ANSHUL SHRIVASTAV
Pune
Summary
Dynamic leader with a proven track record at ZONO Tradetech Private Limited, excelling in sales leadership and strategic planning. Leveraged targeted marketing and cross-functional team leadership to drive revenue growth and partner affiliations, achieving significant pipeline contributions. Skilled in CRM software and public speaking, consistently surpassing profit objectives through innovative strategies and performance data analysis.
Overview
20
20
years of professional experience
Work History
VP Sales, Business Development & Marketing
ZONO Tradetech Private Limited
08.2023 - Current
- Develop a GTM enterprise sales strategy to build and grow ZONO's market leadership and to achieve business targets
- Lead the company's sales efforts, building and executing plans to drive revenue through both direct and partner channels
- Build, manage and execute a 360-degree sales plan to drive inbound and outbound sales efforts across multiple geographies
- Leader who can close current opportunities and personally lead the drive to identify and win new business
- Partner with other members of the executive team to execute the current corporate strategic plan, and develop future plans
- Ensure performance, strategy, and alignment of the organization's revenue-generating departments
- Build and manage a sales team that can drive business growth across all customer segments and profiles, and share accountability with the marketing function to plan and implement product marketing strategies
- Monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth
- Implement sales monitoring technologies and/or softwares to build visibility, traceability and scalability across the sales pipeline
- Collect and collate customer feedback to drive new product and feature development and optimization
- Contribute to the overall growth of the organization by taking ownership of the product sales and marketing functions
- Responsible for all aspects of partner management, prioritization of business, strategic and financial assessment, structuring and negotiation of new engagement models/commercials, and ongoing partner management
- Recruit new Partners (Reseller, Channel, Consultant & SI)
- Identify strategic partners via planning and prioritization
- Solicit partners to join the Program
- Articulate our value proposition and benefits of Partner Program Onboard Partners
- Manage Onboarding program including training, access and joint business planning, monitoring and reporting
- Support periodic knowledge sessions
- Develop partner sales playbooks and other collaterals to enable an accelerated partner onboarding and training Manage Partners
- Monitor progress w.r.t defined goals of the Joint Business Plan with well-planned cadences
- Engage partners with periodic meetings to review pipeline, develop and review growth initiatives, and drive awareness of company's products / milestones and stay top-of-mind of partners
- Drive sales pipeline from joint GTM with partners, referrals, and Co-marketing
- Be accountable for success metrics and partner growth
- Maintain direct relationships with partners, proactively resolving issues and creating value
- Collaborate with a broad range of internal stakeholders in Sales, Product, Engineering, Marketing, Finance and Legal, serving as an advocate for your partners while balancing company's goals
- Operate with little oversight, being both an executor and strategic thinker
- Lead cross-functional initiatives with internal and external teams
- 30% of Pipeline Contribution through Channel Partners
AVP Growth Head - India, EMEA & SEA
Easyrewardz Software Services Pvt. Ltd
04.2021 - 04.2023
- Manage Team of 5 - 6 Sales Manager to achieve targets for the newly product launch
- GTM Strategy for India, SEA & EMEA
- RFP submission for EMEA & SEA region
- Partner Enrolment Program
- Product strategy
- Marketing Strategy for Lead generation
- First year target for 600k USD ARR
- Increase Sales Revenue with 5X pipeline contribution across all regions
- Appointing & Managing Consultant, Reseller and Integration Partner for ER
- Product Webinars & Growth Strategy for Partners
- Strategy for global penetration
Partnership and Alliances - Global Head
Capillary Technologies India Pvt. Ltd
04.2020 - 03.2021
- Increase Sales through Channel and Reseller Partner for SEA, China, META and India region
- Manage SI partner like Accenture, TechM and Cloud Partner like AWS, Google
- Increase Sales Revenue with 20% pipeline contribution across all regions
- Target to achieve 600k USD from all Reseller Partners across region
- Activate Channel Partner across global for Capillary
- Training & Webinars for local partners and resources of Partners
Sales Manager
Capillary Technologies India Pvt Ltd
10.2015 - 03.2020
- To implement regional sales programs by developing field sales action plans
- Activate Partner Channel in my region
- To maintain sales volume, product mix, and selling price by keeping up with changing trends, economic indicators, and competitors
- Establishing and adjusting selling prices by monitoring costs, competition, and supply and demand
- Managing regional sales operational requirements by scheduling and assigning employees; following up on work results
- To determine annual gross-profit plans by implementing sales & marketing strategies; analyzing trends and results
- To establish sales objectives by forecasting annual sales numbers for regions and territories; projecting expected sales volume and profit for existing and new products
Business Development Manager
Martjack (E-Reasoning Global India Pvt Ltd)
06.2013 - 09.2015
- Company Overview: MartJack is a digital commerce solution provided by Reasoning Global eApplications Pvt Ltd (Reasoning)
