Anshul Bhatt
Mumbai
Summary
Dynamic analytics leader with a proven track record at Pfizer, driving data strategy initiatives and machine learning solutions. Expert in marketing analytics and data architecture, leveraging skills in SQL and project management to enhance ROI and streamline processes. Recognized for fostering cross-functional collaboration and delivering impactful results in fast-paced environments.
Overview
11
11
years of professional experience
Work History
Senior Manager, Analytics Development
Pfizer Products India Pvt Ltd
Mumbai
03.2025 - Current
- Manage Data Engineering and Business Intelligence engagements across emerging and developed markets.
- Collaborate with data science teams to develop machine learning solutions.
- Partner with data engineering leadership to drive cross-organization data strategy initiatives.
Data Architect (Marketing & Sales Analytics)
Kelly Services
10.2021 - 02.2025
- Spearheaded a CRM data migration initiative at Kelly, achieving a 70% cost reduction in CRM licensing expenses.
- Facilitated comprehensive lead-to-cash analytics for both B2B and B2C segments at Kelly, enhancing ROI for marketing and sales activities.
- Pioneered the transition for data architects and ETL engineers from traditional data warehouses to agile data lake architectures, drastically cutting data processing times from days to minutes.
- Partnered with Marketing and Digital Experience leaders to craft strategic analytics roadmaps, aligning with business objectives.
- Devised data collection methodologies to holistically capture customer and talent engagements across diverse channels.
- Developed data schemas and authored pivotal solution design documents, acting as the IT Product Owner for marketing and sales analytics initiatives.
- Played a key role in the assessment and onboarding of vendors for paid media, digital tracking, and marketing analytics tools.
Senior Analyst
MEDIA.MONKS
Mumbai
05.2021 - 10.2021
- Led the growth of Media.Monks' data analytics division in India, clinching 3 Google Cloud and 1 Google Analytics contracts in the first quarter.
- Managed comprehensive project lifecycles for 4 global clients, ensuring impeccable delivery of data analytics solutions.
- Initiated cutting-edge zero-party data approaches, enhancing data accuracy and consumer privacy protections.
- Established a key partnership with Google to develop pioneering data solutions centered on privacy with Google Analytics and Cloud.
- Developed sophisticated marketing analytics strategies leveraging tools like Google Analytics, Cloud, Ads, DV360, and Facebook Ads.
Engagement Manager (Applied AI)
Quantiphi Analytics
Mumbai
01.2020 - 05.2021
- Spearheaded a 520% growth for Quantiphi's Marketing Analytics practice, securing over seven new clients in the first year.
- Managed comprehensive delivery of marketing analytics projects, ensuring impeccable execution.
- Crafted custom solution frameworks to meet specific client needs in marketing analytics.
- Formulated and executed a dynamic go-to-market strategy, propelling the practice into untapped markets.
- Innovated tailored marketing analytics solutions with cutting-edge analytical tools and technologies.
- Enhanced client engagement, fostering upsell and cross-sell prospects, resulting in increased account revenue.
Solutions Consultant (Marketing Analytics)
Tatvic Analytics
Mumbai
05.2019 - 01.2020
- Successfully penetrated the Singapore market for Tatvic, securing three enterprise clients within seven months.
- Orchestrated and presented two high-impact Digital Analytics webinars, engaging over 300 SEA participants.
- Drove Tatvic's strategic market expansion in Singapore, establishing a robust business presence.
Analytics Consultant (Marketing Analytics)
Tatvic Analytics
Ahmedabad
04.2017 - 05.2019
- Spearheaded end-to-end marketing analytics solutions for top-tier clients, including 8 of Tatvic's largest accounts over two years.
- Delivered expert-level consultation in digital data management, from collection and transformation to analytics, visualization, and activation.
- Facilitated comprehensive tracking of customer touchpoints, providing a 360-degree view of the consumer journey.
- Equipped marketing teams with actionable insights, driving improvements in customer acquisition, remarketing, and campaign performance evaluation.
- Partnered with product teams to measure and improve web and mobile offerings through rigorous performance analysis.
- Applied analytical expertise to enhance digital experiences, utilizing A/B testing to inform and execute strategic optimizations.
Associate (Tech CoE)
Cognizant
Chennai
11.2015 - 03.2017
- Worked under the Research and Development wing for the Technology Centre of Excellence(Tech CoE) at Cognizant.
- Worked as a part of the core team for an internal intellectual property (IP).
- The team was responsible for creating GUI based automation framework on top of java and other open-source libraries such as Selenium, Sikuli etc. to enable manual testers to move to automation platform.
- Organized multiple customer visits/calls to promote/create awareness about the product, designed product on-boarding documents for customers.
Summer Research Internship
Grenoble
05.2014 - 07.2014
- The internship project was done under the guidance of Professor Raphael Caire at G2E Lab, Grenoble INP, Grenoble(France), the purpose of the project was to test and implement different algorithms to locate a single phase to ground fault in medium voltage distribution network, the project helped in understanding the concepts of distribution and transmission systems and how electrical faults can be located and removed in such systems.
Education
Bachelor of Technology - Electrical Engineering
Indian Institute of Technology
Jodhpur05-2015
Skills
- Sales Analytics
- Marketing Analytics
- Data Architecture
- Azure (Data Storage & Analytics)
- Data Visualization
- Google Cloud (Data Storage)
- Data Analytics
- Data Collection
- Data Storytelling
- Management
- Google Analytics
- Databricks
- Apache-Airflow
- DBT-Core
- SQL
- Leadership
- Machine Learning
- Project Management
- Python (Programming Language)
- Google Ads
- Business Development
- Salesforce CRM
- Dynamics365 CRM
- Hubspot
- Zoominfo
Languages
- English
- Hindi
Timeline
Senior Manager, Analytics Development
Pfizer Products India Pvt Ltd
03.2025 - Current
Data Architect (Marketing & Sales Analytics)
Kelly Services
10.2021 - 02.2025
Senior Analyst
MEDIA.MONKS
05.2021 - 10.2021
Engagement Manager (Applied AI)
Quantiphi Analytics
01.2020 - 05.2021
Solutions Consultant (Marketing Analytics)
Tatvic Analytics
05.2019 - 01.2020
Analytics Consultant (Marketing Analytics)
Tatvic Analytics
04.2017 - 05.2019
Associate (Tech CoE)
Cognizant
11.2015 - 03.2017
Summer Research Internship
05.2014 - 07.2014
Bachelor of Technology - Electrical Engineering
Indian Institute of Technology
Similar Profiles
ANKITA MUKHERJEEANKITA MUKHERJEE
Medical Review Manager at Pfizer Products India Pvt LtdMedical Review Manager at Pfizer Products India Pvt Ltd
Naveen NandamNaveen Nandam
Speciality Care Sales Advisor at Bristol-Myers Squibb India Pvt LtdSpeciality Care Sales Advisor at Bristol-Myers Squibb India Pvt Ltd
Sameer Sanjay ApteSameer Sanjay Apte
Medical Manager at Pfizer India ProductsMedical Manager at Pfizer India Products
Hemant GirkarHemant Girkar
Senior Officer, Branch Compliance & Audit at Sindhudurg Sahakari Bank Ltd.Senior Officer, Branch Compliance & Audit at Sindhudurg Sahakari Bank Ltd.
Nisha InamdarNisha Inamdar
Software Engineer at DaVita CWOW | CitiusTech Healthcare Technology SolutionSoftware Engineer at DaVita CWOW | CitiusTech Healthcare Technology Solution