific metrics, e.g., a 20% increase in CTR].
- Developed and implemented strategies for Video and Display ads, improving engagement and conversion rates.
- Conducted in-depth analysis of campaign performance using Google Analytics, leading to data-driven decisions that enhanced overall results.
- Collaborated with cross-functional teams to align advertising strategies with client goals, ensuring customer satisfaction and retention.
Education
Bachelor of Arts - Economics
Delhi Technological University
Shahabad, India 04.2001 -
High School Diploma -
The Mann School
Holambi Kalan, India 04.2001 -
Skills
Social Media Advertising
Campaign Strategy & Execution
Conversion Rate Optimization (CRO)
Budget Management
Keyword Research
Audience Targeting
Retargeting & Remarketing
Performance Tracking & Analytics
Tools
- Google Ads
- Facebook Ads Manager
- Google Analytics
- Google Tag Manager
Timeline
Freelancing
Self
03.2024 - Current
Google Adword Specialist
Cognizent
12.2023 - Current
Bachelor of Arts - Economics
Delhi Technological University
04.2001 -
High School Diploma -
The Mann School
04.2001 -