Anshul Bansal

Key Responsibilities:

· Key Responsibilities:

• LinkedIn and Email Marketing: Drive a 20% increase in lead generation by executing targeted LinkedIn and email campaigns. Achieve a 15% open and click-through rate for email campaigns.
• Microsoft Partner Engagement: Increase joint marketing initiatives by 25% through strategic collaboration with Microsoft, leading to a 30% boost in partner-generated leads.
• Diversity Business Development:Secure at least 2 new contracts annually through active engagement with diversity registration programs in the USA.
• Website Management: Boost website traffic through regular updates, new content creation, and SEO optimization.Increase conversion rates by 10% through effective landing page strategies.
• Online Reputation Management:Development of ORM platforms
• Video Content Creation:Lead the production of at least 10 high-quality promotional and educational videos annually.
• Event Participation:Generate 50+ new leads annually by representing the company at key industry events in the USA.
• Lead Generation: Implement multi-channel lead generation strategies to achieve a 25% year-over-year increase in qualified leads.
• Staff Augmentation Revenue Channel: Develop and launch a new revenue stream, targeting $500K in annual revenue from staff augmentation services.

• Leading the Marketing Team, International Sales - EMEA at Impact QA - A software Testing Company
• To generate MQL and SQL leads and increase organic traffic
• Lead generation: Organic (SEO) & Paid (Search & Remarketing Campaigns)
• SEO - On Page and Off Page Activities and Content Marketing for 2 platforms
• International Marketing - Participated in Gitex 2022, Dubai UAE as an Exhibitor for brand building and tapping new international market - generated 40 enterprise leads
• Aggressive LinkedIn Marketing through Sales Navigator and generating leads
• New Enterprise Client Acquisition covering EMEA region and converting them
• Email Marketing through cold mailing, newsletters for Lead Generation
• Social Media Marketing across Facebook, Instagram, Twitter and LinkedIn.

• Branding, Digital Marketing and International Marketing
• Led the complete Marketing Team, International Marketing and Events- Successfully set up and scaled 2 business projects - Wpninjas and Recruit Ninjas, Performance, Revenue and organic growth of 7 E-business verticals
• Project Manager for new projects called Recruit Ninjas (Remote Hiring) and WPNinjas (WordPress Solutions) right from building of the concept till driving results
• Tapping new International clients in USA and Middle East
• Formulating and handling the SEO strategy for all 7 entities to generate organic traffic and organic leads targeting primarily USA
• Successfully driving lead generation through Email Marketing, Paid Marketing, Linkedin Marketing and B2B decks
• Strategizing content calendar for all 7 entities for better getting ranking on google, generation of traffic and making the website SEO friendly
• Help creating PPC strategies for own brand, including keyword research, Google ad campaigns, remarketing ad campaigns, Optimization
• Creating Social media campaigns - LinkedIn, FB and Instagram, tracking targeted keywords and generating leads for the company
• Events - Participated in ASD 2022, Las Vegas as an exhibitor, generated 150 leads, Developing and Tapping EMEA region - participated at Dubai Expo India Innovation Hub 2022.

• Branding and Communication, ATL/BTL campaigns
• Corporate Sales targeting corporates, embassies and schools
• Conceptualization and implementation of marketing strategies at Corporate Level for corporate campaigns and assisting 6 of the Max Hospitals
• Corporate Sales - empaneled 46 new corporates, embassies and schools, key account manager of 64 existing accounts
• Responsible for generating revenue from corporates, schools and embassies
• Tie-ups of new corporates, schools, embassies
• Client relationship management with all the existing as well as new clients
• Setting up medical rooms in corporates and schools and driving revenue from them
• Medical check ups and immigration check up at embassies
• Making revenue report every month and tracking revenue of key clients
• Customer Loyalty Programs: Strategizing, executing and driving results from loyalty programs
• Revenue generation of 5cr+ with customer base of over 2,50,000
• Setting up of new medical rooms in corporates, embassies and schools
• Awards and Recognition - Ensuring Max Healthcare participates and wins awards in various healthcare awards platforms by filling entries timely, collecting the necessary data, writing the content and submission
• Making promotional/ marketing budgets and ensuring cost effectiveness
• Campaign Management and Media Planning for Pan Max.

• Managed trusted relationships with Key Clients across Middle East, Asia, Europe and Africa
• Drove Revenue and Growth for the Vertical through Focused Initiatives, Custom Solutions and Innovation
• Responsible for inventory Management, Sales Forecast, documentation, vendor/supplier administration and coordination of necessary interdepartmental procedures
• Handling the complete forecasting, channel inventory, claim processing fund utilization, stock planning, competition tracking and the feedback.

• Project: Market Potential for Multi Function Printers (MFP's) in Central Government, PSU's and Ministry of Defence
• Analyzed the threats and opportunities associated with the market potential of MFP's
• Critical GAP analysis between the existing MFP's being sold and the products that can be sold
• Gave recommendations for increasing the potential.