ANTONIO VEDANAYAGAM
Bengaluru
Summary
Offering nearly 18 + years of rich experience in the areas of: ~ Strategic Business Development ~ Product /Brand Promotions ~ Cost Savings/ MIS Reports ~ B2B Sales & Marketing ~ Solution Selling ~ Trend/ Competitor Analysis ~ Profit Center Operations / Key Accounts ~ Client Relationship Mgmt. ~ Team Leadership/ Trainings Worked in close relationship with Corporate Clients to assist them in promoting & serving for expanding market share; successfully developed regions in India and increased revenue by 80% to 100% on an annual basis Developed sales plans, forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion plans and so on Proven track record of directing ideas that fuel marketplace presence & drive revenue; successfully organized brand promotions / product launches for bringing out USP of company’s products and achieving higher sales against competition Skills in executing innovative & customer-centric go-to-market strategies for meeting of revenue targets; worked in close coordination with alliance partners to assist them in promoting the products and expanding market share Expertise in driving new business through key accounts as well as exploring the potential of existing clients; ensured customer-service excellence with an aim to improve customer satisfaction, repeat & referral business
Overview
22
22
years of professional experience
Work History
Regional Sales Manager
Meta Infotech Limited
Bengaluru
05.2025 - Current
- Developed regional sales strategies to enhance market presence and product visibility.
- Led a team of sales representatives in executing promotional campaigns effectively.
- Collaborated with marketing to align sales initiatives with brand objectives and customer needs.
- Managed key client relationships to ensure satisfaction and long-term partnerships.
- Oversaw budget planning for regional sales operations to optimize resource allocation.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
- Monitored competitor activities and analyzed pricing trends in the region.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Resolved customer inquiries promptly as well as escalated issues when necessary.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Directed and coordinated products, services and sales activities.
Key Account Manager – South
Wysetek Systems Technologists Pvt Ltd.
12.2023 - 04.2025
- Administering B2B business across, Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana & Srilanka
- Ensuring mapping and segmentation of market activities.
- Spearheading the sales & marketing activities for ensuring business development in the Corporate segments; planning monthly & quarterly sales targets and motivating the team to achieve the same in a given time frame.
- Acquiring regular feedback on latest market trends/ competition and accordingly implementing competitive plans for generating sales and expanding market share; organizing promotional campaigns as a part of brand building / recall effort.
- Leading operational business aspects like customer service, support, product, sales & marketing; developing relationship with corporate for revenue growth & target achievement.
- Heading a team of Business Managers (BM) respectively across South India.
- Tracking and achieving timely sales target, generating revenue in South India region.
- Interacting with marketing & operational team for timely planning & execution of all the marketing based activity to achieve the target.
- Interfacing with clients/ key decision makers for understanding their requirements, suggesting most viable products and cultivating relations with them for securing repeat business; ensuring customer delight by achieving delivery & service quality norms.
- Closely working with OEMs generating leads and close the deals.
- Supervising the performance of team members to ensure efficiency in operations and meeting of sales targets; setting goals for the team, tracking their performance on monthly & quarterly basis and conducting appraisals.
- Onboarded key clients like TATA Electronics, UST Global, Corrohealth, Aspire Systems, Zoho Corp.
- Imparted managerial trainings related to high performing sales including branding, marketing and influencing customers as well as consumer behaviour which resulted in enhancing the product sales.
- Reduced the overall fixed cost by appointing new business partners & optimizing the direct on-ground Sales Team.
- Introducing new OEMS to the Market and getting more business.
Regional Sales Head
Vinca Cybertech Pvt Ltd.
06.2020 - 11.2023
- Administering B2B business across, Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana, and overseas markets across Sri Lanka.
- Ensuring mapping and segmentation of market activities.
- Spearheading the sales & marketing activities for ensuring business development in the Corporate segments; planning monthly & quarterly sales targets and motivating the team to achieve the same in a given time frame.
- Acquiring regular feedback on latest market trends/ competition and accordingly implementing competitive plans for generating sales and expanding market share; organizing promotional campaigns as a part of brand building / recall effort.
- Networking with financially strong & reliable partners, resulting in deeper market penetration and improved market share in the state; reviewing the performance of dealers, retailers & franchisees in line with company’s policies.
- Leading operational business aspects like customer service, support, product, sales & marketing; developing relationship with corporate for revenue growth & target achievement.
- Heading a team of Territory Managers (TM), Business Managers (BM) respectively across South India & Srilanka.
