Anshul Katare

Rewards & Loyalty Program Lead

• Led the development and management of Dream11's Rewards and Loyalty Programs, including Tiers, DreamCoins, RewardShop, Mission, Streaks, MysteryBox, etc.
• Built highly scalable systems using the Vert.x framework to handle peak concurrency of 16 million during the IPL season.
• Implemented an event-driven architecture utilizing Kafka and Flink to power real-time stream-based use cases.
• Managed data storage with a focus on performance and scalability, utilizing MySQL, Redis, and Aerospike.
• Spearheaded cross-team initiatives for database standardization, Stream Enricher development, and Business Acceptance Testing (BATs) processes.
• Contributed to cost-optimization initiatives by identifying unit costs of services and optimizing infrastructure usage.

• Lead the engineering team (10+ members including backend developers, QAs, and tech support) for the ZopSmart client's Kroger Enterprise Customer domain.
• Designed and developed Kroger's core systems, including modules for authentication, authorization, customer data management & onboarding, account management, and card processing. These modules manage all customer communications, preferences, and compliance data.
• Key technologies: Spring Boot, Cassandra, Docker, Kubernetes, PCF, Apache Kafka, Redis.
• Led the migration of customers from one banner to another by building a migration service.
• Designed a completely new Enterprise Customer system architecture to replace the existing system.
• Streamlined development by implementing pipelines on Github Actions to automate the regression test suite.
• Modernized the infrastructure by migrating from a monolithic system to microservices based on v3 style guides.
• Implemented robust security measures using LDAP for authentication, ERP for load balancing, and Echo & Dynatrace for performance tracking and alerts. Additionally, utilized Qradar for logging sensitive personal information.

• Designed and built the Porters Survey/Promos Campaign System (Technologies: jQuery, Ruby on Rails, React, HTML5, CSS3, PostgreSQL):Developed a system for conducting customer surveys and delivering targeted promotions through multiple channels. Enabled A/B testing and facilitated the launching of targeted campaigns.
• Overhauled the Partner Onboarding/Training Suite (Technologies: Ruby on Rails, Redis, React, JQuery, PostgreSQL):Streamlined the partner onboarding process by moving it to a seamless in-app training platform. Eliminated the need for manual onboarding calls and accommodated partners with varying levels of platform experience.
• Designed the Institutional Dashboard for Porters: Created a portal for establishing fixed-service contracts with large clients.
• Progressed from a Full Stack Developer to managing a team of 5 developers, focusing on critical partner and analytics-oriented products.

• As a Web Application Developer I was involved in all phases of the project, right from creating a POC to delivery. I was given the responsibility to work on a completely new product and deliver a POC. In initial stages I lead the project by regularly getting involved in all client and onsite calls about the design and architecture of the application. At the later stages as a team member I worked on developing several critical modules.