Anshul Tiwari
Delhi NCR
Summary
Creative marketing leader with over 6 years of experience in driving digital-first, social-led campaigns across B2B and B2C brands. Proven track record of increasing engagement, building communities, and launching 360-degree brand campaigns across digital and offline platforms. Adept at leading cross-functional teams, managing content ecosystems, and building scalable social and digital strategies that deliver measurable impact.
Overview
6
6
years of professional experience
Work History
Associate Creative Director - Copy
Media.Monks
06.2025 - Current
- Led the copywriting team across Pulsar and multiple Tata brands, including Tata Jaago Re, Tata Chakra Gold, and Tata Agni. Delivered integrated campaigns spanning product superiority, CSR, and festive occasions (Chhath Puja, Durga Puja, Diwali, etc.).
- Managed deliverable development and multiple workstreams across industries, ensuring the timely execution of campaigns.
- Collaborated with client managers and internal teams as a trusted partner, aligning brand narratives with business objectives.
- Designed and executed 360° campaigns across social media, on-ground activations, and films.
- Hands-on experience with Power BI, CRM, data analytics tools, and MS Office.
- Worked on brand pitches and high-stakes presentations, creating compelling narratives backed by data insights.
- Oversaw junior writers, structured workflows, and mentored teams to deliver consistent, high-quality output.
Group Head - Copy
Grapes Worldwide
09.2024 - 05.2025
- Leading the copy team, managing brand pitches, multi-channel campaigns, and marketing strategies across online and offline platforms.
- Planned and structured deliverables for junior consultants, managing multiple campaigns in a fast-paced environment.
- Developed marketing strategies and integrated campaigns for global and regional clients, aligning with data and technology insights.
- Partnered with clients and vendors, building strong working relationships for seamless delivery.
- Delivered impactful campaigns for India Craft Whisky Co., Eicher Trucks, and Hindware, combining social, ATL, and BTL approaches.
- Hands-on expertise in Tableau, Power BI, CRM systems, data analytics tools, Excel, PowerPoint, and MS Office.
- Worked on pitches, new business presentations, and campaign decks with strong, data-driven storytelling.
Associate Creative Director / Brand Marketing
The Visual House - TVH
12.2023 - 08.2024
- Directed social-first campaigns and brand storytelling for government, UN, and development sector clients.
- Managed multiple workstreams, including scripting, films, motion graphics, and photography, ensuring end-to-end execution.
- Developed comprehensive brand strategies and actionable marketing plans for diverse clients.
- Collaborated with cross-functional teams, vendors, and stakeholders to ensure smooth delivery.
- Worked on large-scale pitches and presentations, combining creative insights with a structured strategy.
- Coached and guided team members, creating a structured and collaborative environment. Spearheaded social-first campaigns and brand storytelling for clients in the government, UN, and development sectors.
- Designed and led 360-degree campaign journeys from pitch to execution.
- Managed the creative content pipeline: AVs, photography, static, and copy across the web and social.
- Collaborated with dev, design, and policy teams to localize messaging effectively.
Associate Creative Director
V-Do Creative
06.2022 - 11.2023
- Directed and assisted in various ad films, narratives, documentaries, and commercial AVs, and managed the pre- and post-production.
- Handled production at multiple levels: scripting, treatment notes, art direction, casting, and pre.
- Production Guidelines, Sound Design, Editing, and Post-Production Management.
- Handled photography projects, from conception to styling, to delivering the final images.
- Executed diverse photography projects: street, fashion, lifestyle, events, and compositions.
- I created the storyboard and layout for animated films.
- Built high-quality animated assets.
- Fixed the visual theme for the animations, ensuring all elements are as per the brief.
Native Ad & Copywriter - US Market
Mediamint
04.2021 - 05.2022
- Crafted high-performing copy for native ads targeting the US market.
- Worked on DSP platforms to traffic creatives, monitor ad delivery, and optimize campaign performance.
- Collaborated with media buying and analytics teams to hit performance benchmarks.
- Gained hands-on experience in digital campaign management, A/B testing, and creative iteration.
Senior Copywriter
Creative Whoop
11.2019 - 03.2021
- Created copy for CPG brands' marketing and advertising objectives.
- Created action-oriented and engaging copy for e-mails, websites, eNewsletters, and print marketing to market multiple clients' products.
Education
Bachelor of Technology - E&TC Engineering
KIIT University
Bhubaneswar07-2018
Skills
- B2B and B2C social media marketing
- Conceptualization
- Strategic planning
- Brand storytelling
- Data-driven campaigns
- Team leadership
- Power BI
- Tableau
- CRM
- MS Office
- GTM strategy
- Content and community strategy
- Paid search
- Cross-functional collaboration
- Copywriting and narrative crafting
- Script writing
- Performance and growth metrics
- Brand identity
- Integrated marketing
- Digital campaign strategy
- DSP/programmatic familiarity
- Creative for performance marketing
Websites
Timeline
Associate Creative Director - Copy
Media.Monks
06.2025 - Current
Group Head - Copy
Grapes Worldwide
09.2024 - 05.2025
Associate Creative Director / Brand Marketing
The Visual House - TVH
12.2023 - 08.2024
Associate Creative Director
V-Do Creative
06.2022 - 11.2023
Native Ad & Copywriter - US Market
Mediamint
04.2021 - 05.2022
Senior Copywriter
Creative Whoop
11.2019 - 03.2021
Bachelor of Technology - E&TC Engineering
KIIT University
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