- Reasoning was established in 2007 with a vision to enable E-Commerce ecosystem by providing world-class digital commerce solutions to retail businesses across India and other emerging markets
- Carry out market research through industry contacts, publications, trade events, news to identify ideas for growth
- Reach out directly or through partners to target prospective business deals
- Travelling and meeting Clients wherever required
- Filter out high potential deals by analyzing business strategies, opportunity requirements / prerequisites/ financials, and internal priorities
- Design the best negotiating strategies by considering the risks and rewards, and keeping in mind the counter-parties preferences & goals negotiation to close the deal and draw in resources from within the company to make it happen
- As the face of the organization, also help in building the brand of the company in the industry, vendor and customer community
- Pitch for repeat orders or cross sell products/services to existing clients
- Work with technical staff and other internal colleagues to meet customer needs
- Arrange and participate in internal and external client debriefs
- Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels
- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
- Forecast sales targets and ensure the team meets them
- Using knowledge of the market and competitors, identify and develop the company's unique selling propositions and differentiators
- Protects organization's value by keeping information confidential
- Creation of daily and weekly reports
- Maintain day to day records in the CRM system and manage client relationships on an ongoing basis accordingly
- MartJack is a digital commerce solution provided by Reasoning Global eApplications Pvt Ltd (Reasoning)
- Reasoning was established in 2007 with a vision to enable E-Commerce ecosystem by providing world-class digital commerce solutions to retail businesses across India and other emerging markets
Senior Customer Experience Associate
KLISMA e-Services Private Limited
04.2011 - 02.2013
- Company Overview: KLISMA is a Private and secured E-Commerce platform with access to thousands of legitimate consumers
- It is a Personalized marketing and data driven profile-based promotions with Zero-Cost marketing
- Currently Managing Business Development - National (Merchant Acquiring)
- E-Commerce Portal Development
- IT Corporate Relations
- Continuously analyze KPI's, industry trends, competition, customer feedback and cross - functional business needs
- Develop and promote company branding, data, design, and web usability in all the work that affects the website
- Responsible for hunting new accounts, building pipeline, book revenues from market
- Formulate and implement short and long term Sales and Marketing strategies/plans for the sales of service lines with the company
- Participate in strategic sales and marketing planning and trade planning by analyzing business, service, competitors and market situations
- Responsible for carrying out the prospect mapping, pipeline mapping, proposals in line with customer requirement, preparation of reports, cost analysis, negotiations and closure of deal
- Attend meetings regularly to understand clients requirement and provide best solutions
- Interact and maintain relationships with existing clients to enable cross-selling and up-selling activities
- Perform SWOT analysis and recommend appropriate strategic decisions to Top management
- Plan, Organize, Implement and Control all marketing functions such as new service launch plan, set up pricing according to price structure, develop and implement promotional activity
- Managing Corporate Account and increasing Business values for them
- Bringing New Clients on Board which will increase our brand value and revenue from them
- Increase of Revenue Every month
- Marketing Strategies for all major accounts
- Finance Statement & invoicing
- CRM Functionality
- Team of 11
- Helping Bangalore, Hyderabad & Nagpur team to activate National Accounts in their city
- Follow-ups with All Intents, Deal & Enquiries through Support Team
- Overall Managing Business Development of the Project
- KLISMA is a Private and secured E-Commerce platform with access to thousands of legitimate consumers
- It is a Personalized marketing and data driven profile-based promotions with Zero-Cost marketing
Asst Shop Manager
Duffry Retail Limited
Miami
08.2010 - 12.2010
- Company Overview: Duffry is a global travel retailer with operations in 43 countries
- Dufry operates more than 1200 shops located at airports, cruise liners, seaports, and other touristic locations
- Looking into day-to-day functions of all Departments of the Shops such as Watches, Jewellery, Liquor, Tobacco & General Merchandise
- Planning Weekly Promotions
- Working on Forecasting of Sales
- To identify location wise production needs that is Replenishment Location wise for all Merchandise Weekly
- Team Management
- Closing of Sale for all Major sale happening on floor
- Taking Seminars for the Guests
- Achievement of sales Plan
- Training & development of team
- Compliance of SOP
- Duffry is a global travel retailer with operations in 43 countries
- Dufry operates more than 1200 shops located at airports, cruise liners, seaports, and other touristic locations
Store Manager
Gitanjali Group Limited
Nanded
01.2010 - 06.2010
- Company Overview: Founded as a single company cutting and polishing diamonds for the Jewellery trade at Surat, Gujarat, in 1966, the Gitanjali Group became, many times over, a pioneer among major diamond and Jewellery houses
- People Management
