Anshul Srivastava
Digital Marketer
Ghaziabad,UP
Summary
Tech-savvy Digital Marketer with more than 11 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
Pro QC International
Noida, UP
02.2018 - Current
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Plan Digital Marketing Strategies for Branding and Lead generation.
- Manage Google Ad Campaigns of annual budget more than 60 Lac with best possible ROI, targeting services in different regions around the world, competing with Local and Global competitors.
- Rank all the important keywords on different locations (India, US, Taiwan, Singapore, Thailand, Vietnam, etc.) with Search Engine Optimization techniques.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Monitored return on investment of online and social media marketing efforts.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Managed team engaged in website development, ongoing SEO activities, account management, ad placement and content writing
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
Head Digital Marketing
BigBreaks.com (Unit: Trans India Holidays Pvt Ltd)
Delhi, Delhi
08.2014 - 02.2018
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- PPC, Display Ads, Facebook Ads, Social accounts – FB, Twitter, etc.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Part of Management of the company and working closely with the Director.
- Created email blast campaigns to target key customers.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 100%.
SEO Team Lead
TIS India Business Consultant Pvt Ltd.
Noida, UP
12.2012 - 08.2014
- Handled a team of 5 people for Search Engine Optimization.
- Worked on 10 in-house projects from travel domain.
- Taking care of keywords ranking for all the projects
- Analyzing sales growth from ranked keywords and push efforts accordingly.
- Weekly reporting to the Director Online Marketing.
SEO Executive
Torrid Networks
Noida, UP
08.2011 - 10.2012
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Completed keyword research to target clients based on keyword targeting.
- Developed and implemented quality link-building strategies.
Education
MBA - Marketing, Information Technology
Swami Vivekanand Subharti University
Meerut 05.2001 -
Bachelor of Technology - Information Technology
Uttar Pradesh Technical University (UPTU)
Agra 05.2001 -
Skills
Communication and writing skills
Email Marketing
Content marketing
Mobile marketing
Strategic planning
Revenue Generation
Audience outreach
Marketing Strategies
SEO proficiency
Google Ads Management
Social Media Optimization
Social Media Marketing
Accomplishments
- Advisory Board Member at MarTech Summit (SG, HK, UK and Thailand).
- Panel Speaker at India Affiliate Summit (IAS) 2016.
Timeline
Digital Marketing Manager
Pro QC International
02.2018 - Current
Head Digital Marketing
BigBreaks.com (Unit: Trans India Holidays Pvt Ltd)
08.2014 - 02.2018
SEO Team Lead
TIS India Business Consultant Pvt Ltd.
12.2012 - 08.2014
SEO Executive
Torrid Networks
08.2011 - 10.2012
MBA - Marketing, Information Technology
Swami Vivekanand Subharti University
05.2001 -
Bachelor of Technology - Information Technology
Uttar Pradesh Technical University (UPTU)
05.2001 -