Anshul Munjal

• Pioneered and established a new vertical for Government Sales, securing national-level revenues from Ministries, PSUs, and state governments.
• Drove strategic business growth plan that ensured a consistent revenue stream by navigating complex policy and budgetary challenges.
• Built and managed a sales force at both the central and state levels, establishing clear projections, targets, and accountability metrics.
• Cultivated and maintained influential relationships with key government bodies to secure empanelment and streamline campaign approvals.
• Directed and executed political campaigns for Lok Sabha, State Assemblies, and Municipal Corporations since 2019.
• Successfully created new revenue opportunities by expanding into previously unrepresented states such as Odisha, Assam, and Kerala.

Key Achievements

• Delivered double-digit year-over-year revenue growth for six consecutive years (FY2019–FY2024).
• Significantly expanded the Government business share from 14% to 24%, solidifying the company's position as a leading media partner.
• Negotiated high-value contracts and built influential relationships with senior bureaucrats, leading to consistent repeat campaign renewals.
• Enhanced the company's market position through the empanelment of new stations and securing full-category empanelment with the Central Bureau of Communication and NFDC.

• Commenced my tenure at Radio City Delhi as part of the Star Group, advancing from managing a team of three in Delhi Retail to heading the division from 2007.
• Directed the operational planning and successful execution of new station launches in Jaipur (2008), Kanpur, and Patiala (2016), while also managing the Lucknow station (since 2010).
• Built innovative, successful, and path-breaking Franchise Model in Delhi later replicated across all RC stations.
• Significantly expanded the Exposure (Movies) business line from 2013 onward.
• Assumed responsibility for managing Mantra markets throughout North India starting in 2016.
• Oversaw a substantial team of 78 professionals across North India and held the concurrent role of National Head for the Exposure Team, with oversight of operations in Mumbai, Chennai, Hyderabad, and Bangalore.
• Augmented revenue for North India stations through the strategic sale of ad space, creative content solutions, and high-impact properties.
• Spearheaded sales for all of Radio City's 41 stations.
• Fostered cross-functional collaboration with Creative, Promo, and Digital Content teams to deliver integrated client solutions.
• Cultivated relationships with Music Labels and Production Houses to facilitate strategic movie tie-ups.

Key Achievements

• Exponentially grew revenues for my teams, from ₹1 crore in 2005 to an impressive ₹65 crores by 2017.
• Initiated the Franchise Revenue Model in 2009, which was later adopted nationally and came to contribute 18% of the total company revenue by 2017.
• Elevated the Exposure Business revenue from ₹1.5 crores to ₹5 crores.
• Recognized with the Best Market Head award in 2008.
• Honored with the prestigious CEO Award in 2010 for exemplary performance.

• Provided customized solutions aligned with clients’ brand objectives, earning revenue for the organization.
• Serviced agencies and clients for advertising and branding in print.
• Executed campaigns: worked closely with ad agencies for pre-media planning, execution, and post-campaign reporting.

• Responsible for Special Features and Retail category development.
• Handled retail as well as key retail clients/agencies in Delhi market (e.g., Vermillion, Rapidex, Sagacious, Devraha).
• Generated additional revenue via Consumer & Travel Fairs and new special feature concepts.

• Handled nationwide sales & marketing of ophthalmic instruments and IOLs.
• Managed extensive travel for business development.