- Tracking and achieving timely sales target, generating revenue in South India region.
- Interacting with marketing & operational team for timely planning & execution of all the marketing based activity to achieve the target.
- Part of decision-making process for formulating sales through analyzing various competitor pricing and formulating pricing strategies, product mix discounts and special combination values for reaching the target.
- Managing & driving circle revenues through designing and implementing strategies & programs/ dealer schemes; leading the Circle Team in implementing strategies to ensure overall growth; identifying opportunities for new products & services.
- Interfacing with clients/ key decision makers for understanding their requirements, suggesting most viable products and cultivating relations with them for securing repeat business; ensuring customer delight by achieving delivery & service quality norms.
- Closely working with OEMs generating leads and close the deals.
- Supervising the performance of team members to ensure efficiency in operations and meeting of sales targets; setting goals for the team, tracking their performance on monthly & quarterly basis and conducting appraisals.
- Introduced key clients like HGS, UST Global, Indian Terrain, Zoho Corp, BIOCON, Schneider Electric, TVS Group, Royal Enfield which led in maximizing revenue.
- Imparted managerial trainings related to high performing sales including branding, marketing and influencing customers as well as consumer behaviour which resulted in enhancing the product sales.
- Set-up general awareness programme for data security & recovery and enhanced the product sales & services.
- Reduced the overall fixed cost by appointing new business partners & optimizing the direct on-ground Sales Team.
- Introducing new OEMS to the Market and getting more business.
- Drove new segment business initiatives like Model & cross-sell/up-sell campaigns.
Business Head
Techchef Consulting India Pvt. Ltd.
08.2018 - 05.2020
- Administering B2B and B2C business across Tamil Nadu, Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana and overseas markets across Sri Lanka.
- Ensuring mapping and segmentation of market activities.
- Spearheading the sales & marketing activities for ensuring business development in the SME segments; planning monthly & quarterly sales targets and motivating the team to achieve the same in a given time frame.
- Acquiring regular feedback on latest market trends/ competition and accordingly implementing competitive plans for generating sales and expanding market share; organizing promotional campaigns as a part of brand building / recall effort.
- Networking with financially strong & reliable partners, resulting in deeper market penetration and improved market share in the state; reviewing the performance of dealers, retailers & franchisees in line with company’s policies.
- Leading operational business aspects like customer service, support, product, sales & marketing; developing relationship with corporate for revenue growth & target achievement.
- Heading a team of Regional Managers (RM), Territory Managers (TM), Branch Managers (BM) respectively across all India branches.
- Tracking and achieving timely sales target, generating revenue in South India region.
- Interacting with marketing & operational team for timely planning & execution of all the marketing based activity to achieve the target.
- Part of decision making process for formulating sales through analyzing various competitor pricing and formulating pricing strategies, product mix discounts and special combination values for reaching the target.
- Managing & driving circle revenues through designing and implementing strategies & programs/ dealer schemes; leading the Circle Team in implementing strategies to ensure overall growth; identifying opportunities for new products & services.
- Interfacing with clients/ key decision makers for understanding their requirements, suggesting most viable products and cultivating relations with them for securing repeat business; ensuring customer delight by achieving delivery & service quality norms.
- Delivering data with secured and safety guidelines; generating awareness through various sessions provided to all corporate; managing branch in a most effective and successful vein.
- Supervising the performance of team members to ensure efficiency in operations and meeting of sales targets; setting goals for the team, tracking their performance on monthly & quarterly basis and conducting appraisals.
- Introduced key clients like Schneider Electric, TVS Group, Wipro, Royal Enfield which led in maximizing revenue.
- Imparted managerial trainings related to high performing sales including branding, marketing and influencing customers as well as consumer behavior which resulted in enhancing the product sales.
- Set-up general awareness programme for data security & recovery and enhanced the product sales & services.
- Reduced the overall fixed cost by appointing new business partners & optimizing the direct on-ground Sales Team.
- Implemented various channel partner metrics across circle like partner commissioning & partner sales process.
- Drove new segment business initiatives like Model & cross-sell/up-sell campaigns.
Regional Sales Manager
Stellar Information Technology Pvt. Ltd.
03.2007 - 07.2018
- Acquiring B2B business across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana and overseas markets across Sri Lanka.
- Ensuring mapping and segmentation of market activities.
- Spearheading the sales & marketing activities for ensuring business development in the SME segments; planning monthly & quarterly sales targets and motivating the team to achieve the same in a given time frame.
