Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Antara Kulkarni

Antara Kulkarni

Pune

Summary

Marketing professional well-versed in brand development and strategic planning. Known for driving successful campaigns that align with company vision and foster brand loyalty. Focuses on collaborative efforts and results-driven projects, adapting seamlessly to changing market demands. Skilled in market analysis, creative direction, and communication.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Brand Manager

Aimcreations
08.2022 - Current
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.

Quality Assurance Engineer

Virtusa Consulting Services Private
01.2019 - 07.2022
  • I was responsible for managing user stories, from understanding business requirements to designing comprehensive test plans and creating datasets.
  • Have successfully given walk-throughs to the clients, handled escalations, and interacted with the clients for documentation related queries.
  • I effectively engaged with internal stakeholders across various departments, streamlining processes and ensuring alignment with product development timelines for new demands
  • Collaborated with cross-functional teams to analyze and implement improvements for enhanced product performance and user experience.
  • Evaluated processes and recommended improvement to enhance efficiency.
  • Created JIRA tickets for identified bugs, user stories and epics during manual testing.
  • Extracted JIRA reports to analyse the progress of the identified issues.
  • Documented detailed description of bugs, steps to reproduce, and severity to ensure clear communication with development teams.
  • Managed 70% of sanity, regression, and functional testing using SQL and led 100% API testing and monitoring responses to address front and backend issues on JIRA to find the root cause analysis.


Intern - Business Development

Candy Cane Club
07.2016 - 03.2017
  • Assisted Market research team, achieved a 90% lead conversion and maximized revenue generation through strategic promotional activities, showcasing an effective alignment of product offerings with customer demands followed by consumer research.
  • I also led the formulation of business strategy in coordination with content, sales, business, and application development teams, emphasizing a deep understanding of target audience preferences and needs.

Education

Professional Certification - Product Management

SP Jain School of Global Management
Online
08-2023

Bachelor of Science - Engineering - IT

Maharashtra Institute of Technology Pune
Pune
05-2018

Skills

  • Market analysis
  • Partnership development
  • Sales support
  • Brand strategy
  • Strategy development
  • Sales strategy
  • Social media strategy
  • Sales tracking
  • Product management
  • Marketing expertise
  • Brand positioning
  • Product positioning
  • Performance monitoring

Certification

  • Become a Product Manager

from Udemy by Cole Mercer, Evan Kimbrell.

August 2022


  • Brand and Product Management from Coursera.

June 2021.

Timeline

Brand Manager

Aimcreations
08.2022 - Current

Quality Assurance Engineer

Virtusa Consulting Services Private
01.2019 - 07.2022

Intern - Business Development

Candy Cane Club
07.2016 - 03.2017

Professional Certification - Product Management

SP Jain School of Global Management

Bachelor of Science - Engineering - IT

Maharashtra Institute of Technology Pune

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Antara Kulkarni