Anshul Gulati

Spearheaded supply acquisition efforts focusing on recruiting new content creators; managed performance tracking, team leadership, and successful integration of creators into the platform.

• Performance Tracking & Team Management : Monitored and mentored 15+ Multilingual internal team members and 11+ external Bpo associates performance in alignment with OKRs and creator acquisition goals.
• Creator Badging & Categorization : Utilized CRM and CMS tools for effective recognition/Badging and engagement of creators.
• User Query Resolution : Addressed and resolved timely user inquiries and issues, well within TAT And enhancing creator satisfaction and platform engagement.
• Data Analysis & Recruitment Optimization : Utilized various business intelligence tools(Looker,Superset) to extract and analyze creator data using google sheets, providing actionable insights to associates for targeted creator outreach and onboarding.
• Effective Team Leadership : Led the onboarding of over 50,000 new in app platform creators original as well as aggregators , significantly enhancing platform growth and diversity.
• Streamlined Onboarding Process : Redesigned the process, exceeding quarterly acquisition targets through improved efficiency.

Managed the Hindi Devotion category, focusing on Astrology and Devotion content creators. Led the introduction and management of the audio chatroom feature within the Devotion category, orchestrating the onboarding and management of astrologers and devotional creators, consistently achieving 100% onboarding targets and fostering exceptional results.

• Category and Creator Management : Directed the Hindi category within the Devotion segment, ensuring content relevance and user engagement.
• WhatsApp Group Administration : Oversaw multiple WhatsApp groups to enhance communication and collaboration among creators, driving content quality.
• Audio Chatroom Implementation : Launched and managed an audio chatroom within the Devotion category, enhancing user interaction and content diversity.
• Astrologer and Devotional Creator Onboarding : Successfully onboarded and managed astrologers and devotional creators, achieving 100% target rates and driving significant category growth.
• Project Spotlight – Content Conversion: Led the "Spotlight" project aimed at transitioning creators from aggregated to original content, significantly enhancing platform authenticity and diversity.
• Trending Tags and Notification Scheduling : Managed content scheduling, including notifications and trending tags, to optimize user engagement.
• Festival Campaign Leadership : Orchestrated comprehensive campaigns for major festivals, which included researching about festivals, preparing bot accounts, creating tags, and launching campaigns to ensure high engagement and supply managing budgets and run campaigns in multiple languages.
• Content Scraping Projects : Led efforts to scrape content from spiritual or devotional YouTube channels to increase content supply on the platform for long form content.
• Official Hindi Devotional Page Management : Managed the official Hindi devotional page on ShareChat, curating content and engaging with the community to drive user interaction and satisfaction..

• Organized successful events and onboarded numerous creators
• Managed interoffice meetups, collected feedback, and resolved app-related issues
• Oversaw online campaigns and ensured relevant content uploads
• Created and managed communication groups for app creators
• Invited and managed creators from different categories and platforms
• Conducted competitor app research and managed user feedback
• Enforced content moderation policies and managed risk users
• Worked on a cricket project by onboarding content agencies
• Collaborated with the marketing team for app promotion, engaging 300 YouTube creators
• Monitored industry trends and provided exceptional user support.

• Managed backend operations to ensure work order accuracy and cash flow for an Indian IT consulting and outsourcing multinational company.