Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Antara Gujral

Navi Mumbai

Summary

Experienced Deputy Manager – Marketing & Communications with 8+ years of expertise in Internal & External Communication, Branding, Corporate Marketing, and Strategic Campaign Management. Proven track record in developing and executing 360-degree marketing strategies, ATL & BTL campaigns, PR initiatives, media relations, and event management that strengthen brand positioning and stakeholder engagement.

Specialized in corporate communication, employee engagement, marketing collateral development, and cross-functional collaboration, ensuring consistency of brand voice across channels. Skilled in vendor and agency management, stakeholder communication, and influencer/media partnerships to drive impactful outcomes.

Strong background in market research, competitor analysis, consumer insights, and industry benchmarking to support strategic planning and brand storytelling. Recognized as a collaborative leader and communication strategist with the ability to align marketing initiatives to organizational objectives.

Passionate about brand building, corporate reputation management, and enhancing customer/member engagement through innovative PR, internal communication campaigns, and external outreach programs.

Overview

9
9
years of professional experience

Work History

Deputy Manager

One Point One Solutions Ltd.
Navi Mumbai
11.2021 - Current
  • Develop and execute comprehensive digital marketing strategies encompassing SEO (on-page/off-page), SEM, Social Media Marketing (SMM), PPC campaigns, Google Ads (AdWords), Google Analytics, and Performance Marketing.
  • Lead brand communication, corporate branding, and marketing strategy execution across B2B and B2C domains (BFSI, BPO, IT).
  • Create sales pitches, business proposals, and investor decks / corporate presentations, tailored for CXO-level and stakeholder communication.
  • Conduct market research, competitive benchmarking, client segmentation, and customer profiling to design targeted lead generation campaigns.
  • Perform competitor analysis, consumer behavior research, and digital trend monitoring to support data-driven decision-making.
  • Manage marketing budgeting, media planning, and ROI-driven campaign launches.
  • Oversee service launch campaigns from conceptualization to implementation with a focus on go-to-market (GTM) strategies.
  • Create marketing collateral: corporate presentations, explainer videos, brochures, articles, white papers, case studies, press releases.
  • Coordinate cross-functional teams for marketing operations, creative development, and digital campaign execution.
  • Liaise with external agencies, vendors, and media partners for advertising, print, digital campaigns, and influencer marketing.
  • Maintain and optimize the company website (WordPress/HTML CMS) for SEO, user experience, and lead conversion.
  • Develop and implement advertising policies, media buying strategies, and performance tracking mechanisms.
  • Manage PAN India internal communications, employee engagement campaigns, and INTRANET platforms.
  • Implement advanced SEO strategies: keyword research, backlink building, site audits, and ranking improvements using Google Search Console, SEMrush.
  • Create and manage Google Ads campaigns (Search, Display, Video, App Installs, Shopping Ads) with A/B testing and conversion optimization.
  • Leverage Google Analytics, GA4, and Data Studio dashboards to track KPIs, campaign ROI, customer journey mapping, and funnel optimization.
  • Utilize Google Webmaster Tools / Search Console for improving crawlability, indexing, and search rankings.
  • Execute social media campaigns across LinkedIn, Facebook, Instagram, Twitter, YouTube, driving engagement, brand awareness, and lead nurturing.
  • Develop content calendars, social media planners, and influencer collaborations to maximize organic and paid reach.
  • Conduct social media analytics (Meta Insights, LinkedIn Analytics, Sprout Social, Hootsuite) to refine strategies and improve ROI.
  • Design and run email marketing campaigns via Mailchimp/HubSpot, enhancing customer engagement, retention, and automation workflows.
  • Skilled in team leadership, stakeholder management, and cross-department collaboration to deliver high-impact marketing outcomes.