- Maintaining Sales & VM Standards for Brands Like Naksahatra, Asmi, D'Damas, Sangini, D'Damas Gold, Shuddhi Diamond & Gold, Morroletto, Just Cavali, Chronotech, Chronostar, Miss Sixty & many more
- Development and training of store team
- Motivation and Counseling
- Settings KRA's for the team and ensure support to achieve it
- Fair Confirmation and appraisal process and review
- Improve productivity through proper manpower allocation
- Ensure that allotted manpower is available for the departments all times
- Ensure high standards of grooming and disciplinary standards are implemented amongst all the team members
- Cost Management Budgeting
- Measuring of store operating costs with set budgets
- Initiate process of cost controlling
- MIS Regular remittance of sales proceeds to company account
- Inventory reconciliation of physical Vs book stock
- Business Development Monitoring competition
- Ensure learning's from business, customers and employees are documented and consider them for planning coming season
- Marketing Initiatives Initiate local schemes and promotions in the store
- Ensure effective execution of Events / Promotions / LOD's and other marketing initiatives
- Improving Profitability Defective handling
- Loss prevention and shrinkage control
- Ensure priority is given to high margin merchandise to sell
- Communications Ensure timely & accurate communication from the store to HO
- Ensure documentation and communicating market development and business trends for future planning
- General Tasks Ensure housekeeping standards are maintained and replenishment followed
- Coordinating with HR Department for hiring, joining formalities, training and attendance
- Ensure full safety and security measures at the store
- Founded as a single company cutting and polishing diamonds for the Jewellery trade at Surat, Gujarat, in 1966, the Gitanjali Group became, many times over, a pioneer among major diamond and Jewellery houses
Store Manager, Retail Operation
Vishal Retail Ltd
Panaji
02.2008 - 01.2010
- Company Overview: Vishal Retail Limited engages in the retail of garments, textiles, accessories, and FMCG in India
- It operates hyper market stores, including 172 integrated stores in approximately 110 cities in 24 states in India
- Handling entire retail operations inclusive of attractive display of goods, visual merchandising and customer service and managing the departments
- Heading a team of 92 showroom sales persons & Management team and achieving monthly sales target
- Planning of Promotional sale campaigns at the stores, launching new products, private labels and creating effective offers for consumers
- Responsible to customer feedback and complaints & reviewing market analyses to determine customer needs, price schedules and discount rates
- Directing product simplification and standardization to eliminate unprofitable items from sales line
- Handling enquiries, quotations, handling quote pricing for new product and sending price list & Bench Marking report
- Following-up with the buyer & supplier activities & Receiving purchase orders from SAP and sending copies to the accounting department
- Supervise staff attendance, discipline and performance by regular feedback
- Ensure daily sales, stocks, report and document updates; submit management reports timely
- Daily Opening & Closing Of Cash Inventory and maintaining a proper Cash Flow & Cash Denomination Report & sent it to Head Office to the Concerned Seniors over there
- Most Important task is to keep the Inventory Level matching to Physical vs Computer and keep them in less to 8% Variance
- Vishal Retail Limited engages in the retail of garments, textiles, accessories, and FMCG in India
- It operates hyper market stores, including 172 integrated stores in approximately 110 cities in 24 states in India
Management Trainee, Gems Stone Local Purchase, Procurement Department
STS Jewels Sitapura
Jaipur
04.2007 - 01.2008
Floor Officer, Lifestyle Division
Piramyd Retail Ltd
Camp Pune
02.2005 - 03.2007
Education
MBA - Marketing & Finance
Chatrapati Shahooji Maharaj University
Kanpur UP05-2005
Skills
- Targeted marketing
- Portfolio optimization
- Forecasting
- Profit objectives
- Performance monitoring
- Mortgage banking and analysis
- CRM software
- Presentations
- Business development
- Performance metrics analysis
- Proposals and presentations
- Business storytelling
- Sales leadership
- Budget oversight
- Cross-functional team leadership
- Strategic planning
- Contract negotiation
- Staff development
- Documentation and reporting
- Revenue cycle management
- Performance data analysis
- Partnerships and affiliations
- Sales and marketing leadership
- OKRs and kpis
- Lead generation
- Public speaking
References
References available upon request.
Timeline
VP Sales, Business Development & Marketing
ZONO Tradetech Private Limited
08.2023 - Current
AVP Growth Head - India, EMEA & SEA
Easyrewardz Software Services Pvt. Ltd
04.2021 - 04.2023
Partnership and Alliances - Global Head
Capillary Technologies India Pvt. Ltd
04.2020 - 03.2021
Sales Manager
Capillary Technologies India Pvt Ltd
10.2015 - 03.2020
Business Development Manager
Martjack (E-Reasoning Global India Pvt Ltd)
06.2013 - 09.2015
Senior Customer Experience Associate
KLISMA e-Services Private Limited
04.2011 - 02.2013
Asst Shop Manager
Duffry Retail Limited
08.2010 - 12.2010
Store Manager
Gitanjali Group Limited
01.2010 - 06.2010
Store Manager, Retail Operation
Vishal Retail Ltd
02.2008 - 01.2010
Management Trainee, Gems Stone Local Purchase, Procurement Department
STS Jewels Sitapura
04.2007 - 01.2008
Floor Officer, Lifestyle Division
Piramyd Retail Ltd
02.2005 - 03.2007
MBA - Marketing & Finance
Chatrapati Shahooji Maharaj University
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