Anshul Kumar
Gurugram
Summary
Digitally helping brands create relationships by sending more relevant communications across all digital channels.
11+ experience in contributing to MSMEs top line through Sales, Marketing, & Customer success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Project Manager
DarioHealth Corp
New Delhi
04.2022 - Current
- Enhanced development and drove continuous improvement of project delivery process by providing strong program leadership.
- Outlined work plans, assessed resources and determined timelines for projects.
- Managed multiple project teams engaged in Marketing solutions development in cross-functional environment to reach project success.
- Identified project needs by reviewing project objectives and schedules.
- Communicated with key stakeholders to determine project requirements and objectives.
- Produced thorough, accurate and timely reports of project activities.
- Monitored performance of project team members to provide performance feedback.
Manager - Sales & Marketing
DarioHealth Corp.
06.2021 - 04.2022
- Tracked, analyzed and reported on marketing campaigns results.
- Formulated and launched marketing and promotional campaigns to maximize outreach.
- Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
- Collaborated with other departments to coordinate strategic marketing activities.
- Developed marketing strategies based on corporate objectives and market trends.
- Collected and analyzed market research data for use in forecasting.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Sales Growth Hacker
New Delhi
09.2019 - 04.2022
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Collected and reported on customer demographics, preferences and buying habits to help marketing teams target strategies.
- Summarized raw data and analyses and made recommendations based on findings.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Kept marketing team informed of latest analytics and metrics through regular reporting.
- Reached out to potential customers & drafted proposals
- Reported directly to the management.
Regional Business Manager
New Delhi
08.2018 - 09.2019
- SAAS based product sales - Hunt leads using various online & offline channels - Work closely with Inside Sales to generate more leads - Convert leads into prospects & managing the sales pipeline - Creating & presenting ROI driven sales pitch to potential customers - Delivering monthly revenue targets & contributing to the Top line of the company - 200+ Physical meetings - On-boarded clients like Travel Triangle, Shoeconnect, IndiaMart and many others.
Senior Business Development Consultant
Grapes Digital
New Delhi
10.2017 - 01.2018
- Established strong client relationships to drive business development.
- Set up potential client contacts, cultivated relationships and followed through on service needs.
- Prepared contracts and completed sales with new and existing clients.
- Oversaw and executed proposal development, market research and documentation to achieve optimal results.
- Increased bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
Business Manager
Octane Marketing Pvt. Ltd
New Delhi
09.2016 - 07.2017
- Business development from both new and existing strategic accounts - Deliver growth (sales quota) from enterprise business in their respective territories - Achieve a high degree of sales forecast and sales predictability - Maintain close customer and channel relationships (i.e
- Marketing services providers, advertising agencies and direct marketing firms in India) to ensure customer satisfaction with solutions, identify new and emerging customer needs
Campaign Strategy Executive
New Delhi
12.2015 - 08.2016
- Working with marketing team / business development team to manage campaigns and track their effectiveness
- Provide inputs on email design and email content for the content team
- Conceptualize and execute multi-channel end to end campaigns which connect to the client’s CRM strategy and contribute to ROMI (Return on
- Marketing Investments) Objectives
- Manage end to end online advertising campaigns, delivering analysis and reporting on campaign successes; Timely executions of campaign plans to ensure highest level of quality is met
- Assist Account Manager in managing the brands to ensure all marketing needs for the Client are met; Work with all departments in the development of strategically sound marketing communications plans and executing them on time and within budget
- Drive improvements to ensure clients are receiving the highest level of service
- Be responsible for ensuring accurate execution of the strategy / Plans which meets client’s requirement
Inside Sales Manager & Digital Marketing Executive
03.2015 - 12.2015
- Handling Social media for a vertical integration brand called OctaneGo
- Creating strategies for marketing the brand digitally
- Assisting Search Engine Optimization (SEO) & Social Media Optimization (SMO) for optimum response of OctaneGO
- Researching & Analyzing competition keywords & searching for best keywords
- Tracking and Analyzing Website Analytics and recommendations and actions taken wherever neccessary
- Created list based pricing video
- Initiation of Creating and managing Google Ad-word campaigns and also manage the Ad display websites for OctaneGo
- Creating/managing advertising and promotional campaigns on social media platforms such as Face book, Twitter, LinkedIn
- Creating new digital campaigns to increase reach and leads for OctaneGo
- Participating in digital events with Octane's Marketing Team
- Plan, create and execute Email Marketing campaigns for OctaneGo
- Working with AKS Interactive for Link Building, back-linking, blog submission and on page optimizations for OctaneGo
- Tracking & Analyzing GA and setting up goals for the website
- Managing content on the OctaneGo website via Word Press and our custom
- CMS
- Researching & Analyzing data from Case Studies and Research reports
- Searching for new trends in Digital Marketing including how to leverage integrated campaigns & transpromo campaigns
Business Analyst - Intern
07.2014 - 03.2015
- Data Security
- Client Strategic analysis
- Product development Research
Marketing Manager
Atlantis Research
01.2014 - 04.2014
Education
Master of Science (MSc) - Business Administration and Management
University of Liverpool
01.2013
Bachelor of Commerce (B.Com - Commerce
Delhi College Of Arts and Commerce
01.2010
St marys new delhi
01.2007
Skills
- Management
- Business Strategy
- Marketing
- Project Planning
- Scheduling and Coordinating
- Complex Problem Solving
- Administration and Reporting
- Team Leadership
- Managing Operations and Efficiency
- Verbal and Written Communication
- Problem Resolution
Certification
Diploma in global marketing &
Strategy Management
Languages
Timeline
Senior Project Manager
DarioHealth Corp
04.2022 - Current
Manager - Sales & Marketing
DarioHealth Corp.
06.2021 - 04.2022
Sales Growth Hacker
09.2019 - 04.2022
Regional Business Manager
08.2018 - 09.2019
Senior Business Development Consultant
Grapes Digital
10.2017 - 01.2018
Business Manager
Octane Marketing Pvt. Ltd
09.2016 - 07.2017
Campaign Strategy Executive
12.2015 - 08.2016
Inside Sales Manager & Digital Marketing Executive
03.2015 - 12.2015
Business Analyst - Intern
07.2014 - 03.2015
Marketing Manager
Atlantis Research
01.2014 - 04.2014
Master of Science (MSc) - Business Administration and Management
University of Liverpool
Bachelor of Commerce (B.Com - Commerce
Delhi College Of Arts and Commerce
St marys new delhi
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