Anshul Gupta

Built a bootstrapped global tech-startup from ground-up with a lean team of 2 FTEs and 1 contractor – launched MVP and grew to user base of 700+ businesses

Co-Founder

• Conducted target market research to scope out industry competition and identify advantageous trends
• Setup foundational processes for operations and hiring

PRODUCT| Market Research | Roadmap | Wire-Framing | User interviews

• Launched first MVP in 3 months with B2B model with 1 eng and 1 contractor. Grew to 100+ businesses in 2 months
• Lack of PMF, pivoted to Freelancer à Business model (B2B2B)
• Grew subscribers (freelancers) to 700+ (100% growth M-o-M) through paid + organic marketing
• Designed, scoped and launched both MVPs (nestor and DeeGee PRO)
• Designed and conducted user interviews to gather feedback; Iterate fast

Led Global User Retention by driving key initiatives to improve % Listenership and Cross walk

Achievements/Tasks

• Spearheaded analysis of user pain points, ideation of solutions & execution - leveraged A/B exps to improve %daily listeners (~50K) by 5% and daily revenue ($30K) by 3.6%
• Built 'Smart Playlists' to improve total listening time - 4.7% uptick (US Activated users)

Led fleet management products for India focused on Data monetization & acted as analytics expert

Achievements/Tasks

• End to end Product launch (GTM) – Designed POCs/ trials, drew critical insights & built compelling stories for partnerships while collaborating with teams across APAC
• Analyzed subsidiary & portfolio offerings, designed and built platform product and enhanced cross-geo products to be market competitive- MOUs for INR 6Cr

Core team member in a Series B funded start-up; managed Product and Analytics streams for Global Fleet Management Platform

Achievements/Tasks

• Launched targeted reports, trip playback, fleet &vehicle info modules -sales (1.2x) & NPS (14%) improvement
• Jointly built product roadmap for large B2B customers leveraging emerging tech, regulations, customer complaints and feature requests
• ERP: Spearheaded digitization of firm by migrating all businesses and functions (40+ depts) to cloud ERP (Zoho)

Led global cross-functional teams to build data-driven solutions for top 20 global pharma firms

Achievements/Tasks

• A/B testing: Conceptualized & executed impact analysis for Suggestion EngineTM (upsell of USD 2.2MM)
• Segmentation: Deployed k-means clustering to identify 78K customers with highest rev. potential
• Tactic Sequencing: Optimized ROI across 10+ channels across client teams; deployed advanced analytics and ML algos to drive revenue growth of 3% (USD 30MM)
• Designed data architecture to enable analytics; built platform with 10+ teams to curate data from 30+ channels & multi-lingual sources (US, EU and China) - Multiple down-the-funnel project wins (~USD 8MM)

Achievements/Tasks

• End-to-end App Dev to execute and troubleshoot QC scripts remotely; improved runtime by 5x to 3 hours
• Designed & built new reporting modules for targeted insights; highlighted in Product Sales pitch
• Internship: Resolved a critical bugs in ‘Live' modules; offered a PPO