Anshul Sharma
Jaipur
Summary
Trade Marketing professional with 12+ years of proven success in driving BTL marketing, brand visibility, POSM strategy, brand activations, and channel engagement. Skilled in developing regional marketing strategies, executing BTL/ATL campaigns, managing vendor relationships, and optimizing field budgets to deliver ROI. Recognized for innovative promotional strategies, product launches, POSM management and international brand exposure with strong cross-functional collaboration skills.
Overview
14
14
years of professional experience
Work History
Zonal Trade Marketing Manager
Prince Pipes & Fittings Ltd.
07.2024 - Current
- Developed and executed strategic retail and channel engagement programs to strengthen brand presence, accelerate market penetration, and drive customer acquisition.
- Designed and implemented point-of-sale marketing (POSM) materials, ensuring consistent brand storytelling and enhanced customer experience at retail touchpoints.
- Led on-ground activations, trade events, and store branding initiatives, creating impactful consumer engagement and boosting brand recall.
- Built and nurtured vendor and agency partnerships to ensure cost-effective execution, timely delivery, and efficient marketing resource utilization.
- Monitored campaign performance and gathered insights to optimize BTL marketing strategies, aligning activities with sales and brand objectives.
- Collaborated cross-functionally with sales and product teams to drive trade marketing alignment and support overall business growth.
Deputy Trade Marketing Manager
Polycab India Ltd.
01.2020 - 07.2024
- Directed state-level marketing and communications for 20+ verticals, ensuring consistent execution of BTL & ATL activities.
- Successfully launched new products (Switches, BLDC Fans, Green Wire, Maxima Wire) and loyalty program Polycab Experts.
- Designed and executed POSM strategies to maximize retail brand visibility.
- Partnered with vendors and agencies to deliver cost-effective promotional campaigns and trade activations.
- Conducted audits of vendors/brand shops to maintain compliance and quality standards.
Sr. Trade Marketing Executive
Havells India Ltd.
06.2016 - 01.2020
- Delivered BTL activations, product launches, and consumer promotions across Rajasthan.
- Strengthening channel partner engagement through loyalty programs and event management.
- Collaborated with cross-functional teams to implement retail visibility campaigns and merchandising strategies.
Executive (Business Development & Marketing)
Matchbox Ventures Pvt. Ltd.
02.2012 - 09.2014
- Executed marketing promotions, trade events, and brand activations for multiple clients.
- Built strong vendor and trade partner relationships to support marketing initiatives.
Education
AI Career Accelerator Program -
Be10x
PGDBA - Marketing & Business Administration
SCDL Pune
01.2019
PGDEM - Event & Marketing Management
NIEM, Pune
01.2012
BBA - Sales & Marketing
MAISM, Rajasthan University
01.2011
Skills
- Trade Marketing & Promotions
- Generative AI for Marketing & Insights
- Consumer & Trade Engagement
- ATL & BTL Campaigns
- Market Research & Data Analysis
- Vendor & Budget Management
- Brand Visibility & Merchandising Strategy
- Event Management & MICE
- Loyalty & Influencer Programs
- Cross-functional Stakeholder Collaboration
Accomplishments
- Awarded Employee of the Year for innovative trade marketing campaigns.
- Recognized for contribution to ICC World Cup 2023 activation and Polycab Brand Refresh 2023.
- Developed 25+ brand stores across Rajasthan, boosting retail engagement.
- Successfully choreographed and managed large-scale promotional events and exhibitions across India.
Languages
English
Hindi
Marathi
Timeline
Zonal Trade Marketing Manager
Prince Pipes & Fittings Ltd.
07.2024 - Current
Deputy Trade Marketing Manager
Polycab India Ltd.
01.2020 - 07.2024
Sr. Trade Marketing Executive
Havells India Ltd.
06.2016 - 01.2020
Executive (Business Development & Marketing)
Matchbox Ventures Pvt. Ltd.
02.2012 - 09.2014
PGDBA - Marketing & Business Administration
SCDL Pune
PGDEM - Event & Marketing Management
NIEM, Pune
BBA - Sales & Marketing
MAISM, Rajasthan University
AI Career Accelerator Program -
Be10x
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