- Acquiring regular feedback on latest market trends/ competition and accordingly implementing competitive plans for generating sales and expanding market share; organizing promotional campaigns as a part of brand building / recall effort.
- Networking with financially strong & reliable partners, resulting in deeper market penetration and improved market share in the state; reviewing the performance of dealers, retailers & franchisees in line with company’s policies.
- Leading operational business aspects like customer service, support, product, sales & marketing; developing relationship with corporate for revenue growth & target achievement.
- Heading a team of Branch Managers (BM), Business Development Managers (BDM), Business Development Executives (BDE) respectively across all South India branches.
- Tracking and achieving timely sales target, generating revenue in South India region.
- Interacting with marketing & operational team for timely planning & execution of all the marketing based activity to achieve the target.
- Part of decision making process for formulating sales through analyzing various competitor pricing and formulating pricing strategies, product mix discounts and special combination values for reaching the target.
- Managing & driving circle revenues through designing and implementing strategies & programs/ dealer schemes; leading the Circle Team in implementing strategies to ensure overall growth; identifying opportunities for new products & services.
- Interfacing with clients/ key decision makers for understanding their requirements, suggesting most viable products and cultivating relations with them for securing repeat business; ensuring customer delight by achieving delivery & service quality norms.
- Delivering data with secured and safety guidelines; generating awareness through various sessions provided to all corporate; managing branch in a most effective and successful vein.
- Supervising the performance of team members to ensure efficiency in operations and meeting of sales targets; setting goals for the team, tracking their performance on monthly & quarterly basis and conducting appraisals.
- Introduced key clients like ABB Corp, Ashok Leyland & Wipro which led in maximizing revenue.
- Imparted managerial trainings related to high performing sales including branding, marketing and influencing customers as well as consumer behaviour which resulted in enhancing the product sales.
- Set-up general awareness programme for data security & recovery and enhanced the product sales & services.
- Reduced the overall fixed cost by appointing new business partners & optimizing the direct on-ground Sales Team.
- Implemented various channel partner metrics across circle like partner commissioning & partner sales process.
- Drove new segment business initiatives like Model & cross-sell/up-sell campaigns.
Business Development Executive – Corporate Sales
Nightingale - Corporate Gifting
Chennai
08.2005 - 01.2007
- Attained integrity through marketing activities with totally positive strategies.
- Received appreciation credit for over-achieving target by reaching 1 Cr. and 92 Lac which was set as 1 Cr. and 60 Lac for the year 2006.
Executive in Projects –Publication Sales
Ryan international
Chennai
08.2003 - 07.2005
- Successfully established marketing activities and performed non-government organization activities.
- Conducted regular training program for Teachers.
- Managed 210 schools in Chennai on behalf of Ryan International.
- Pivotal in adding 54 new clients within a short span of time during 2003.
- Achieved 41 Lac for the year 2004, over the given target of 98 Lac.
- Led various activities across cities in Tamil Nadu.
Education
Master of Business Administration - Sales & Marketing
Madras University
Chennai01.2009
Bachelor of Science - Information Technology
Bharathidasan University
Tiruchchirappalli, Tamil Nadu01.2003
Skills
- Sales strategy development
- Team leadership
- Client relationship management
- Territory management
- Revenue growth initiatives
- B2B sales expertise
- Performance tracking
- Training and mentorship
- Competitive analysis
- Budget management
- Goal setting
- Strategy development
- Sales tracking
- Product and service sales
- Deal closing
- Sales channel management
- Profit and loss
- Sales leadership
Personal Information
Date of Birth: 07/25/83
Languages
- Tamil
- English
- Hindi
Timeline
Regional Sales Manager
Meta Infotech Limited
05.2025 - Current
Key Account Manager – South
Wysetek Systems Technologists Pvt Ltd.
12.2023 - 04.2025
Regional Sales Head
Vinca Cybertech Pvt Ltd.
06.2020 - 11.2023
Business Head
Techchef Consulting India Pvt. Ltd.
08.2018 - 05.2020
Regional Sales Manager
Stellar Information Technology Pvt. Ltd.
03.2007 - 07.2018
Business Development Executive – Corporate Sales
Nightingale - Corporate Gifting
08.2005 - 01.2007
Executive in Projects –Publication Sales
Ryan international
08.2003 - 07.2005
Master of Business Administration - Sales & Marketing
Madras University
Bachelor of Science - Information Technology
Bharathidasan University