Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Certification
References
Timeline
Generic

ANSHUMA SHARMA

Summary

Resourceful Public Relations Manager recognized for high productivity and efficient task execution. Specialized in media relations, content creation, and strategic communication planning. Proven ability to collaborate effectively, adapt to changing environments, and solve problems to meet organizational objectives. Strategic Public Relations Manager known for high productivity and efficient task completion. Skilled in crisis management, media relations, and content creation, with strong abilities in strategic planning and team leadership. Excel at communication, adaptability, and problem-solving to navigate complex PR challenges successfully.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Public Relations Manager

Madchatter Brandsolutions
Mumbai/Remote
12.2022 - Current
  • Led strategic planning and execution of diverse brand and communication projects, achieving impactful outcomes across platforms.
  • Coordinated client interactions to ensure alignment, seamless communication, and ongoing satisfaction throughout project lifecycles.
  • Planned and executed media and PR events to enhance visibility and engage key stakeholders.
  • Currently managing a team of five as Public Relations Manager, after initially joining as Assistant Manager.
  • Developed strong relationships with clients, media, stakeholders, and vendors to foster long-term collaboration.
  • Achieved twofold increase in Share of Voice (SOV) compared to previous year through integrated strategies.
  • Oversaw initiatives for clients including Airpay, FinBox, and ClearTax across branding, media, content, and stakeholder communication.
  • Drove communications strategy for a consulting firm, increasing Google footprint by 900% through sustained visibility and storytelling.

Public Relations Coordinator

Dharma Media Consultants
Bengaluru
02.2022 - 10.2022
  • Identified clients' strengths, weaknesses, concerns, and objectives to tailor effective strategies.
  • Planned and executed publicity strategies and campaigns to enhance client brand visibility.
  • Managed interactions with clients, media, and public to maintain positive relationships.
  • Oversaw clients' print, TV, and online communications while updating them on promotional opportunities and campaign progress.

Sr Public Relations Executive

Media Mic
New Delhi
02.2020 - 01.2022
  • Coordinated media efforts to enhance brand visibility across various channels.
  • Developed content to support strategic PR initiatives and engage target audiences.
  • Identified key media outlets to improve outreach and maximize impact.
  • Implemented PR programs, resulting in substantial increases in brand awareness.
  • Generated innovative ideas to attract media attention and foster engagement.

Sr. Executive Marketing and Brand Promotion

Techprolabz
Delhi
06.2019 - 01.2020
  • Overseeing, developing, and managing marketing campaigns
  • Devising and presenting ideas and strategies
  • Coordinating internal communication and an organization's culture

Education

Masters of Arts - Media and Public Relations

Newcastle University
Newcastle Upon Tyne, UK
12.2018

Post Grad Diploma - Public Relations

Bhartiya Vidya Bhawan
Delhi, India
04.2017

B.Sc - Electronic Media

M.C.R.P.V.V
Bhopal, India
05.2016

Skills

  • Strategic planning and business development
  • Market research and analysis
  • Workload and operations management
  • Customer relationship management
  • Written communication skills
  • Project and campaign management
  • Media and influencer relations
  • Client communication strategies
  • Content creation and event planning
  • Brand strategy and marketing
  • Crisis management and communication
  • Team leadership and stakeholder engagement
  • Reputation management and development

Accomplishments

  • IRPRA 40 U 40
  • Published a book titled 'Not Yet'
  • Edited a book, 'Diary of an Unknown Winter,' available on Amazon.com

Languages

  • Hindi
  • English

Certification

  • Writing pen by PRCAI
  • AI and automation in Microsoft Excel by Skill Nation
  • AI tools and ChatGPT by Be10X

References

References available upon request.

Timeline

Public Relations Manager

Madchatter Brandsolutions
12.2022 - Current

Public Relations Coordinator

Dharma Media Consultants
02.2022 - 10.2022

Sr Public Relations Executive

Media Mic
02.2020 - 01.2022

Sr. Executive Marketing and Brand Promotion

Techprolabz
06.2019 - 01.2020

Masters of Arts - Media and Public Relations

Newcastle University

Post Grad Diploma - Public Relations

Bhartiya Vidya Bhawan

B.Sc - Electronic Media

M.C.R.P.V.V

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