Anshu Marwaha (Digital Marketing Strategist)

Google Ads Account Strategist

• Manage end-to-end Google Ads campaigns for diverse clients, including strategy development, keyword research, ad copy creation, and ongoing optimization.
• Successfully increased client ROI by an average of 35% through continuous monitoring, A/B testing, and performance analysis.
• Conduct thorough keyword and competitor analysis to identify opportunities for campaign improvement and stay abreast of industry trends.
• Analyzed client's current marketing strategies and identified areas for improvement.
• Implemented effective media tactics, such as search engine optimization and pay-per-click campaigns.
• Utilized Google Analytics and other tools to generate detailed reports, providing insights into campaign performance and areas for enhancement.
• Conduct in-depth audience segmentation and implement personalized ad campaigns, resulting in a 25% reduction in cost per acquisition (CPA).
• Monitored and adjusted daily budgets to ensure efficient spending and maximum ROI.
• Conducted A/B testing on ad variations and landing pages to optimize performance and enhance user experience.
• Monitored website analytics to track progress of campaigns and make recommendations for improvements.

Roles and Responsibilities

• Manage and optimize PPC campaigns, resulting in a 25% increase in conversion rates within six months.
• Led the development of integrated digital marketing campaigns for clients across various industries.
• Conducted thorough market research to identify target audiences and competitors, informing campaign strategies.
• Implemented Google Ads campaigns, resulting in a 20% increase in open rates and a 15% boost in click-through rates.
• Develop and execute comprehensive digital marketing strategies to increase online presence and drive lead generation.
• Developed and implemented Facebook Ads campaigns, leveraging detailed audience targeting and dynamic ad creatives to enhance engagement and conversion rates.
• Collaborated with the creative team to design visually appealing and high-converting ad creatives.

Senior Analyst ( Google Play Store)

• Identified key performance indicators and guided team members on refining procedures to improve outcomes.
• Handle risk issues, sanctions and AML account issue by verifying their identity.
• Maintain customer experience and requirements to retain them for long term.
• Trainer and mentored new team members on proper service methods and evaluated service delivery using quality assurance program.
• Provide coaching and share feedback on individual basis. Provide refresher if require on any topic related to product.
• Make the team complete monthly PKT and LKT.
• Audit compliance cases and maintain reports for Bottom performers

Marketing Associate ( Branding)

• Handled Top 3 level Platinum, Titanium and Ambassador user's account. Manage their elite points as per their reservations.
• Supported sales activities through promotional material and market research.
• Planned and organized public relations and promotional events.
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Strategized with central reservations department to determine new rate plans and organized promotions.
• Measured and evaluated customer and employee satisfaction to identify areas in need of improvement.

Project Missing Stay( Sales and service Associate)

• Resolve customers queries over email about the benefits of stay, reservation and cancellation.
• Handle 100+ email cases in one day and create reports of the team to share with Manager.
• Forecasted and tracked marketing and sales trends.
• Keep Records of customers Reservations on OSCAR software to validate the data.
• Assessed, motivated and empowered team members to work to build customer satisfaction and loyalty, to support retention and growth.