Anshul Garg

Spearheading business operations across North & West Delhi, managing an annual revenue portfolio of ₹90 Cr while ensuring consistent market share growth.

• Delivered 14% YoY sales growth, exceeding revenue targets through optimized route-to-market strategies, demand forecasting, and distributor performance enhancement.
• Strengthened the distributor network, minimizing inefficiencies and improving supply chain effectiveness to ensure seamless product availability and market coverage.
• Successfully launched 8 new SKUs, expanding the product portfolio and increasing brand penetration across key retail chains, modern trade, and general trade channels.
• Leading a team of 7 Territory Sales Executives (TSEs), enhancing their productivity through training in negotiation, objection handling, sales analytics, and market intelligence.
• Optimizing bill productivity, ensuring strategic brand-wise product placement, and driving sales of focus products through data-driven insights and market trends.
• Monitoring key performance metrics such as BPC (Bills per Call) and LPC (Lines per Call) while ensuring V3-level visibility in A/A+ category stores for enhanced brand positioning.
• Developing and nurturing strategic alliances with top retailers, wholesalers, and key accounts, driving multi-channel revenue growth and expanding market presence.
• Conducting market intelligence, competitor benchmarking, and sales forecasting to refine business strategies and capitalize on emerging market opportunities.
• Collaborating with marketing teams to design and execute trade promotions, in-store activations, and consumer engagement initiatives to maximize brand recall and sales performance.

• Sales Strategy & Planning – Develop and execute sales plans, analyze market trends, and set sales goals with senior management.
• Forecasting & Budgeting – Conduct demand forecasting, manage sales budgets, and track performance metrics to optimize strategies.
• Sales Process Optimization – Enhance sales processes, improve workflow efficiency, and implement best practices for execution.
• Data Analysis & Reporting – Monitor sales KPIs, analyze data insights, and provide strategic recommendations for growth.
• Cross-Functional Collaboration – Align sales with marketing, finance, and supply chain for seamless execution and inventory management.
• Sales Support & Training – Equip sales teams with tools, training, pricing strategies, and support for effective selling.
• Stakeholder Management – Act as a bridge between sales teams and leadership, ensuring strategic alignment and clear communication.
• Performance & Improvement – Continuously review sales performance, implement process enhancements, and stay ahead of industry trends.
• Spearheaded the successful nationwide launch of Sofy Bodyfit XL Flat Pack across India, overseeing end-to-end planning, execution, and market penetration strategies. Developed and implemented go-to-market strategies, coordinated with cross-functional teams, and ensured seamless distribution and Product visibility.

• Managing Health & Wellness category across Oral Care, Adult Care, Body Support and Herbal & Ayurveda.
• Managing 60+ MNC and National brands for monetization strategies and creating more avenues for brand objectives.
• End to end ownership of P&L, exclusive launches & strategic partnerships by defining JBPs to drive mutual objectives across selection, media, finance, commercial, supply deliverables while delivering overall top & bottom line.
• Work with product and marketing teams to improve services, increase profitability and reduce churn.
• Monitoring & analyzing customer feedback, competitor information, market conditions & strategic marketing initiatives

• Managed L’Oréal Selective Products & CPD-Mass Products across North Delhi, Jammu, and Kashmir
• Ensure Distributors meet their investment and infrastructure requirements. Guide the Distributors in managing his ROI, design concrete plans to increase Trade Partners& Distributors Turnover.
• Designed micro-marketing plans, monitored competitive activities, and provided strategic insights
• Led a team of 18 PSRs & 7 Merchandisers, training and evaluating performance for enhanced execution

• Led sales and distribution for Unilever’s Personal Care Products across multiple districts
• Managed a team of 2 TLs, 20 RSPs, 35 RSSMs, and 3 Merchandisers, driving an annual business of INR 60 Cr
• Ensured efficient territory planning and sales execution to exceed growth targets

• Drove ethical promotion and sales of Nestlé Infant Nutrition products in assigned territories
• Established strong relationships with healthcare professionals to ensure brand trust and compliance