Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Anshul Srivastava

Digital Marketer
Ghaziabad,UP

Summary

Tech-savvy Digital Marketer with more than 11 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

11
11
years of professional experience

Work History

Digital Marketing Manager

Pro QC International
Noida, UP
02.2018 - Current
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Plan Digital Marketing Strategies for Branding and Lead generation.
  • Manage Google Ad Campaigns of annual budget more than 60 Lac with best possible ROI, targeting services in different regions around the world, competing with Local and Global competitors.
  • Rank all the important keywords on different locations (India, US, Taiwan, Singapore, Thailand, Vietnam, etc.) with Search Engine Optimization techniques.
  • Successfully launched offline and online consumer targeting and marketing strategy.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Monitored return on investment of online and social media marketing efforts.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
  • Managed team engaged in website development, ongoing SEO activities, account management, ad placement and content writing
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.

Head Digital Marketing

BigBreaks.com (Unit: Trans India Holidays Pvt Ltd)
Delhi, Delhi
08.2014 - 02.2018
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • PPC, Display Ads, Facebook Ads, Social accounts – FB, Twitter, etc.
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Part of Management of the company and working closely with the Director.
  • Created email blast campaigns to target key customers.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by 100%.

SEO Team Lead

TIS India Business Consultant Pvt Ltd.
Noida, UP
12.2012 - 08.2014
  • Handled a team of 5 people for Search Engine Optimization.
  • Worked on 10 in-house projects from travel domain.
  • Taking care of keywords ranking for all the projects
  • Analyzing sales growth from ranked keywords and push efforts accordingly.
  • Weekly reporting to the Director Online Marketing.

SEO Executive

Torrid Networks
Noida, UP
08.2011 - 10.2012
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Completed keyword research to target clients based on keyword targeting.
  • Developed and implemented quality link-building strategies.

Education

MBA - Marketing, Information Technology

Swami Vivekanand Subharti University
Meerut
05.2001 -

Bachelor of Technology - Information Technology

Uttar Pradesh Technical University (UPTU)
Agra
05.2001 -

Skills

    Communication and writing skills

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Accomplishments

  • Advisory Board Member at MarTech Summit (SG, HK, UK and Thailand).
  • Panel Speaker at India Affiliate Summit (IAS) 2016.


Timeline

Digital Marketing Manager

Pro QC International
02.2018 - Current

Head Digital Marketing

BigBreaks.com (Unit: Trans India Holidays Pvt Ltd)
08.2014 - 02.2018

SEO Team Lead

TIS India Business Consultant Pvt Ltd.
12.2012 - 08.2014

SEO Executive

Torrid Networks
08.2011 - 10.2012

MBA - Marketing, Information Technology

Swami Vivekanand Subharti University
05.2001 -

Bachelor of Technology - Information Technology

Uttar Pradesh Technical University (UPTU)
05.2001 -

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Anshul SrivastavaDigital Marketer