Anshul Chatter

Responsibility

1. Business Strategy

• Future product roadmap by leveraging platform commonality to provide scale benefits (10% BOM cost reduction), enhance cost competitiveness and improve profit margins by 15%
• Identify blue ocean areas and propose new product concepts to capture 10% more market share and 20% increase in revenue
• As CFT lead, proposed in-house technology development roadmap in-line with evolving EV landscape along with business case with details on investment, product application and revenue.

2. CFT Lead

• Led a CFT of 20 odd members as product manager towards successful launch of Ampere new upcoming family scooter
• Successfully led a team of 40 odd members as operations head of Kashmir to Kanyakumari ride of new family scooter covering a distance of 10K+ kilometers covering 115 cities and garnering over 2k bookings and 1L followers on Instagram.

3. Market Research and Analysis

• Single handedly conducted and managed an extensive market research of 2W B2B segment of over 1000 users
• Successfully completed target setting and actuals against the target on 30+ static and dynamic parameters of upcoming Ampere family scooter
• Designed,conducted and analyzed customer profiling and feedback survey of 500+ existing Ampere Magnus users to propose facelift project

4. EV Industry and Competition Landscape

• Compiled and circulated 40+ bi-monthly reports on new launches/unveilings, EV industry policies/regulations, competition product/tech updates along with financial updates since more than one year without fail.
• Understanding competition product users, features benchmarking and transactional price mapping by visiting experience centers once in every 2 months

Responsibility

• Strategy planning for 1st product launch
• Manage scope planning, operations, supply chain and budgeting of complete project.

Impact

• Identified category, volume potential, pricing strategy and key USP's for the first product by understanding user needs, regulation roadmap and market trends.
• Led a cross functional team to the successful launch of “Hope”, an indigenous, electric 2W.
• EV industry forecasting from government vision, customer acceptance and other OEM's launch point of view.

Responsibility

• Launch of a premium MPV to establish KIA brand image in 25L+ price bracket.
• Successful positioning of a mid-sized MPV for Indian automotive market.

Impact

• Led a cross functional team of 15 odd members and launched KIA Carnival in the 25L+ segment, overachieving the volume target by 120%.
• LRPP management, powertrain planning and regulatory road map planning as part of new model positioning and direction.
• Conducted market research for gathering positioning prerequisites for KIA Carens, such as powertrain requirement, user behavior and price acceptance.

Responsibility

• Support in launching a product in the premium SUV segment.
• Reintroduce Honda Civic in D-segment sedan after a gap of 6 years.
• Support in planning business strategies around CAFE and RDE regulations.

Impact

• Coordinated with engineering, sales & marketing team to successfully launch Honda CR-V.
• Achieved 95% accuracy of variant build up target vs actual basis for Civic after 3 months of launch.
• Planned and proposed new models, power trains and refinement required to achieve upcoming emission and FE norms.