Assistant Manager

The Club Mumbai
08.2019 - 10.2021
  • Conceptualized and executed Below-the-Line (BTL) marketing campaigns, corporate events, brand activations, and customer engagement activities.
  • Supported the membership sales team through strategic alliances, partnerships, and digital lead generation campaigns (Facebook Ads, Social Media Promotions, Referral Marketing).
  • Developed and executed organic social media strategies across Instagram, LinkedIn, and Facebook, driving audience engagement, follower growth, and brand visibility.
  • Conducted social media analytics (Meta Insights, LinkedIn Analytics, Google Analytics) to measure ROI, engagement metrics, and campaign performance.
  • Created, curated, and managed digital content marketing including social media posts, blogs, newsletters, PR articles, and online campaigns.
  • Coordinated with vendors, printers, and creative agencies for marketing collaterals, promotional material, brochures, banners, and print media campaigns.
  • Oversaw SEO optimization, website content management (WordPress/CMS), keyword strategy, and web analytics using Google Analytics, GA4, and Webmaster Tools.
  • Curated, edited, and managed editorial content for Life @ The Club magazine (corporate communications / in-house publication).
  • Handled public relations (PR), media relations, press release distribution, influencer marketing, and blogger collaborations for brand outreach.
  • Coordinated with social media influencers, PR agencies, and digital partners to enhance brand awareness and generate leads.
  • Managed children’s engagement events, club member activities, and experiential marketing programs to improve customer satisfaction and retention.
  • Created, designed, and distributed PR invitations, newsletters, and external communication collaterals.
  • Ensured effective internal & external communication with club members, driving engagement and community building.
  • Planned and executed email marketing campaigns (Mailchimp, HubSpot), including list segmentation, automation workflows, A/B testing, and performance analytics.

Marketing Executive

Kohinoor CTNL
Mumbai
02.2017 - 06.2019
  • Conducting comprehensive competitor market analysis, consumer insights research, and industry benchmarking to inform strategic marketing planning and decision-making.
  • Overseeing and executing Above-the-Line (ATL) marketing campaigns, advertising initiatives, media buying, and brand awareness programs while monitoring and controlling marketing budgets and ROI.
  • Negotiating with marketing vendors, media agencies, advertising partners, and event management vendors to optimize partnerships, cost efficiency, and campaign effectiveness.
  • Managing and executing brand launches, sales promotion campaigns, product activations, corporate events, and customer engagement activities.
  • Developing and implementing content calendars, campaign planners, and social media strategies using social media management tools (Hootsuite, Buffer, Sprout Social, Zoho Social) to drive engagement and brand growth.
  • Monitoring and executing Online Reputation Management (ORM) strategies across Google Reviews, social media channels, and third-party platforms to safeguard brand perception and customer trust.
  • Coordinating with marketing, advertising, PR, and event management agencies for integrated 360-degree marketing campaigns ensuring seamless execution.
  • Assisting in monitoring the billing process, vendor payments, and financial tracking while analyzing its impact on lead generation, brand image, and overall marketing ROI.

Education

Digital Marketing - Digital Marketing

XLRI- Distance Certification Course
Distance Learning
04.2018

PGDM- Marketing - Marketing

MILE- Management Institute of Leadership & Excellence
Pune

Skills

  • Campaign Management
  • Marketing Analytics
  • Competitive Analysis
  • Digital Marketing
  • Public and Media Relations
  • Social Media Marketing
  • Vendor Relations
  • Market Analysis
  • Brand Development
  • Brand-building strategies
  • SEO (On-page & Off-page)
  • Investor Decks / Sales Pitch Presentations
  • Content Marketing Strategy
  • Corporate Communication & Crisis Communication
  • Thought Leadership Content / Whitepapers
  • Graphic Design
  • Customer Relationship Management (CRM)
  • Email Campaigns & Automation
  • Online Reputation Management
  • Cost analysis and savings
  • Quick decision-making abilities
  • Team Management & People Leadership

Accomplishments

  • Spearheaded a high-impact lead generation and conversion campaign for Kohinoor CTNL by deploying geo-targeted social media strategies, resulting in a strong pipeline of high-quality leads and measurable conversions.
  • Conceptualized and executed a Pixel Mapping Lighting Show on the glass façade as part of a pre-launch activation, delivering an innovative brand experience that amplified product visibility and generated significant pre-launch buzz.
  • Drove a strategic social media growth initiative for The Club Mumbai, achieving a 500+ organic follower increase on Instagram through engaging content and community-driven campaigns, thereby boosting brand reach, engagement, and customer interaction.
  • Led the nationwide implementation of an environmental branding theme for One Point One Solutions Ltd., strengthening corporate identity across PAN India locations.
  • Successfully grew the company’s LinkedIn presence to 25,000+ organic followers, reinforcing brand positioning, stakeholder engagement, and thought leadership.
  • Directed the end-to-end transformation and relaunch of the corporate website from .in to .com, enhancing global visibility, SEO rankings, and user experience, while aligning digital assets to international standards.

Languages

English. Hindi. Bengali

Timeline

Deputy Manager

One Point One Solutions Ltd.
11.2021 - Current

Assistant Manager

The Club Mumbai
08.2019 - 10.2021

Marketing Executive

Kohinoor CTNL
02.2017 - 06.2019

Digital Marketing - Digital Marketing

XLRI- Distance Certification Course

PGDM- Marketing - Marketing

MILE- Management Institute of Leadership & Excellence

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Antara Gujral