Marketing Research Analyst (Internship)
The Times of India – Kolkata Region & North East
05.2019 - 08.2019
- Collected and analysed data on consumers, competitors, and markets to produce actionable reports and presentations.
- Conducted research on advertisement strategies across industries and prepared media-buy comparisons.
- Evaluated advertising budgets and space allocations across companies for strategic insights.
- Performed SWOT analysis, leveraging both traditional and modern statistical methods.
- Interpreted market data to formulate reports and provide data-driven recommendations.
- Recommended innovative strategies in marketing research to enhance consumer engagement and operational efficiency.