Anshul Gupta
Analytics
Bengaluru
Summary
Data-driven leader with over a decade of experience building analytics frameworks, leading cross-functional teams, and managing large-scale programs in high-growth digital businesses. Delivered multi-crore cost savings, enhanced customer experience, and spearheaded loyalty and personalization initiatives across Nykaa, Zomato, Domino’s & Zepto
Overview
11
11
years of professional experience
Work History
Manager,Product Analytics
Zepto
11.2024 - Current
- Spearheaded diverse initiatives aimed at boosting user retention via monetary and non-monetary rewards, including churn prediction and personalization. Improved 30-day retention by 1% for high ARPU users.
- Worked on the Rider experience charter to improve customer address accuracy through address confidence, which resulted in an improvement of approximately 20 seconds in the last mile.
- Worked on multiple projects on the cart side, including post-order item addition, and Zepto instant checkout.
Business Intelligence & Analytics-Manager II (Product Analytics)
Nykaa E-Retail Pvt. Ltd.
02.2023 - 11.2024
- Leading Personalization charter for Nykaa Fashion & Nykaa.com. Responsibilities includes measurement of A/B experiments, creating user persona and evaluate the overall performance of Recommendation widgets.
- Responsible for overseeing the entire product funnel for Nykaa Fashion, from customer acquisition to retention. Ensured seamless and engaging customer journeys by analyzing and optimizing each stage of the funnel. Focused on improving conversion rates through data-driven insights and strategic adjustments. Played a key role in enhancing the overall user experience across the platform.
- Created customer cohorts based on CLTV and purchase/return patterns to develop a singular customer score that is used for various decision making such as platform convenience fees, returns charges, blacklisting, resolving customer complaints, etc
Central Logistics - Program Manager
Zomato Pvt. Ltd.
02.2022 - 02.2023
- Led analytics for the central strategy of the logistics operations for Zomato. Focused on optimizing delivery efficiency, reducing costs, and improving serviceability through data-driven decision-making. Developed and implemented frameworks to analyze key logistics metrics, contributing to significant operational improvements and cost savings.
- Achieved a cost reduction of approximately ₹3 .8 per order by leveraging data analytics to enhance operational efficiency and optimize the utilization of delivery partners. These data-driven improvements resulted in monthly savings of nearly ₹5 crores, significantly boosting the cost-effectiveness of the logistics operations.
- Designed a comprehensive framework using data analytics to define and analyze Serviceability Loss (SL) and identify the underlying factors contributing to these losses. Led multiple targeted projects to address these issues, successfully reducing SL from 10% to around 8%, thereby enhancing overall service efficiency.
- Established cash-on-delivery (COD) limits for delivery partners using a performance-based scoring system, which also informed quality checks, bonuses, and priority assignments. This approach ensured that COD limits were aligned with partner performance, rewarding high-performing partners while maintaining service quality.
Manager-Product Analytics
Jubilant Foodworks
04.2021 - 02.2022
- Led product analytics for Domino's and Popeye's Apps, driving data-driven decision-making across platforms.
- Spearheaded loyalty experiments for the Android and mobile site versions of Domino's App, resulting in a nearly 10% increase in repeat customer rates and improved conversion rates (CR).
- Developed and implemented an A/B experiment monitoring system, enabling product managers to effectively evaluate experiments across different customer cohorts.
Senior Business Analyst
Zomato Pvt. Ltd.
02.2019 - 01.2021
- Enhanced customer experience for orders involving customer support by identifying and addressing key pain points, resulting in a significant improvement in Customer Satisfaction (CSAT) from 1.8 to 3.2.
- Implemented targeted segmentation to reduce service throttling for premium users, enhancing their experience and ensuring higher serviceability for high-value customers.
Senior Analyst
Nthrive
03.2018 - 02.2019
- Led and managed the development of the data warehouse and back-end analytics for Claims Management, including the creation of automated reports to identify claims with a high likelihood of rejection. Spearheaded the migration of the on-premises SQL data warehouse to Azure Cloud, enhancing scalability, performance, and data accessibility for more efficient operations.
Lead Business Analyst
EXL Services
09.2014 - 03.2018
- Independent lead on Transplant Analytics Project to calculate expected failures for different organs for different population and donor using donor and recipient characteristics with dynamic structure.
- Analysed and comprehended as to how length of stay impacts readmission risk and member health behavior.
- Identified physicians and hospitals which prescribe high dosage of opioids to patients, thereby posing risk to patient health.
Education
B.tech - Electrical Engineering
National Institute of Technology Kurukshetra
06.2014
Skills
- Analytical Tools: SQL Python R SAS Teradata
- Soft Skills: Program Management Team Leadership & Growth Client Engagement
Timeline
Manager,Product Analytics
Zepto
11.2024 - Current
Business Intelligence & Analytics-Manager II (Product Analytics)
Nykaa E-Retail Pvt. Ltd.
02.2023 - 11.2024
Central Logistics - Program Manager
Zomato Pvt. Ltd.
02.2022 - 02.2023
Manager-Product Analytics
Jubilant Foodworks
04.2021 - 02.2022
Senior Business Analyst
Zomato Pvt. Ltd.
02.2019 - 01.2021
Senior Analyst
Nthrive
03.2018 - 02.2019
Lead Business Analyst
EXL Services
09.2014 - 03.2018
B.tech - Electrical Engineering
National Institute of Technology Kurukshetra
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